1. Google says you can host your website anywhere in the world


Google’s John Mueller said that Google does not prioritize crawling of websites that are hosted in the USA. You can host your website anywhere you want

John  @JohnMu
Replying to @JohnMu and 3 others


Anyway, back to the original question, @visalvadayar , we don't prioritize crawling of sites in the US. Crawling internationally works fine, and the difference for search is minimal (the speed of light + network issues, essentially). Host your site where you want to host.


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2. Google says most sites don’t have toxic links

Google’s John Mueller said that most websites do not have ‘toxic’ links. If they do, they usually created them on their own:

Toxic links are spam links that have a negative impact on your search engine rankings. If you built spam links in the past, use the link disinfection tool in SEOprofiler to get rid of them:


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3. How You Can Manage Thin Content on Your Website


What is thin content?

Thin content pages are pages with less than 400-500 words that do not have a clear focus. Some people also consider unoptimized pages, duplicate pages and outdated pages thin content.


How to identify thin content on your web pages

Use a website audit tool to find thin content pages on your website. Just run a website audit. The audit report shows thin content pages on your website,.


What you should do with your thin content pages

There are four strategies for dealing with thin content pages: do nothing, update the pages, redirect the pages, or remove the pages.

1. Do nothing

You don't have to do anything if the page gets many website visitors and/or if the page is ranked well on Google and other search engines. Of course, the content of the page should be up-to-date.

2. Update the page

If the content of the page is relevant but not up to date, update the page to make sure that it is relevant to your current offerings.

If the content is relevant but not detailed enough, add more information about the topic on the page. Make sure that the web page plays a relevant role in converting visitors on your website.

Updating content is less work than creating new content. In additions, the old pages usually contain some backlinks. When updating a page, you can also add videos, infographics and other content that makes the page more linkworthy.

3. Redirect the page

If you have another page on your website that contains a better version of the same content, just redirect the thin content page to the rich-content page.

4. Remove the page

If the content of a page is outdated, or if it does not comply with current regulations, it might be a good idea to remove the page from your website.

This should only be done if it is not possible to redirect the old page to another page of your website that is up-to-date.


Other errors on your web pages


Your website can contain many more errors that have a negative impact on your search engine rankings. The website audit tool helps you find them:


Check your web pages regularly (with an automated tool)


Updating or replacing content that doesn't provide value for your customers is always a good idea. You should also check the redirects on your website. One bad redirect can lead to massive problems.


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4. Evergreen Content Doesn't Need To Change


Google's John Mueller was asked how can one communicate to Google that a page with evergreen content is as value as it was when it was first published several years ago. John responded that "If it's evergreen, then by definition you don't need to change it. No need to do anything special."

The SEO wanted to know if the date should be removed, updated, or something else. John said do nothing, just keep it as is.

Here are those tweets:

Saswata Baksi @am_saswat

Hey, @JohnMu Any recommendations for "EVERGREEN" content, which literally need no changes for several years! How to notify Google that content still has the same value as previous! Am I need to delete the date? Or something else.

  John  @JohnMu

If it's evergreen, then by definition you don't need to change it. No need to do anything special. Keep your dates, make it great.

The SEO then said it would be a disadvantage not to do anything. Having an old date show in the Google search results may deter a searcher from clicking on the article in search. John responded.

Vincent Malischewski @VMalischewski
Replying to @JohnMu @am_saswat

Won't a 'great' article be disadvantaged by an old timestamp if another great article has been written more recently?
Users will probably be influenced by the earliest published date snippet in the serps

  John  @JohnMu

Why would an article be disadvantaged by a date?

So you should manually change the date, manipulate it, to be more recent? Either update the article or leave it alone?


5. Google updates mobile-first indexing best practices


Google has announced an update to their mobile-first indexing best practices on Twitter.

We made some significant updates to our developers documentation on mobile-first indexing (#⃣1), Whether your site has been moved over already or not, it's worth checking it out 👇https://t.co/yo4mGQZkqh
    — Google Webmasters (@googlewmc) January 22, 2020

What is new?

There are a few changes compared to the previous version of the guidelines. Most of the recommendations are obvious:

    The mobile version and the desktop version of your website should have the same content.
    Your pages should be crawlable.
    Invisible elements such as meta robots and structured data should be the same for desktop and mobile.
    If you use structured data on mobile pages, the URLs should point to mobile pages.
    Use high quality images and the same img alt texts on mobile and desktop.
    Ensure that hreflang implemantation and canonical attributes are correct.

If you have a mobile website, Google will ignore your desktop website. Google's John Mueller confirmed this on Twitter:

    No, we will ignore any & all content on the desktop site if we index the mobile version. We will only index the mobile version.
    — 🍌 John 🍌 (@JohnMu) January 22, 2020

Optimize your website for mobile

Google's John Mueller keeps telling webmasters and Google that they should use responsive website design to create their mobile websites.

Theoretically, you could have dedicated mobile pages (for example on an m.example.com subdomain). However, John Mueller strongly recommends avoiding dedicated mobile pages because they make things too complicated.

Having one responsive website that works with mobile and desktop is the best option.


6. Google says featured snippet URLs won’t be repeated in the regular results from now on


Google’s Danny Sullivan said on Twitter that URLs that are shown in featured snippets won’t be repeated in the regular results from now on. Until now, websites that owned the featured snippet often appeared twice on the first results page. The change has rolled out globally.

Danny Sullivan @dannysullivan
Replying to @mark_barrera and 4 others

If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.


Is your website listed with a featured snippet?


Is your website listed with a featured snippet on Google’s result pages? Or is your website listed with sitelinks? Can your website be found in the image results? Knowing how your website is ranked on Google will help you to improve your web pages so that you get more conversions.


Google’s different result types


Google (and other search engines) have many different result types on their search result pages. In addition to the regular results (blue link with a short description) there are many different result types.

The Ranking Monitor in SEOprofiler shows you how your website is listed. Just enter the keywords that you want to monitor on the page ‘Monitored keywords’ in the Ranking Monitor. You can choose a country and even a particular location from which you want to check your rankings.

The Ranking Monitor automatically checks the rankings of your web pages for these keywords, and it also checks the result types. The results type is listed is displayed next to the keywords that you monitor:


Image Search Ranking


"When it comes to images the number one thing to consider is how you'd want to be found in image search? What you expect users to search for? And how can your site be useful to them when they find you?"

7. Google says hidden text does not make or break a website


Google’s John Mueller said on Reddit that Google uses many different signals for ranking and that a website won’t outrank your site just because of hidden text.

“A site is not going to outrank your site just because of hidden text. We use many, many signals for ranking. Inversely, just having hidden text on a page won’t get the site banned from Google.

Lots of sites get things wrong, lots of sites have text accidentally hidden (or even purposely hidden until you interact with the UI) — sites aren’t perfect and so our algorithms work to deal with these imperfections in a reasonable way.

Sometimes that means the top ranking site – the one our algorithms currently think is a good match for a user’s query – is one that does a lot of things technically incorrect.”

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