A Guide to Website Traffic Optimization

If you have ever heard the saying that "Website Traffic Is Not The Key To Success" then you may not be unfamiliar with some of what we wiill discuss in this post. Yes, we do understand that website traffic is considered the single most important factor when it comes to the success of a website but that statement needs to be further clarified. Most certainly, traffic is the biggest desire of every website. But there are traffic that do not produce the best results - traffic that are not relevant to the industry and traffic coming from the wrong regions are certainly not likely to convert and be of benefit to a website. So, although it's true that a constant stream of traffic is the lifeblood of a website, the quality of the traffic is far more important than the volume of traffic coming to a website.

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Certainly, we admit that generaly, good traffic flow is important and rewarding. Of course, any amount of website traffic coming to your website should be better than no traffic at all. But even if you have the best of traffic influx, and they are visitors who are not looking for what you offer on your website, your online business is doomed to failure. The key to success therefore is how much of relevant traffic is actually coming to your website. So the focus will first be to understand how to drive traffic to your website and the second is how to get the best out of the generated traffic, that is, how to ensure that the traffic coming in are most relevant and can convert into sales.

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So we suggest that you do not get caught up in a numbers game. Getting much traffic is not enough. We understand that a good idea to have your traffic build up to an appreciable level but it is not enough and you need not be satisfied with your heavy traffic buildup if it does not result in any increase in conversions. If the quality of traffic driven to your website does not include visitors who are looking for what you are offering, then, you need not be exited about the traffic no matter how huge because such traffic is actually only using up your web hosting resources and offers no value at all.

This has nothing to do with how compelling your website design could be. You could have a great website design, compelling copy, the lowest prices and fantastic offers yet all your efforts will be useless when your website is drawing traffic that is not interested in what you are offering and promoting. In short, what you need are visitors that are interested in the products or services offered through your website -- you simply need 'targeted traffic'.

Don't think of targeted traffic as a sub-category of website traffic or as something you can find somewhere. Targeted traffic is completely different from your website traffic. If your marketing plan tries only to build on website traffic and pull as much traffic as possible to your site, no matter what kind of traffic it is, then you're not developing the right strategy, you are also not making effective use of your time and you are setting yourself up for disappointment.

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The web is a quite different from the regular real world shopping environment. In a normal real world shopping situation, the shop relies on unfocused traffic and purchases can be done on impulse, a shopper could just stroll into the shop and pick things without a definite decision on what he wanted before entering the shop. This is different from the web where users search for what they want and turn away from suggestions that do not give them confidence and does not suggest that they are dependable and are worth the trust of shopping. Internet users are quick to turn to another option once they do not get what they want. Because shopping or doing anything else on the internet is impersonal, content has to be very precise and representing quality standards to deal with the issue of trust.

Evidence on bounce rates suggest that people surfing the web will leave a website after viewing it for only about 2 seconds. They are quick to make judgements about the relevance to their searches and they do not quickly find what they are looking for on your site, they are quick to switch to an alternative, click out of your site and go to one of the other millions of sites on the web to find what they need.

To reduce this kind of situation where website content does not seem to appropriately provide the kind of solution that meet the expectation of customers, websites have devised the strategy of focusing on a 'niche' and their marketing plan is focused on driving people that are looking for what they offer - they understand the importance of 'targeted traffic'. Targeted marketing and niche marketing are interrelated and they do go hand in hand. The central idea s that your website should lend itself to a specific product or service and should not be ambiguous to confuse visitors about its offering.

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  Below is a guide to help you prepare your website for targeted traffic:

  • Design your website to promote one particular product or service as your main item

At Todhost for instance, or focus is on website hosting. So are our writings and blog post. We do not actually turn to focus on topics not related to website hosting or website performance as a whole.

  • Focus on your anticipated viewers.

It will be quite helpful if you are able to determine the type of people that will be interested in your product or service and adjust your website offerings to be attractive to them. You will have to find a way to understand viewer needs and focus your efforts on the needs of your targeted viewers.

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Here are some tips for building a user friendly website:

Make your navigation easy to follow. Keep it simple and easy to navigate. That make your users navigate through lots of pages and increases the chances of a purchase. The simpler the better. Avoid complexities when building your website and keep it as intuitive and simple as possible. Clearly and appropriately name each page. Ensure that the sub navigation relates to its main navigation option.

1. Keep your logo at the top and to the left.

It is recommended that your company Logo should be in top left of your website for usability. Placing your logo in the top left corner of your web page lets the visitor know whose site they are on and they will identify your name with the content they are seeing. Ensure that the logo also provide a direct link to the homepage, allowing the visitor to return to the homepage at any time from any page on the website. Be focused on user friendliness when building your website

2. Top or Left Side Navigation are Better

It is beater to place your navigation at the left side or at the top. More recently, using the top navigation had become more popular. Placing your navigation at the top makes for better usability. Visitors need to be able to see their options to navigate through your site. It is recommended that you place your main navigation along the top or left hand side of your site. Keep your site navigation above the fold no matter what device or monitor is used  This is a very important aspect for user experience.

3. Add Search functionality to your website.

Adding the search capability to your website will make for better use of your website and ease the process of finding what the customers need. In order to make it easy for all visitors to find the information they are looking for, adding a search bar can be very helpful especially for the less savvy users.. It is also good to have the search bar placed at the top right corner of your website for ease of use.

4. Make things Very Clear

As much as possible, remove every ambiguity and make things as clear as possible to your users. Make sure that visitors always know where they are and where they need to go at every point so that they can effectively find what they want.. This again is closely related to the navigational elements we have talked about earlier.
Add breadcrumbs or highlight navigation to indicate where the visitor is. You can also use cookie crumbs, linked headings you often see at the top of websites showing where a visitor is on the website and providing links to each individual page listed. You can also guide your visitors to specific pathways throughout your site. This can be done by using Call-to-Action links instructing visitors what page they should view or what action they should take next e.g. "Click Here to read more",

5.. Simplify Your Content

Keep your content simple, concise, and possibly jargon free. Make it easy for your visitors to understand your content. Using terminology that helps establish yourself as an expert in your field is good; however, avoid the use of much jargon that can confuse the readers. When writing content, it's great to use keywords in a way that makes your visitors feel comfortable with the topic at hand, building trust in your brand.

6. Use photos and images to enhance your presentation

Use helpful images to support Website content. Choose the photos you use carefully  Optimize your images as they could affect your page load and speed, make sure that our images are of good quality and relate to the content of the page. Remember that using too many images or visual aspects can crowd the page and slow down the loading speed for your site which will affect user experience.

7. Include contact information

Users should be able to contact our with questions, inquiries or issues emanating from the use of your website. It should be easy for them to do that from your website

A good way to do this is to add a contact form to your website so that potential customers can fill out their name, e-mail addresses and other basic information. Placing emails on this site is no longer fashionable because spammers have been able to exploit this.

8. Make important keywords stand out

Mae the important keywords more visible to the user. You can make them bold so they draw more attention and attach emphasis to them.

Build on related products or services Try to make your website a complete shop where even items that are related or supportive or closely' related to what you're promoting can be found on your website. You will need to organize the items to make them go together with closely related products. If there be products or services you think that your customers would be interested in, also offer those items on your website as well. Offering related products can take the form of upselling, cross selling and down selling. Never mind, here is an explanation of what all that means

Up-selling is a sales and marketing technique where you convince a customer to purchase a more expensive item. In addition to promoting more expensive products to your customers, upselling usually involves promoting more profitable services, product bundles or package deals.

Down-selling on the other hand is the opposite of up-selling. It involves promoting cheaper items, products and services to target volume rather t

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