Common Errors Bloggers Should Avoid
Blogging is serious business and there are thousands of people whose living strictly depends on income earned from blogging. Some would think blogging is such a simple job anyone can do, but when you get down to the real business, you'll find how things get messed up because it is actually more difficult with some technicalities than thought. Every blogger. especially beginners, without a good coach and experience encounters some hitches. That is normal. This post takes you through some common mistakes most bloggers make and some basic advice on how to avoid or overcome them.
Mistake #1: You think of ideas in a vacuum.
Once you start blogging, you will get ideas come to you at random. Do not be attracted to all ideas and consider them good for your blog. Filter your ideas to bring them in line with your blogging goals.
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Because the reason why you are blogging is to grow your business, you will ensure that your blogging all support this larger business goal. Your blog posts should have some natural connections to issues in your industry and address specific questions and concerns your prospects could have or raise.
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Mistake #2: You are too stiff in writing
Writing a blog post requires a natural flow of thoughts. Just write the way you talk. Don't try to be too stiff, struggling to impress your readers. Allow a natural flexibility in writing.
Writing a blog post is much different from writing an academic work or a term paper. Blogging requires presenting the key message from the beginning because most of the people who read your post will not be able to read to the end.
So be real, throw up controversies, avoid the jargons and be real.
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Mistake #3: Prove your capacity, don't tell it
A lot of bloggers want to exert their influence on their readers and get readers to stick to reading their post by telling them who they are and what they can do. That is not necessary and instead can be counter-productive. A right approach to it is to write and earn people's interest from the quality of your writing rather than trying to talk them into believing in you.
Mistake #4: You write on broad topics
Beginning bloggers are advised to refrain from writing on topics that are too broad. When people start blogging, they generally want to write on really big topics like:
- How Social Media Marketing Work
- Business Best Practices for sales people
- How to Make Money on the Internet through affiliate marketing
Topics like these are far too broad. Because there are so many details in these topics, it's really hard to do a good job answering these questions. More specific topics tend to attract smaller, more targeted audiences and will help you do better. When you focus on specifics, your writing will have better quality and more likely to convert into leads and customers.
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Mistake #5: You write without an outline
People are likely going to scan your blog posts, not read them thoroughly. So you need to organize them so that they can capture the key points you want to make within the short time they spend going through your posts.
Always remember that following an outline will make a lot of difference. Once your post is properly organized, flowing along with it as you write is pretty much easier.
Mistake #6: You don't use data evidence.
Citing some statistics and human evidence will make your post stand out. Let us assume a post is been written on mobile use on the internet and mobile-friendly designs. Stating something lie: In 2015, 60 percent of internet users accessed with mobile devices when compared to laptop and desk top computers. Out of this number, 25percent used tablets.
That sounds authoritative and people will go with you especially when you quote the source of your information.
You are simply more convincing when you use data based on research to buttress your point.
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Mistake #7: Your content borders on plagiarism.
Plagiarism brings you a Google penalty and that will drastically reduce the amount of natural flow of traffic to your website or blog. Before now, Google did not care about plagiarism. But recent updates downgrades websites and posts that copy other people's content.
Learn ho to cite other sources instead of just copying their content. One of the things that has forced people to copy content is to be able to produce voluminous posts. That is no longer something to worry about as Google has clearly defined thin content to mean content with little or no value and not necessarily fewer words.
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Mistake #8: You bother about making every post perfect
It is erroneous to think that every of your posts can be perfect and attract heavy readership. There is no perfect human an so not outcome of human endeavor can be expected to be perfect.
When writing, give your best to it and do not strive to be perfect. Just be natural in your writing.
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Mistake #10: You don't blog consistently.
The more new content you add to your website, the more traffic you will get, the more subscribers you will also get for your blog and ultimately, search engines will like your blog for freshness.
Not adding new content consistently is like denying the search engines their food and making them less interested in your website.
Publishing consistently will help the search engines on how often to visit your blog. If you publish five posts in one week and then only one or two in the next few weeks, it'll be hard to form a consistent habit on how you publish and even the search engine crawlers may not be able to determine how often you publish. It is for this reason that it is recommended that you choose specific days to publish your posts. The recommend pattern here is for you to work a calendar for publishing new posts on your blog.
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Mistake #11: Getting too concerned about immediate traffic.
Don't measure your success based on immediate traffic. While you can record good traffic from social networks, email lists and RSS feeds, you will not have to measure your overall success along these lines.
The best and most reliable source of steady traffic is the search engines. Your post could mae it to the top 10 on search engines and drive incredible traffic. So ensure you focus on delivering quality and allow a natural flow of traffic overtime.
What mistakes do you think we have missed? Share your thoughts in the comments below.