Guard Your Website Reputation: Stay Protected with SSL

SSL or Secure Sockets Layer is a standard technology for establishing an encrypted connection between a web server (host) and a web browser (client). Using an SSL secured connection between the two makes sure that all the data passed between them remain private and intrinsic. SSL is an industry standard and is used by websites to protect their online transactions with their customers. If you have ever visited a website using the https:// in the address bar you were creating a secure connection via SSL

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Since the announcement by Google that it was including the https protocol as a ranking factor, webmasters have scrambled to get SSL for their sites in other to gain the anticipated Search Engine Result Pages (SERP) advantages.

Whatever you think about Google's approach and position on SSL, implementing HTTPS on a website do offer some benefits and we can take look at a few of them.

The security of the internet is evolving continually and no one can ignore the challenges of this continual evolution. It is important to keep up with cyber security environment and not write off security challenges especially internet fraud as something that only happens to e-commerce websites or something that will not come near a website that is not about credit cards or money.

In a December 2014 research by Tele Sign and RSA, just 11% of US companies said they hadn't experienced any fraudulent incidents on their ecommerce sites in the past 12 months. <em>Source Cyber security study conducted by J Gold and Associates , Feb 2 , 2015.

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Fraud victims can wave bye-bye to hard-earned bucks. More than one-third of businesses reported losing between 1% and 5% of revenues due to online fraud in the past year. Online businesses don't just risk losing dollars, though - they can also see the departure of many customers as a consequence.

There are lots of activities that can be classified as fraudulent activity. Among them, malware is still seen as the biggest issue, on PCs and web browsers as well as mobile devices. E-wallet fraud and app-related risks follow, with account takeovers and password guessing behind. If online businesses don't better protect themselves from fraudulent activity, not only will they continue to fall victim to such incidents, they risk losing more money and customers as malware, hackers and the like become more advanced.

Sometimes, security is taken for granted not because we do not know about its harsh consequences but because sometimes it is hard to make the extra move and expenditure necessary for security until something bad happens. That is the sad aspect of the story. Even knowledgeable people do not take action until after someone feels the pain of a compromise that they begin to care or realize the harsh effects.

For every company who is serious about protecting customers and its own integrity, implementing on SSL with SSL certificates from a trusted Certificate Authority should not be an issue to compromise. More so, Google now favours websites that implement HTTPS across their entire site. So there is real business gain for implementing on HTTPS; you are safe, customers are safe and Google rewards you with Search engine rank gains.

As if that was not enough, many browsers now trigger security warnings when a user is hopping between secured and unsecured connections. Ensure your customers experience your website as intended with Always-On SSL. SSL and website security is now in the public consciousness.

When it comes to businesses and their websites, good security processes and Implementation are all that stand in the way of total ruin: financial and reputational.

How do I know a website that is using SSL?

A website that using a valid SSL displays some distinct differences within the browser.

1) The URL says https://" and not http://

2) There will be a small padlock icon in the URL bar.

It will show up either on the left- or right-hand side of the URL bar, depending on your browser. You can click on the padlock to read more information about the website and the company that provided the certificate.

3) The certificate validity can be verified.

Even if a website has the https:// and a padlock, the certificate could still have expired -- meaning your connection will not be secure.

To find out if the certificate is valid, click on the padlock and choose Certificate Information. That'll take you to a certification authority page, which will show you the time frame of the certificate.

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How can I get an SSL certificate for my website?

If you are a Todhost client with a registered and verified account, you can order an SSL certificate from within the client area section of our website.

Hope this post was helpful. Let's have your comments.

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