{"id":2912,"date":"2025-08-19T07:11:10","date_gmt":"2025-08-19T07:11:10","guid":{"rendered":"https:\/\/www.todhost.com\/blog\/?p=2912"},"modified":"2026-01-18T14:22:39","modified_gmt":"2026-01-18T14:22:39","slug":"useful-analytic-tools-that-will-improve-your-seo","status":"publish","type":"post","link":"https:\/\/www.todhost.com\/blog\/useful-analytic-tools-that-will-improve-your-seo\/","title":{"rendered":"Useful Analytic Tools that Will Improve Your SEO"},"content":{"rendered":"<p><a href=\"https:\/\/www.todhost.com\/blog\/basic-seo-principles-for-beginners\/\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization (SEO)<\/a>\u00a0is ever changing and so requires\u00a0<a href=\"https:\/\/www.todhost.com\/blog\/seo-myths-that-can-kill-your-ranking-gains\/\" target=\"_blank\" rel=\"noopener\">constant assessmen<\/a>t and review. To understand\u00a0your website is currently performing\u00a0and take\u00a0steps to improve, you require\u00a0<a href=\"https:\/\/web.archive.org\/web\/20220628115142\/https:\/\/www.todhost.com\/host\/blog\/useful-analytic-tools-that-will-improve-your-seo.html\" target=\"_blank\" rel=\"noopener\">analytic tools<\/a>. This post is completely dedicated to\u00a0<a href=\"https:\/\/www.todhost.com\/blog\/how-does-google-analytics-impact-your-website-ranking\/\" target=\"_blank\" rel=\"noopener\">SEO analytic tools<\/a>\u00a0that will help you\u00a0improve your SEO\u00a0and the\u00a0ranking of your websites\u00a0in the search engine result pages. For each tool, we will provide a brief overview of its functionality.<\/p>\n<p><strong>Further reading:<\/strong><\/p>\n<p><strong><a title=\"10 Analytical Tools For Link Building\" href=\"https:\/\/www.todhost.com\/blog\/10-analytical-tools-for-link-building\/\" target=\"_blank\" rel=\"noopener\">10 Analytical Tools For Link Building<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.todhost.com\/blog\/40-best-free-seo-tools-to-power-your-business\/\" target=\"_blank\" rel=\"noopener\">Best Free SEO Tools to Power Your Business<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.todhost.com\/blog\/getting-started-with-google-analytics\/\" target=\"_blank\" rel=\"noopener\">Getting Started With Google Analytics<\/a><\/strong><\/p>\n<p>Now, let\u2019s get started with our\u00a0recommended SEO analytic tools. But before we go to that, let us take a look at\u00a0why analytics are relevant\u00a0and why it has to be done with\u00a0professional tools\u00a0like the ones we are recommending in this post.<\/p>\n<p><strong>Further reading:<\/strong><\/p>\n<p class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" data-fontsize=\"22\" data-lineheight=\"33px\"><a class=\"awb-custom-text-color awb-custom-text-hover-color\" href=\"https:\/\/www.todhost.com\/blog\/7-google-analytic-metrics-you-need-to-monitor-for-your-website\/\" target=\"_blank\" rel=\"noopener\">7 Google Analytic Metrics You Need to Monitor for Your Website<\/a><\/p>\n<p class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" data-fontsize=\"22\" data-lineheight=\"33px\"><a class=\"awb-custom-text-color awb-custom-text-hover-color\" href=\"https:\/\/www.todhost.com\/blog\/how-your-communication-can-address-negative-customer-issues-on-social-media\/\" target=\"_blank\" rel=\"noopener\">How Your Communication Can Address Negative Customer Issues on Social Media<\/a><\/p>\n<h2><strong>Why Analytic are Necessary for SEO.<\/strong><\/h2>\n<p>Fundamentally, an\u00a0<a href=\"https:\/\/www.todhost.com\/blog\/5-steps-to-review-and-improve-your-seo\/\" target=\"_blank\" rel=\"noopener\">SEO analysis<\/a>\u00a0will provide useful insights into the following areas of your website performance. Every reporting tool will include different aspects in their\u00a0SEO analysis reports, but some commonly featured pieces of data will include:<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0<a href=\"https:\/\/www.todhost.com\/blog\/5-steps-to-review-and-improve-your-seo\/\" target=\"_blank\" rel=\"noopener\">Competitive SEO analyses<\/a>\u00a0detailing top competitors in your industry and their\u00a0<a href=\"https:\/\/www.todhost.com\/blog\/enhance-your-search-engine-performance-in-simple-steps\/\" target=\"_blank\" rel=\"noopener\">SEO performance<\/a>.<\/li>\n<li>\u00a0\u00a0\u00a0 Keyword performance reports that include current rank, difficulty to rank, monthly searches, organic CTR, and competitor keywords.<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0<strong><a href=\"https:\/\/www.todhost.com\/blog\/4-ways-to-build-quality-backlinks-to-your-website\/\" target=\"_blank\" rel=\"noopener\">Backlinks audit<\/a><\/strong>\u00a0to identify spammy, low quality links.<\/li>\n<li>\u00a0\u00a0\u00a0 Off-page linking building reports to measure link building activities.<\/li>\n<li>\u00a0\u00a0\u00a0 Page performance data, such as load speed and navigation.<\/li>\n<li>\u00a0\u00a0\u00a0 Information about site layout and structure.<\/li>\n<li>\u00a0\u00a0\u00a0 Content audit that identifies repetitive\/duplicate content and pages lacking in content.<\/li>\n<li>\u00a0\u00a0\u00a0 Use of alt text for images.<\/li>\n<li>\u00a0\u00a0\u00a0 Use of meta descriptions.<\/li>\n<li>\u00a0\u00a0\u00a0 Use of social media integration.<\/li>\n<li>\u00a0\u00a0\u00a0 Responsiveness of site design on desktop and mobile.<\/li>\n<\/ul>\n<p><strong>Further reading:<\/strong><\/p>\n<p class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" data-fontsize=\"22\" data-lineheight=\"33px\"><a class=\"awb-custom-text-color awb-custom-text-hover-color\" href=\"https:\/\/www.todhost.com\/blog\/how-to-identify-and-fix-a-google-penalty\/\" target=\"_blank\" rel=\"noopener\">How to Identify and Fix a Google Penalty<\/a><\/p>\n<p class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" data-fontsize=\"22\" data-lineheight=\"33px\"><a class=\"awb-custom-text-color awb-custom-text-hover-color\" href=\"https:\/\/www.todhost.com\/blog\/40-best-free-seo-tools-to-power-your-business\/\" target=\"_blank\" rel=\"noopener\">Best Free SEO Tools to Power Your Business<\/a><\/p>\n<p>Now let us return to look at the\u00a0<strong><a href=\"https:\/\/www.todhost.com\/blog\/10-analytical-tools-for-link-building\/\" target=\"_blank\" rel=\"noopener\">SEO analytic tools<\/a><\/strong>\u00a0we recommend to be useful in your\u00a0website SEO analysis\u00a0and can provide very useful data to improve your\u00a0SEO performance:<\/p>\n<h3>1.\u00a0<strong><a href=\"https:\/\/www.woorank.com\/\" target=\"_blank\" rel=\"noopener\">WooRank<\/a><\/strong><\/h3>\n<p>WooRank is a freemium tool that provides an \u201cinstant website review.\u201d Without a premium account, you are only allowed to generate a limited number of free reports, but you are able to view previously generated reports. Also, the tool currently offers a 7-day unlimited free trial, which gives you access to unlimited reviews. If you\u2019re interested in purchasing a plan, the cheapest one is $49\/month.<\/p>\n<p>The report is divided into the following 8 sections:<\/p>\n<div class=\"shortcode-unorderedlist tick\">\n<ul>\n<li><strong>Marketing Checklist<\/strong>\u00a0\u2013 These are the most important action items for your site.<\/li>\n<li><strong>SEO<\/strong>\u00a0\u2013 This section checks if the site is following various on-page and off-page SEO best practices (e.g., appropriate title and description, keyword consistency, backlink count, www\/non-www canonicalization, XML Sitemap usage, etc.).<\/li>\n<li><strong>Mobile<\/strong>\u00a0\u2013 The mobile version of your site is displayed, and the site\u2019s adherence to mobile optimization best practices is evaluated.<\/li>\n<li><strong>Usability<\/strong>\u00a0\u2013 This determines if your site is user-friendly by evaluating various usability best practices (e.g., the existence of a custom 404 page, above the fold content, structured markup, etc.).<\/li>\n<li><strong>Technologies<\/strong>\u00a0\u2013 This section investigates miscellaneous aspects of the site (e.g., W3C standards compliance, speed optimizations, etc.).<\/li>\n<li><strong>Social<\/strong>\u00a0\u2013 This quantifies your site\u2019s popularity on social networks, and it reproduces various social data found elsewhere (e.g., profile information on Facebook, Twitter, Google+, etc.).<\/li>\n<li><strong>Local<\/strong>\u00a0\u2013 This section presents your site\u2019s listings in local directories (e.g., Yelp, Foursquare, etc.) as well as online reviews associated with those listings.<\/li>\n<li><strong>Visitors<\/strong>\u00a0\u2013 This measures the site\u2019s popularity based on various traffic estimates.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Further reading:<\/strong><\/p>\n<p class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" data-fontsize=\"22\" data-lineheight=\"33px\"><a class=\"awb-custom-text-color awb-custom-text-hover-color\" href=\"https:\/\/www.todhost.com\/blog\/how-does-google-analytic-metrics-impact-website-rankings\/\" target=\"_blank\" rel=\"noopener\">How Does Google Analytic Metrics Impact Website Rankings<\/a><\/p>\n<p class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" data-fontsize=\"22\" data-lineheight=\"33px\"><a class=\"awb-custom-text-color awb-custom-text-hover-color\" href=\"https:\/\/www.todhost.com\/blog\/a-detailed-guide-to-safe-website-updating\/\" target=\"_blank\" rel=\"noopener\">A Detailed Guide to Safe Website Updating<\/a><\/p>\n<\/div>\n<h3>2.\u00a0<strong><a href=\"http:\/\/seositecheckup.com\/\" target=\"_blank\" rel=\"noopener\">SEO Site Checkup<\/a><\/strong><\/h3>\n<p>SEO Site Checkup is a free SEO analyzer that analyzes your site (and an optional competitor) using 45 individual checks in 6 different categories. Based on the results of those checks, the tool generates a summary, which includes a numerical score for the site and a count of the failed checks:<\/p>\n<p>Below the summary, the tool presents the results of the 45 checks using the following sections:<\/p>\n<div class=\"shortcode-unorderedlist tick\">\n<ul>\n<li><strong>Common SEO Issues<\/strong>\u00a0\u2013 This section includes a wide variety of SEO checks (e.g., keyword usage in important markup areas, an appropriate code to text ratio, the existence of a robots.txt file and an XML Sitemap, HTML standards compliance, SEO-friendly URLs, etc.).<\/li>\n<li><strong>Speed Optimizations<\/strong>\u00a0\u2013 This covers various load performance-related checks (e.g., page size, compression, caching, minification, server speed, etc.).<\/li>\n<li><strong>Server &amp; Security<\/strong>\u00a0\u2013 This section identifies a few important hosting and security characteristics of the site (e.g., proper canonicalization, appearance on suspicious blacklists, providing unnecessary access or displaying potentially sensitive information, etc.).<\/li>\n<li><strong>Mobile Usability<\/strong>\u00a0\u2013 This checks if your site is mobile friendly by providing a snapshot of what it looks like on mobile devices and looking for media queries.<\/li>\n<li><strong>Social Media<\/strong>\u00a0\u2013 This section helps quantify the site\u2019s social engagement by providing share counts for various popular social media sites.<\/li>\n<li><strong>Semantic Web<\/strong>\u00a0\u2013 This tries to determine if the site is using structured data (e.g., schema.org microdata).<\/li>\n<\/ul>\n<p><strong>Further reading:<\/strong><\/p>\n<p class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" data-fontsize=\"22\" data-lineheight=\"33px\"><a class=\"awb-custom-text-color awb-custom-text-hover-color\" href=\"https:\/\/www.todhost.com\/blog\/30-most-important-google-ranking-factors-for-beginners\/\" target=\"_self\">30 Most Important Google Ranking Factors For Beginners<\/a><\/p>\n<p class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" data-fontsize=\"22\" data-lineheight=\"33px\"><a class=\"awb-custom-text-color awb-custom-text-hover-color\" href=\"https:\/\/www.todhost.com\/blog\/search-is-smartly-changing-with-google-ai-mode\/\" target=\"_self\">Search is Smartly Changing With Google AI Mode<\/a><\/p>\n<p class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" data-fontsize=\"22\" data-lineheight=\"33px\"><a class=\"awb-custom-text-color awb-custom-text-hover-color\" href=\"https:\/\/www.todhost.com\/blog\/10-ways-you-can-build-online-trust-and-reputation\/\" target=\"_blank\" rel=\"noopener\">10 Ways You Can Build Online Trust and Reputation<\/a><\/p>\n<\/div>\n<h3><strong>3. Site Auditor<\/strong><\/h3>\n<p>Site Auditor is one of the SEO tools provided by Raven Tools as part of their Internet marketing solution. After you run Site Auditor on your website, the tool presents a report that summarizes its findings.<\/p>\n<p>Currently, Raven Tools offers a 30-day free trial for Site Auditor (and all of their other tools). Once your free trial expires, the least expensive premium plan is $99\/month.<\/p>\n<p>The report is broken into 9 different sections:<\/p>\n<div class=\"shortcode-unorderedlist tick\">\n<ul>\n<li><strong>Visibility<\/strong>\u00a0\u2013 This summarizes your site\u2019s visibility for search engines (e.g., which pages are blocked by robots.txt and\/or robots meta tags, which pages cannot be found, and which pages return redirects).<\/li>\n<li><strong>Meta<\/strong>\u00a0\u2013 This section identifies the site\u2019s most important metadata and corresponding duplication (e.g., duplicate titles, duplicate meta descriptions, etc.).<\/li>\n<li><strong>Content<\/strong>\u00a0\u2013 This presents important characteristics for your site\u2019s textual content (e.g., title, link counts, word count, existence of internal duplicate content, etc.).<\/li>\n<li><strong>Links<\/strong>\u00a0\u2013 This section lists information about the site\u2019s internal and external links (e.g., anchor text, if the links are broken, if the links are nofollowed, etc.).<\/li>\n<li><strong>Images<\/strong>\u00a0\u2013 This shows your site\u2019s images and corresponding metadata (e.g., filename, alt text, title text, size, etc.).<\/li>\n<li><strong>Semantics<\/strong>\u00a0\u2013 This section offers information about the site\u2019s headings (h1, h2, and h3 tags) and schema.org microdata (items and types).<\/li>\n<li><strong>Desktop Page Speed<\/strong>\u00a0\u2013 This gives your site\u2019s desktop page speed results: a numerical score and corresponding speed-related best practices (e.g., avoid page redirects, enable compression, reduce server response time, etc.).<\/li>\n<li><strong>Mobile Page Speed<\/strong>\u00a0\u2013 This section displays your site\u2019s mobile page speed results: a numerical user experience score, a numerical speed score, corresponding user experience best practices (e.g., size content to viewport, size tap targets appropriately, etc.) and speed-related best practices.<\/li>\n<li><strong>Crawl Comparison<\/strong>\u00a0\u2013 This compares different crawls of the site (performed at different times) to evaluate how the site\u2019s issues are changing over time.<\/li>\n<\/ul>\n<\/div>\n<h3>4.\u00a0<strong><a href=\"https:\/\/marketing.grader.com\/\" target=\"_blank\" rel=\"noopener\">HubSpot\u2019s Marketing Grader<\/a><\/strong><\/h3>\n<p>Unlike many of the other SEO analysis tools on this list, which focus primarily on your site\u2019s SEO activities, Marketing Grader digs a little deeper into your company\u2019s online marketing strategy.<\/p>\n<p>The report focuses on five areas of your company\u2019s online marketing efforts:<\/p>\n<div class=\"shortcode-unorderedlist tick\">\n<ul>\n<li><strong>Blogging<\/strong>\u00a0\u2013 This section investigates your blogging activities (e.g., does your site have a blog, does it have social sharing buttons, etc.).<\/li>\n<li><strong>Social Media<\/strong>\u00a0\u2013 This section evaluates your social media activities (e.g., are you using Twitter and Facebook, do you link to your profiles from the homepage, etc.).<\/li>\n<li><strong>SEO<\/strong>\u00a0\u2013 This section checks a few important on-page and off-page SEO ranking factors (e.g., titles, descriptions, backlinks, etc.).<\/li>\n<li><strong>Lead Generation<\/strong>\u00a0\u2013 This section analyzes the effectiveness of your landing pages (e.g., are you using forms to capture leads, are you using analytics software to measure your results, etc.).<\/li>\n<li><strong>Mobile<\/strong> \u2013 This section determines if the page is mobile-friendly (e.g., are you using @media queries or a mobile stylesheet, do you have a meta viewport tag, what does the page look like on mobile devices, etc.).<\/li>\n<\/ul>\n<\/div>\n<h3>5.\u00a0<strong><a href=\"https:\/\/site-analyzer.com\/\" target=\"_blank\" rel=\"noopener\">Site Analyzer<\/a><\/strong><\/h3>\n<p>Site Analyzer is another free SEO analyzer, and it presents 71 data points, which are organized into 5 groups. After you perform an analysis on your site, the tool presents an overview, which includes a global score as well as accessibility, design, texts, multimedia, and networking scores.<\/p>\n<p>The tool also presents an in-depth view for each of the overview sections:<\/p>\n<div class=\"shortcode-unorderedlist tick\">\n<ul>\n<li><strong>Accessibility<\/strong>\u00a0\u2013 This includes general data about the site (e.g., if compression is enabled, whether page caching is allowed, download time, etc.), URL optimization, server configuration (e.g., hosting environment, IP address, etc.), internationalization, mobile compatibility, and more.<\/li>\n<li><strong>Design<\/strong>\u00a0\u2013 This section describes how well your site has implemented various HTML\/CSS elements (e.g., meta tags, page segmentation, CSS elements, scripts, etc.).<\/li>\n<li><strong>Texts<\/strong>\u00a0\u2013 This shows important text-related information such as a page\u2019s title, text\/code ratio, headings, keyword density distribution, and keyword usage.<\/li>\n<li><strong>Multimedia<\/strong>\u00a0\u2013 This section is dedicated to images (e.g., the number of displayed images, the use of alt text metadata, etc.), Flash, frames, and icons.<\/li>\n<li><strong>Networking<\/strong>\u00a0\u2013 This covers internal links (e.g., link counts and percentages, nofollowed links, link attributes, etc.), indexation (e.g., existence of a robots.txt file and an XML Sitemap, indexed page counts for various search engines, etc.), and connections to popular social networks.<\/li>\n<\/ul>\n<\/div>\n<h3><strong>6<\/strong><strong>.\u00a0<a href=\"https:\/\/www.lipperhey.com\/en\/\" target=\"_blank\" rel=\"noopener\">Lipperhey<\/a><\/strong><\/h3>\n<p>Lipperhey is not as popular as some of the other SEO analysis tools, but it still presents a lot of important information. Similar to previous tools, Lipperhey generates an SEO analysis report based on the URL you provide.<\/p>\n<p>The report provides a numerical score and 5 sections that cover the following topics:<\/p>\n<div class=\"shortcode-unorderedlist tick\">\n<ul>\n<li><strong>Visitors<\/strong>\u00a0\u2013 This estimates the number of visitors your site receives, and it helps quantify the site\u2019s social engagement.<\/li>\n<li><strong>Indexability<\/strong>\u00a0\u2013 This section summarizes the site\u2019s indexability for search engines (e.g., does the site use a robots.txt file and an XML Sitemap, does the site avoid Flash and frames, etc.).<\/li>\n<li><strong>Hosting<\/strong>\u00a0\u2013 This includes information about your site\u2019s hosting infrastructure (e.g., server location, hosting IP address, www\/non-www canonicalization, download speed, redirecting domains, etc.).<\/li>\n<li><strong>Design<\/strong>\u00a0\u2013 This section previews how the site appears on mobile devices, and identifies a few other design-related elements (e.g., inline style elements, images, etc.).<\/li>\n<li><strong>On-Page SEO<\/strong>\u00a0\u2013 This illustrates how well your site has optimized various HTML elements (e.g., title, URL, meta description, headings, etc.).<\/li>\n<\/ul>\n<\/div>\n<h3><strong>7. UpCity Free SEO Report Card<\/strong><\/h3>\n<p>UpCity offers a free website grader that analyzes a site and presents its findings in an SEO report card. This report card displays a numerical score, which is generated based on the site\u2019s adherence to 18 best practices in the following 6 categories:<\/p>\n<div class=\"shortcode-unorderedlist tick\">\n<ul>\n<li><strong>Rank Analysis<\/strong>\u00a0\u2013 This category identifies whether or not the site is ranking in Google and Bing for the targeted keyword.<\/li>\n<li><strong>Link Building<\/strong>\u00a0\u2013 This section checks if the site is receiving a sufficient number of backlinks.<\/li>\n<li><strong>On-Site Analysis<\/strong>\u00a0\u2013 This simply checks if the targeted keyword is being used in the homepage\u2019s title and body.<\/li>\n<li><strong>Website Accessibility<\/strong>\u00a0\u2013 This category ensures that the site\u2019s homepage loads quickly and is accessible to search engines.<\/li>\n<li><strong>Trust Metrics<\/strong>\u00a0\u2013 This section checks if the site is reasonably well established.<\/li>\n<li><strong>Current Indexing<\/strong>\u00a0\u2013 This simply checks if the site is being indexed in Google, Bing, and Yahoo!.<\/li>\n<\/ul>\n<\/div>\n<h3><strong>8.\u00a0<a href=\"http:\/\/www.seoptimer.com\/\" target=\"_blank\" rel=\"noopener\">Seoptimer<\/a><\/strong><\/h3>\n<p>Seoptimer is a free SEO analysis tool that investigates a given URL\u2019s on-page SEO ranking factors. After you analyze a URL, the tool presents a summary of the most important action items. Then, it displays its analysis results, which are broken down into the following 7 categories:<\/p>\n<div class=\"shortcode-unorderedlist tick\">\n<ul>\n<li><strong>HTML Header<\/strong>\u00a0\u2013 This shows the most important HTML &lt;head&gt; elements (e.g., title, meta description, etc.).<\/li>\n<li><strong>Body Content<\/strong>\u00a0\u2013 This section lists important HTML &lt;body&gt; elements (e.g., headings, images, etc.).<\/li>\n<li><strong>Internal and External Links<\/strong>\u00a0\u2013 This presents the page\u2019s internal and external outlinks.<\/li>\n<li><strong>Additional Files<\/strong>\u00a0\u2013 This section identifies the site\u2019s robots.txt file and XML Sitemap.<\/li>\n<li><strong>Social Media Signals<\/strong>\u00a0\u2013 This displays the number of shares for the URL on Facebook and Google+.<\/li>\n<li><strong>HTTP Headers<\/strong>\u00a0\u2013 This section shows the HTTP response for the URL.<\/li>\n<li><strong>Domain and Server<\/strong>\u00a0\u2013 This presents information about the page\u2019s Web server (e.g., IP address, name servers, etc.).<\/li>\n<\/ul>\n<\/div>\n<h3><strong>9.\u00a0<a href=\"http:\/\/www.webgnomes.org\/free-seo-analysis\/\" target=\"_blank\" rel=\"noopener\">Free SEO Analysis<\/a>\u00a0by Web Gnomes<\/strong><\/h3>\n<p>This free SEO analysis tool provides a small subset of the information that are provided in this industry-leading\u00a0<a href=\"http:\/\/www.webgnomes.org\/seo-audit\/\" target=\"_blank\" rel=\"noopener\">SEO audit tool<\/a>. The tool investigates a URL\u2019s adherence to 20 important on-page SEO best practices, and then, it presents the results in a report, which is divided into 5 categories:<\/p>\n<div class=\"shortcode-unorderedlist tick\">\n<ul>\n<li><strong>Accessibility<\/strong>\u00a0\u2013 Are search engines able to access the page?<\/li>\n<li><strong>Content<\/strong>\u00a0\u2013 Is the page using substantive content?<\/li>\n<li><strong>HTML Markup (&lt;head&gt;)<\/strong>\u00a0\u2013 Does the page use optimized HTML &lt;head&gt; tags (e.g., title, meta description, etc.)?<\/li>\n<li><strong>HTML Markup (&lt;body&gt;)<\/strong>\u00a0\u2013 Are the HTML &lt;body&gt; tags (e.g., headings, images, etc.) optimized?<\/li>\n<li><strong>URL<\/strong> \u2013 Is the page\u2019s URL optimized?.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO)\u00a0is ever changing and so requires\u00a0constant assessment  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":2489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-seo"],"_links":{"self":[{"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/posts\/2912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/comments?post=2912"}],"version-history":[{"count":5,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/posts\/2912\/revisions"}],"predecessor-version":[{"id":3174,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/posts\/2912\/revisions\/3174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/media\/2489"}],"wp:attachment":[{"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/media?parent=2912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/categories?post=2912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/tags?post=2912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}