We already ignore links from sites like that, where there are unlikely to be natural links. No need to disavow :)
Google: we do not index all URLs on a website
Google does not index all URLs on a website, that’s what Google’s John Mueller said on Twitter this week. Last month, John Mueller said that Google doesn’t index all pages in sitemaps or on the web, and that it would be impossible to do so.
It looks like a pretty long URL… we +/- never index all pages within a website, so that can be working as intended, even if you'd like to have more :). (Also, impossible to say without the URL)— 🍌 John 🍌 (@JohnMu)
How to show Google the important pages of your website
Google has limited crawl resources. The deeper a page is buried on your website, the less likely Google will crawl it. In addition, the home page of a website is usually the website that has the most links from other websites, i.e. it has the highest PageRank in Google’s algorithm.
BERT is now rolling out to over 70 languages worldwide
Google has confirmed that BERT, their new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide.
BERT, our new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide. It initially launched in Oct. for US English. You can read more about BERT below & a full list of languages is in this thread…. https://t.co/NuKVdg6HYM— Google SearchLiaison (@searchliaison)
BERT is rolling out for: Afrikaans, Albanian, Amharic, Arabic, Armenian, Azeri, Basque, Belarusian, Bulgarian, Catalan, Chinese (Simplified & Taiwan), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, Galician, Georgian, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Javanese, Kannada, Kazakh, Khmer, Korean, Kurdish, Kyrgyz, Lao, Latvian, Lithuanian, Macedonian Malay (Brunei Darussalam & Malaysia), Malayalam, Maltese, Marathi, Mongolian, Nepali, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Sinhalese, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Tajik, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Uzbek & Vietnamese.
The BERT update has an impact on 10% of all queries:
It varies by language but is generally in line with the 1 of 10 figure we shared about US English.— Danny Sullivan (@dannysullivan)
In general, very specific longtail searches show new results with the BERT algorithm.
What should you do now?
There are no particular BERT scores. Just ensure that your web pages have good content and good links. Google’s Danny Sullivan confirmed that the fundamentials remain unchanged
Why you should stop using last-click attribution in Google Ads
When was the last time you searched for something, clicked an ad and purchased immediately?
Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success in Google Ads.
Often, people are searching on multiple devices and do extensive browsing and research before making a purchase. Understanding the impact that higher-funnel keywords have on conversions can help better utilize spend, cut out waste and inform other digital marketing channels such as SEO and social media.
As Google continues to push automated bidding strategies like maximize conversions, maximize conversion value and target ROAS (just to name a few), using non-last click (NLC) attribution becomes even more important.
These algorithms are designed to optimize ad spend based on specific criteria, but if they’re only seeing a small slice of the pie, you could be missing out on valuable traffic and giving too much credit to lower-funnel searches, like brand terms.
The Model Comparison Tool report in Google Analytics looks at historical data and gives estimates for how many conversions you would have had if you leveraged a different model. This tool can help you decide which model (Position-Based, Linear, or Time Decay) aligns best with your user flow.
Making the change to NLC is simple:
- Log into Google Ads
- Navigate to the Conversions tab, then click on the conversion action you want to change
- Click “edit settings” and then choose whichever attribution model is right for you
If you have multiple conversions being counted, make sure to change all conversions you’re tracking in the account.
So, how much does NLC improve performance? For one lead generation client in a competitive industry, we saw conversions increase 16% and CPA decreased by 12% just one month after switching to linear attribution. On the e-commerce side, one account saw a 5% increase in ROAS just 2 weeks after switching from last-click to position-based.
Note that if you’re using smart bidding strategies, moving to NLC could disrupt your campaigns for a few weeks while the algorithm adjusts, so be patient if things don’t improve immediately.
You want data that paints a full picture, and last-click attribution simply won’t cut it anymore. By opting for the right non-last click model instead, you can set yourself up for a huge performance spike.
Google has confirmed the November 2019 local search update on Twitter. What has changed, and what do you have to do to keep your local rankings?
What exactly has changed?
Google now uses neural matching to go beyond the exact words in business name or description. This helps Google to understand conceptually how these might be related to the words searchers use and their intents.
In early November, we began making use of neural matching as part of the process of generating local search results. Neural matching allows us to better understand how words are related to concepts, as explained more here: https://t.co/ShQm7g9CvN— Google SearchLiaison (@searchliaison)
In other words, your business listing might be shown for search terms that do not appear in your business name or description.
The update has fully rolled out, rankings can change
Google confirmed that this was a global launch covering countries and languages worldwide. The update has fully rolled out:
Neural matching in local search -- which we call the Nov. 2019 Local Search Update -- has now fully rolled out. However, as with web search, results can change as there are smaller updates that happen all the time, as well as content itself that constantly changes.— Google SearchLiaison (@searchliaison)
What do you have to do now?
Google says that you don't have to change anything:
The use of neural matching in local search doesn’t require any changes on behalf of businesses. Those looking to succeed should continue to follow the fundamental advice we offer here: https://t.co/tPkyuyMjsP— Google SearchLiaison (@searchliaison)
There are some things that you can do. For example, you should have a complete Google My Business profile, you should upload photos and videos, you should verify your locations, keep your hours accurate, and you should respond to reviews.
How does Google rank local results?
Google ranks local results based on relevance, distance, and prominence. These factors are combined to help find the best match for a search.
For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.
Is your website listed in Google's local search results?
Use the local SEO tools in SEOprofiler to ensure that your web pages can be found in the right locations. For example, you get ranking checks on city-level, and you can track the positions of businesses that do not have a website.
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