Best Practices to Align Your Sales and Marketing Performance
Marketing and Sales: Communication is Essential Marketing and sales go hand-in-hand, especially for business-to-business companies. For the business funnel to work smoothly, communication between the two departments is essential. Your marketing team has a job to do, which is to generate leads for your company . They do this through multiple activities, which include critical market research . They gather information and learn about your customer base. Marketing creates ads - whether in print, broadcast or digital – designed to target the customers' business needs. They create the marketing materials your sales team will use. They generate the leads your sales team will follow. Your sales team has a job as well, which is to [...]