A Detailed Guide to Technical SEO Audit

Search Engine Optimization (SEO) is a critical part everybody’s life. The term Technical SEO is not so commoly used even among experts. Well, that is understandable as it can be argued that every part of SEO is technical . In this checklist suggested a detailed of technical SEO audit , we have included SEO issues , SEO mistakes , SEO tips and recommendations .. We want to cover, in the most effective way possible, all the elements that are important for making your website user-friendly , efficient, visible in SERP , functional and easy to understand. Read other related posts: WordPress Performance: How to Find a Slow Plugin Why SEO keeps changing the way it works Website Cloaking: What The Search Engines Allow and Disallow [...]

Best WordPress Plugins For Email Marketing

  More than 34% of people in the world use emails. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users by 2020. According to the Radicati Group , who came up with that infomation, the world sends about 196 billion emails daily out of which 109 billion are business emails. Every marketer knows how important it is to stay connected to the audience . Hence, there is a bunch of WordPress email marketing plugins , which help use email marketing in an effective way with ease. There are several critical uses to which you can put your email uses. Want your subscribers to receive up-to-date information on your product or articles? Want to hit the target? With WordPress, you can use the email marketing plugins and tools! [...]

How to Improve Google Display Network Performance

The Google Display Network is a powerful system that can get your ads in front of targeted audiences across the globe. The Google display network (GDN) is the largest and most commonly used contextual online advertising network available today. Despite having a reported reach of over 80% of global internet users, it is somewhat under-utilized by search marketers in favor of bottom of the funnel PPC tactics to generate more last-interaction conversions. Also read: Conversion Rate Optimization - How to turn prospects into customers Do Google Ads Affect Search Engine Rankings? How Content Marketing Can Boost Your Online Marketing Results This post will outline the common use cases and targeting options for GDN, upper-funnel attribution [...]

An SEO Guide on How to Rank for a Keyword

Ranking for a keyword in organic search engines a great feat to achieve. Ranking well for a single great keyword can bring fortunes which come with traffic and sales . But it is a repeatable process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen for things like rankings, traffic, and sales. Here, we have put together the ten steps you need to take that will help you to rank for a keyword in Google Search Engine Result Pages. Step 1: Lay the Groundwork This is really more of a pre-step than a first step. You’ll need to have some basics in place before you can hope to rank [...]

How Best to Use Keywords in Your Website Content

Search Engine Optimization (SEO) is optimizing your web pages for better ranking in search results pages (SERPs). A critical part of the SEO process is using keywords: words and phrases that describe what your content is about. Google uses that information to determine which content is relevant to a particular search query, and how the page should rank in searches for a particular term. That’s what gives a web page its search ranking . Although Google has made it clear that keyword meta tags are not relevant anymore in search engine ranking, keywords placed in website content are relevant for Google to understand the focus of your website and how relevant your content could be for search queries. Read more resources 20 Top SEO Techniques that Produce [...]

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