Enhance your search engine performance in simple steps
Search Engine Optimization; (SEO) is essentially seeking to strengthen a website's presence and visibility in Search Engine Result Pages (SERPs). The emphasis on search engine optimization stems from the amount of traffic and sales generated from a top position in SERPs. One report by SearchEngineWatch reveals that ranking on the top 10 listing in search engines can be very beneficial in terms of traffic. SEO continues to play an important role in online marketing strategy. There are several benefits to a good SEO strategy and we will take a look at a few of them:
Traffic Boost - The top positions on the search engine result pages(SERPs) receive a majority of the impressions and clicks. This will translate into higher sales because traffic and sales are significantly correlated.
Return on Investment (ROI) - Good SEO results in increased conversions. Regardless of whether you are running an ecommerce or non-ecommerce site, increased rankings which result from good SEO implies higher returns in your investment.
Also read Benchmarking for Website Performance on Search Engines
Cost effectiveness - SEO is one of the most cost-effective marketing strategies. First, it targets users who are actively looking for your specific products and information for which your website will have to rank well for it to appear in the top search results for. The leads generated by paid advertising cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for website owners.
Site usability Advantages - SEO makes user navigation more friendly just as it is designed to improve search engine usability. This makes search engines to crawl your site and find pages and also makes it easy for users to find information on your website.
Branding Advantages - Top ranking position in search engines result in significant impressions and this translates into having more views for your pages and this simply go to grow the awareness of your brands.
Related topic to read: 7 SEO Tips That Will Help Your Website Rankings, Yet Are Not Often Talked About
Generally, strong online presence comes with a well optimized website which also produces a higher exposure rate. SEO is affordably cheap, easy and needs some care and time to implement. But there are some mistakes that SEO managers make in implementing it on websites. These mistakes harm the performance of websites and it is important that you know, understand and work to avoid them. We will look at the common mistakes people make in the implementation of an SEO programme and how to avoid them. We discuss them below:
The use of too much flash and scripts on the website
One common mistake in SEO is the use of too many flash and other scripts in the website. Website design has changed from just aesthetics to quality and the use of flash is no longer a good design element. Even though flash elements make your website appealing, it also does give you a down grade when it comes to SEO. Too much flash will reduce the content available for spiders to crawl and use in the ranking of your website. Once there is not enough content for search engine to index your first loading page, the spider will not be interested in your website. This will result to a very low page rank. If you must use flash on your page, then it is recommended that you combine some texts with your flash elements because search engines are interested in texts not flash.
Also read: Useful URL Structuring Tips That Will Help Higher Ranking
Poor use of ALT tags on images
Search engines understand images based on the text description that come with them Alternate tags are used to describe the images on web pages. Try to incorporate these tags every time images are used on your website. And when writing these ALT tags for the images, the best SEO efforts means including some of the keywords in these tags.
Also read: How to build your website trust and credibility
Keywords are the foundation of search engine optimization. Although keywords and their relevance are decreasing as search engines focus on user experience, content ranking is still determined by the presence of relevant keywords. However, some content developers stuff their content with keywords just to get higher ranking for those keywords. This is not a good practice and will lead to a demotion for the affected page. Avoid stuffing your content with a particular keyword. Do not duplicate your page titles with keywords to get prominence. Just write naturally using the keywords appropriately.
Also read: A Simple Guide to Website Performance Evaluation
It is a mistake to steal content from other websites. Recent updates to search engine robots have made them able to distinguish an original content from a plagiarized one. You need to come up with good yet informative content to entice your readers to come back. Copying content from other websites is not conducive to your page ranking. Where you have to use content from other websites, you need to edit it to your own to avoid the duplicate content penalty.
Also read: A Search Engine Friendly Guide to Link Building
Finally, keep to the best practices in the SEO world and be guided by the recommended guidelines especially from Google.
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