Basic Marketing Tips and Tricks That Produce Big Results
Marketing today is taking a new shape. While traditional forms of marketing still have their place, digital marketing is undoubtedly and increasingly becoming central to the success (or failure) of many businesses. If you are not focusing on the latest marketing tactics for attracting new customers, meeting your revenue goals may be a daunting task and could even be impossible. Because the online world is in such a state of flux and growth, you need to be flexible enough to keep pace with these dynamics. In this post, we consider some of the key elements that should be seriously considered when drawing your marketing plans. These elements do significantly affect the success of your business.
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Now, back to our focus in this post, here we go:
Focus On Social Media
There are over 500million Facebook accounts in the US alone and the number is growing by the day In Nigeria, there are currently over million Facebook accounts. So also are growths being recorded on Twitter, LinkedIn, PinInterest and many other social media platforms. More and more people rely on social media sites to find the information they seek. From old standbys like Facebook and Twitter to newer networks like Snapchat and Periscope, these sites are used by millions of people to share all sorts of content. You need to make sure that these networks play a central role in your marketing strategy as they provide easy channels to reach out with your promotion and other offers
Take the time to find out which social networks are most commonly used by the consumers that you want to reach. If your preferred demographic spends most of its time on Tumblr, but you primarily post on Facebook, you are going to be missing out. In addition, you need to make sure that you channel your content to the appropriate format for each site.
Here are some Social Media Marketing Strategies That Can Boost Your Business
There are plenty of great strategies that can assist with your social media campaign and get them to be successful. Look through the following tips and you will find many methods that will work in your favor.
Share posts that are likely to be shared by your followers. Instead of just telling people to click on your link to go to a page and buy something from you, give them something fun or useful to share. Make your posts fun and entertaining and then, you can include a link to your product page in the post as well so people that want to share what entertained them are also spreading your link.
A contest can be a fun way to get people interested in what your business does. Come up with a prize, and a way for people to participate. This might be one of your products, an email gift certificate or even something surprising and grand like a day at a spa or fun vacation. Offer an incentive such as those who comment on a particular post and share it will be able to enter to win the prize. When you're able to get people to participate and share the contest's message, you can get your brand's name out there and encourage an even greater audience to take a look at your products or services.
Most social media sites let you pay to advertise to their users. For instance, you can set up Facebook ads that only display to people in specific demographics you assign. Before you send out any ads, come up with a few profiles of potential customers you want to market to. Who are they, what age group do they fall in, are they male or female or both and where are they from? Once you have an idea of the target demographics for your brand campaign, you can set up social media ads to only show up for those people.
Maintain A Consistent Profile
This is crucial and matters a lot for identity and consistency. Your brand is one of your most valuable assets. By creating and maintaining a consistent image for your brand, you can make your content instantly recognizable, no matter where people encounter it. This means that everything that you publish online, no matter where it is, should reflect the same identity.
To do so, it can be a good idea to centralize the production of your marketing materials. If half a dozen different people are creating and publishing content without any oversight, the tone can be all over the map. This can very well affect your resentation negatively. The last thing that you want, after all, is for something offensive to be published that reflects badly on your brand and your products.
Stay Engaged With Your Customers
The social media offer lots of advantages and they are free. One great advantage of social media is precisely its social nature. Traditional forms of marketing, such as TV ads or direct mail, tend to be top-down and unidirectional. The flow of information is all one-way, from the company to the consumer. Consumers are seen as passive recipients who have no opportunity to react to or engage with this information.
When you use social media, on the other hand, your customers have the ability to respond directly to your marketing campaign. This represents a great opportunity for you to make your customers more engaged with and loyal to your brand. By taking the time to respond to them and involve them, they will feel like partners who are working with you. This does not only help you clarify and adjust your campaigns but when combined with traditional advertising methods like advertising, it helps you design better ad copy that are appealing and takes into consideration, the views expressed by your targets in your social media engagements.
Periscope is becoming increasingly effective to have impromptu chats with your community. You can use it to let everyone know about a new product or service. It is a great way to get people to sign up to your list, simply by making an offer and asking them to sign up for it.
The Quality Of Your Content Is Key
Content is still king on the internet and this seems unlikely to change in the near future. No matter how clever your marketing strategy may be, if your content is dull and uninteresting, you will find success to be elusive.
Use memes, videos, and images in your content marketing strategy. Poll your readers to see what they are interested in seeing from you. You don't have to create all the content that you are sharing on your networks. Use apps like Hootsuite to set up keywords so that you can search on other sites for relevant content. You can use news aggregator sites such as Feedly to find articles and websites in your niche. Share anything that will provide value to your community and you will soon emerge as a market leader in your niche.
In content creation focus on creating good content that provides value and make it interesting enough that people want to share it.
What is Good Content?
Good content is simply quality content. And what is quality content you may ask. Google gives us the answer. In this article on how Google assesses quality, we have given some detail into what and how you can achieve the quality standard acceptable to Google. Here are some useful exerpts:
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable or engaging. Make your website stand out from others in your field.
Avoid the following techniques:
- Automatically generated content
- Participating in link schemes
- Creating pages with little or no original content
- Sneaky redirects
- Hidden text or links
- Doorway pages
- Scraped content
- Participating in affiliate programs without adding sufficient value
- Loading pages with irrelevant keywords
- Creating pages with malicious behavior, such as phishing or installing viruses, trojans or other badware
- Abusing rich snippets markup
- Sending automated queries to Google
Follow good practices like these:
- Monitoring your site for hacking and removing hacked content as soon as it appears
- Preventing and removing user-generated spam on your site
From the foregoing, quality is a function of valuable content. When Google speaks of thin content for instance, it is actually talking about content that offer little value. So, it will be good for us to examine Google's recommendations on how to create valuable content, or put in other words, how to create quality content.
Google's Suggestions on how to create valuable content
A section from the Google Webmaster Academy Course tells you how to “create valuable content. Some useful tips can be derived therefrom. Google suggests you avoid: broken links, wrong information, grammar or spelling mistakes, excessive ads and a lot of others. Although the focus is on what to avoid, when put together with the basic guidelines for quality content listed above and many others we shall discuss later, you can impress your readers and Google on quality.
Again, Google provide some clue on how to be really valuable. Google specifically speaks of "high quality" which suggests that your quality can go beyond the usual. Google further provide some tips on how to make your site useful, credible and engaging. That to Google is "high Quality" and this is what Google says about been “more valuable or high-quality.”
As you begin creating content, make sure your website is:
Useful and informative: If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events.
More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training.
Credible: Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.
High-quality: Your site’s content should be unique, specific and high-quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.
Engaging: Bring color and life to your site by adding images of your products, your team or yourself. Make sure visitors are not distracted by spelling, stylistic and factual errors. An excessive number of ads can also be distracting for visitors. Engage visitors by interacting with them through regular updates, comment boxes or social media widgets.