OnPage SEO Guide for Top Search Engine Ranking
Two factors play key role in website optimization. These two factors are On-Page optimization and Offpage optimization. This post will dwell on on-page optimization and we will be examining some good on page SEO techniques that should be implemented to achieve high ranks on search engines. The target is for top 10 ranks.
Onpage SEO optimization focuses on optimizing content for our target keywords. This includes use of proper heading, keyword placement, content quality and many other factors. We will look into them one by one in this post.
Also read: Checklist Of SEO Best Practices That Will Drive Trafic To Your Website
Why do you need OnPage Optimization:
This question can be re-phrased to be "what's the target of this post?" The answer is that this post will help you to write more search engine optimized article and gain high ranks. So when we do SEO optimization of post, it means we follow certain set of proven methods to rank higher in search engine. Now ranking in Google, doesn't only consider On page SEO score, but it also take care of many factors like Social media votes, back links, domain authority and many other offpage factor. Our goal here is to optimise our article in a natural but smart way, so that search engine can easily pick the target keywords (Focus keyword) and thus, instead of ranking for irrelevant long tail keyword, we will get more targeted visitors.
Before, you read more, I assume you know about Keyword research and you have found a Keyword for next post, which is going to be a perfect example of onpage SEO optimized post.
A lot changed in 2015 and ranking facors now revolve around relevant keywords and internal links. A report by search metrics team after analyzing top pages from Google search showed these factors. One more important factor which will be highly recommended in to take advantage of videos in articles. Adding videos will not only increase the rich media on your post, it will also make users stay more on your blog post.
Onpage Optimization Techniques for Better ranking
Here is the recommended list of 10 Onpage Optimization factors for you to bear in mind while optimizing your blog posts or articles
Article Page Title
This will be the most important factor to determine how the posts will be doing on search engines. Be sure to be using targeted keywords or phrases towards the beginning of Title tag. Make sure you do not repeat the same keyword in title tag with the intention to get better rankings on Google, Yahoo and Bing. Remember also to keep the limit of Title length to around 55-60 Characters only with spaces.
Post Permalink Structure
Make sure you are using the search engine optimized URL structure. Be guided by targeted keywords towards the beginning of of your article. You should avoid using special characters, symbols, brackets, comma's etc as part of your post URL. Most of the times you should be using alphabets and numeric from 0-9 in your URL structure and use dashes or the pipe to differentiate two strings in URL structure. Make sure to follow a pretty permalink instead of random strings in your permalink.
Also read: A Complete Guide To Good SEO For Beginners
The use of heading tags like h2, h3 and h4 etc to highlight various headings, sub-headings and important points is very important. With most content management systems like WordPress, Joomla and Drupal, the Title tag is used as h1 tag at single post level so do not need to use any h1 tag in blog posts body section. Also, don't repeat H2 or H3 tags too many times, as it is considered as negative SEO practice.
Use your main keyword once in first paragraph and then in the last paragraph apart from regular use in blog post content. Keep the keyword density to up to 1.5% percent with mix of Latent Semantic Indexing keywords(LSI Keywords). You should use bold, italic and underline to highlight important keywords and phrases in your blog post.
Also read: 30 Most Important Google Ranking Factors For Beginners
It is important to have unique and relevant meta keyword and meta description with each of your blog posts. Again, you should use targeted keywords in the meta description and meta keyword section. Create meta description tag which work as a summary for your blog post and limit meta description length to 150 characters including spaces. You should write user friendly meta description tags for better Click Through Rate (CTR) in search engines. Though, many search engine like Bing still prefer meta keywords but Google already made it clear that they don't give any weight-age to Meta keywords any longer.
Addition of Images
Images can be very helpful in driving traffic to your website through image search.Studies have shown that Keyword in alt text in image and image title helps a lot to make your blog post more focus and targeted. Now add one or multiple images to your blog post. You should include targeted keyword as part of image name, image alt text etc. Availability of images makes our blog contents more interesting and attractive. While adding images, you should look out for small size images only. Addition of big size images will slow down your speed and will ultimately lower down your blog rankings as these days Google considers website speed as a rankings factor on Google organic search.
Word Count Per Post
This is very important to be able to hit the frontpage in search engine ranks. You will need to do a draft post and check the word count. We suggest a minimum of 250 words. If possible write long and well researched blog posts while targeting highly competitive keywords in your niche. Suggestion: Analyze other posts on the target keyword and see what you are missing and if your post is better than the post that is ranking on first page in Google. Though, there is no limit or exact number for minimum word count for SEO optimized posts, but ideally I keep it at least 250 words.
Also read: SEO Tips For Optimizing Your Local Google My Business Page
You should link out to related blog posts from your own blog to send additional page rank and traffic to them. Interlinking of blog posts naturally will help your blog readers spend more time on your blog. But you should not overdo it.
Work on Writing Engaging and Quality Content
Google and other search engines now place premium on content quality so writing engaging content is key. While doing that, stay focused on targeting your relevant keywords.
On page SEO Checklist
Here is the a checklist to guide you in onpage optimization in today's SEO world to make sure your content rank higher in search engine.
Keyword in Title
Keyword in Permalink
Keyword in first paragraph
Keyword in Image Alt tag
Tweaked Keyword in H2 or H3
Bold Important Keywords and related keywords
Italics 1-2 important Keywords
Outbound Link to relevant high-quality sites
Internal links to related articles
Remove all stop words from Permalink
Add multi-media (Video, Slides, Inforgraphic)
Longer the content length, better it is. Minimum: 700 words
Optimize image before uploading (Compress and resize)
Page loading time
Use LSI Keywords (Use Google search to find related Keywords)
Use Meta title in less than 65 character
Use Meta description in less than 150 characters.
If using any Social SEO plugin, make sure to add image for Facebook, Twitter. (Take advantage of social graph)
Make sure to have social sharing buttons at the end of post or floating social sharing buttons.
Have related posts after blog posts to lower down bounce rate.
Things not to do
lNot more than 1 H1 tag (Your Post title is H1 tag)
Don't repeat H2 and H3 Tag
Don't increase Keyword density by more than 1.25%
Things to focus on:
Try to use Keyword in Post Title at beginning
Use Long tail keywords (You can use up to 60 Character in Post title)
If writing in evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin)
Content length: The longer the length of the content, better it is. Though don't try to uselessly increase the content size.
At the end of blog post, ask users to take action.
Carefully following this guide means you have covered all the factors that you need for excellent OnPage optimization for your website o article post.