{"id":58,"date":"2023-04-08T08:59:57","date_gmt":"2023-04-08T08:59:57","guid":{"rendered":"https:\/\/todhost.com\/blog\/?p=58"},"modified":"2026-02-14T17:44:28","modified_gmt":"2026-02-14T17:44:28","slug":"seo-tips-for-a-local-google-my-business-page","status":"publish","type":"post","link":"https:\/\/www.todhost.com\/blog\/seo-tips-for-a-local-google-my-business-page\/","title":{"rendered":"SEO Tips For a Local Google My Business Page"},"content":{"rendered":"\r\n<p>The success of every online business depends on the marketing methods adopted for its growth Business owners know that marketing online is important and they invest a lot of resources on marketing campaigns. The common strategy adopted by many is to set up a few social media accounts. Website do a lot for every business but the <a href=\"https:\/\/www.todhost.com\/blog\/enhance-your-search-engine-performance-in-simple-steps\/\" target=\"_blank\" rel=\"noopener\">website is useless if people cannot find it<\/a>, so, to get people to find your business, you have to get your business available where people are and then they can easily find it. That is in Google, Bing, or other search engines.<\/p>\r\n\r\n\r\n\r\n<p>Further reading:<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.todhost.com\/blog\/3-important-seo-considerations-good-for-e-commerce-websites\/\">3 Important SEO Considerations Good for E-Commerce Websites<\/a><\/p>\r\n\r\n\r\n\r\n<p><a title=\"\" href=\"https:\/\/www.todhost.com\/blog\/20-ways-to-reduce-website-bounce-rate\/\">20 Ways You Can Reduce Your Website Bounce Rate<\/a><\/p>\r\n\r\n\r\n\r\n<p>Google accounts for about 70% of online searches and one out of every five of those searches is regarding a business or place. That\u2019s where Google My Business comes in. It\u2019s a service that allows the physical location of your business to be found on Google Maps, letting customers track you down more easily. If you don\u2019t have your business listed on Google My Business, you need to put this on the top of your \u201cto do\u201d list immediately. It\u2019s one of the best things you can do to expand your customer base and get easily found by those who are searching for business to serve their needs.<\/p>\r\n<p>Also read: <a class=\"awb-custom-text-color awb-custom-text-hover-color\" href=\"https:\/\/www.todhost.com\/blog\/how-google-reviews-can-benefit-your-local-seo\/\" target=\"_blank\" rel=\"noopener\">How Google Reviews Can Benefit Your Local SEO<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>What Are the Benefits of Google My Business?<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>It Serves as an Easy-to-Reach Directory<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Gone are the days when people reached for a phone book if they needed a specific service. Google My Business serves today\u2019s directory, especially for local businesses. Even if you don\u2019t have a website, customers can search for your category (e.g. plumber, bakery, or photographer) and see a list of local businesses in that field.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>You\u2019re Easier to Find<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>When your business is listed with Google Maps, your exact address and location is given to customers. They don\u2019t have to wade through the \u201ccontact us\u201d section of a website or click through your Facebook profile to find out where you are. If customers are searching using their mobile device, Google Maps includes GPS navigation, providing turn-by-turn directions to your door.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>It\u2019s Free Advertising<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Being listed in Google maps provides free advertising for your business. Today\u2019s search results also provide info on some businesses as found in Google maps. Free advertising is what you get with Google My Business. Even if your small business does have a budget for advertising, you can still take advantages everything you can and advertise to customers in your area for no charge. Google My Business offers this great benefit.<\/p>\r\n<ul>\r\n<li><strong class=\"Yjhzub\" data-processed=\"true\">Builds Trust and Credibility<\/strong><\/li>\r\n<\/ul>\r\n<p><span class=\"T286Pc\" data-sfc-cp=\"\" data-processed=\"true\">Your Google My Business page gives users and customers to leave real time reviews of their experiences with your products, services and company interactions. These customer reviews also give you (the business owner) to respond to these reviews thus, enabling direct engagement, build trust and positive reputation for your business.<\/span><\/p>\r\n<ul>\r\n<li><span class=\"T286Pc\" data-sfc-cp=\"\" data-processed=\"true\"><strong class=\"Yjhzub\" data-processed=\"true\">Increased Local Visibility &amp; Organic SEO<\/strong><\/span><\/li>\r\n<\/ul>\r\n<p><span class=\"T286Pc\" data-sfc-cp=\"\" data-processed=\"true\">Your Google business profile offers an opportunity for increased local visibility and puts your business in the top local searches and Google Maps, boosting your organic SEO.<\/span><\/p>\r\n<ul>\r\n<li><span class=\"T286Pc\" data-sfc-cp=\"\" data-processed=\"true\"><strong class=\"Yjhzub\" data-processed=\"true\">Showcase Local Business Information<\/strong><\/span><\/li>\r\n<\/ul>\r\n<p><span class=\"T286Pc\" data-sfc-cp=\"\" data-processed=\"true\">Your Google business profile offers a great and beneficial opportunity to easily showcase crucial information such as operating hours, address, phone number, business photos, videos, events, and use these to attract and win customers.<\/span><span class=\"uJ19be notranslate\" data-wiz-uids=\"q1UK8b_1z,q1UK8b_20\" data-processed=\"true\"><span class=\"vKEkVd\" data-animation-atomic=\"\" data-wiz-attrbind=\"class=q1UK8b_1y\/TKHnVd\" data-processed=\"true\"><span aria-hidden=\"true\" data-processed=\"true\">\u00a0<\/span><\/span><\/span><\/p>\r\n<p><strong>Valuable insights Into Marketing and Customer Interaction<\/strong><\/p>\r\n<p>Understanding how customers and visitors find and interact with your business provides very useful insights into planning and executing a marketing strategy. Google My Business provides these valuable insights that shape your business marketing and growth strategy.<\/p>\r\n\r\n\r\n\r\n<p><strong>More from our blog:<\/strong><\/p>\r\n\r\n\r\n\r\n<p><a title=\"\" href=\"https:\/\/www.todhost.com\/blog\/best-seo-practices-to-drive-website-traffic\/\">SEO Best Practices That Will Drive Traffic To Your Website<\/a><\/p>\r\n\r\n\r\n\r\n<p><a title=\"\" href=\"https:\/\/www.todhost.com\/blog\/how-to-secure-a-website-with-the-htaccess-file\/\">How to secure your website from attacks using the .htaccess file<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>How to Use Google My Business Optimally<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Nowadays, an optimized Google My Business profile and listing becomes more and more important for businesses as it allows you to <a href=\"https:\/\/www.todhost.com\/blog\/enhance-your-search-engine-performance-in-simple-steps\/\" target=\"_blank\" rel=\"noopener\">increase your business exposure and search traffic<\/a>. In this way, businesses can appear on queries that match their products\/services in local search results.<\/p>\r\n\r\n\r\n\r\n<p>Below you will find some tips to help you add value to your business listing.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>1. Make sure your contact details are correct<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Follow the Location Verification process It is very important to provide your physical address, your phone number, your website URL and your accurate business hours.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>2. Add your Complete Business Info<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>In the \u201cAbout\u201d menu of your Google+ Page, you can add a tagline and an introduction with links and chosen keywords to your business which will become your meta-description. Try to make your \u201cstory\u201d as compelling as possible to encourage CTR with features as sub headers, bullet points and short paragraphs. Don\u2019t forget to keep it updated.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>3. Emphasize on the category<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Categorize your business listing so as to make it easier for your customers to find you on the network, but also make your business stand out from the other pages of similar interests.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>4. Perform regular updates on your content<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Once a week you need to update your Google+ page with posts so as to help Google index your content faster. An easy way to do that is to also share the content that you publish on your other social media pages to your Google+ page but if you have time it would be even better to create unique content in Google+ and more oriented to Google+ communities.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>5. Add photos and videos to empower your message<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Add photos to your Google+ page so as to show people your products\/services and how your business looks like. These are the photos you can upload: A Profile Photo, A Logo Photo and a Cover Photo. Google+ also gives you the chance to add animated GIFs.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>6. Optimize Your Posts<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>The first 45-50 characters of your Google+ posts should contain keywords as they become that post\u2019 page titles in Google\u2019s search results. Post regularly, include famous hashtags and try to accompany your posts with photos, industry news, events in town, employee or sales announcements or posts that answer questions that customers have set. Also don\u2019t hesitate to add videos with keywords.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>7. Claim Your Page\u2019s Custom URL<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>If you have set up your Google+ page for over than 30 days and you\u2019ve got a profile photo and more than 10 followers, you can claim a custom URL that matches your brand. This custom URL will be much easier discovered and shared.<br \/><br \/><strong>8. Build Your Page\u2019s \u2018Link\u2019 Section<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Every Google+ page gives you the opportunity to add links essential to your business in the \u2018Links\u2019 section. You could add a link to your website, your blog, your social media pages or any page you want to drive traffic to and from.<br \/><br \/><strong>9. Link Your Website to Your Google+ Page<\/strong><\/p>\r\n\r\n\r\n\r\n<p>You will have to verify your website in the Search Console. Then, link your Google+ page to your website via Google+ Settings and allow your Google+ page to appear in the right side of search results and provide an inbound link to your website. Add also a Google+ badge on your Website to show people that you also have a social presence there. Finally, don\u2019t forget to also implement rel publisher to link google+ page with the website (a webmaster is required) and select the feature in the page \u201clink my website\u201d. Format of the request for rel publisher:<br \/><br \/>Add in every page inside the head of the website<br \/><br \/>&lt;link href=\u201d g+ page URL\u201d rel=\u201dpublisher\u201d\/&gt;<br \/><br \/><strong>10. Engage with others<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Start adding people relevant to your business to your circles and then the majority of them will add you as well. Adding people to your circles, following and interacting with others in your industry will give your business page more exposure and trigger the sharing of your posts. Also do not neglect to join Google Plus communities (they are like Facebook Groups, Online Forums etc.) related to your location and interests. Make comments; participate in relevant discussions and hangouts.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>11. Measure your actions<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Now that you have had your Google+ listing and business page set up and optimized, you need to track your Google+ success. Check your Google My Business Insights and Google Analytics for traffic from your Google+ Page, behavior data and control if any of your posts resulted in conversions.<\/p>\r\n\r\n\r\n\r\n<p><strong>More from our blog:<\/strong><\/p>\r\n\r\n\r\n\r\n<p><a title=\"\" href=\"https:\/\/www.todhost.com\/blog\/how-a-plugin-installation-can-crash-a-wordpress-website\/\" target=\"_blank\" rel=\"noopener\">How A Plugin Installation Can Crash Your WordPress Website<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Key Aspects to Pay Attention to<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>To be able to optimally use your Google My Business page to the full benefit of your business, remember to implement the following as you optimize your page:.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Use Keywords<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Filling out the keywords and category section of your profile may be the most important step. Write a product description or a description of your business that\u2019s appealing and describes what you do. However, don\u2019t overdo it on the keywords, as that could actually cause your ranking to decrease.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Utilize Images and Videos<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>A business that is listed on Google My Business is allowed to add up to 10 images and five videos at no charge. Again, this is free advertising, so make the most of it! Include pictures of the outside of your establishment so visitors know exactly what they\u2019re looking for when trying to find you.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Create a Google My Business Page for Every Location<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>If your business has multiple locations, creating one overall Google My Business listing isn\u2019t going to do the job. Have a different listing for each location with its specific address and phone number. If your business serves multiple cities, create a single page and list those multiple cities in your description.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Encourage Customer Reviews<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>If you have satisfied customers, ask them to share their experiences and rate your services on Google My Business. It seems simple, but a better rating truly will attract more customers in a big way. Make sure you have genuine reviews, though. If you have reviews that Google thinks aren\u2019t authentic, or it appears that you\u2019re simply soliciting reviews for a higher rating, your listing could actually be pushed down.<br \/><br \/>Did we miss out any useful tip, you can let us know about it. also feel free to make your contributions in the comment box.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Easy Ways to Get Product Reviews<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>We have suggested some easy ways to get product reviews and we will quote the recommendations we made in an earlier post on where we discussed <strong><a href=\"https:\/\/www.todhost.com\/blog\/3-important-seo-considerations-good-for-e-commerce-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 Important SEO Considerations Good for E-Commerce Websites<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n<p>Generally speaking, product reviews help your store in a few\u00a0 but significant ways.<\/p>\r\n\r\n\r\n\r\n<p>Shoppers have become very interested in reviews and will likely never purchase a product without knowing how it\u2019s going to work for them. Product reviews are a reliable way to get the views of real users of the product and this is useful to determine and assess their experiences with the products. Users read the good, the not-so-good, and the downright ugly to make the all-important decision:<\/p>\r\n\r\n\r\n\r\n<p>The immediate benefit of reviews is that they can make your future customers feel that much more confident about a purchase. The more reviews you have, the more convinced a shopper will be that they\u2019re making the right decision.<\/p>\r\n\r\n\r\n\r\n<p>Reviews can help increase a store\u2019s online presence, too. Since customer feedback appears on each product\u2019s page, reviews can help pages be found on search engines via unique keywords.<\/p>\r\n\r\n\r\n\r\n<p>Additionally, if customers share products they\u2019ve reviewed across their social networks, it\u2019s more exposure for those products and for your brand.<\/p>\r\n\r\n\r\n\r\n<p>Reviews can also help even the producer or developer better understand their own products. You can spend hours using a product, but chances are customers will notice things you never would. That means your customers can give you great feedback, ideas for improvements, or even incredible marketing ideas!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>How Then Can You Get More Reviews for Your Product<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Here is a quick guide, some useful tips that can promote reviews for your product:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Request Reviews From customers directly<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>You can make a subtle request from customers for a review. It is a good way to get customer reviews and had been very successful. Ask the customers who have made a purchase from you for a review about a week after their order would have arrived (or later, if your customers aren\u2019t likely to use your products right away).<\/p>\r\n<p>Apart from asking reviews from registered customers, you can ask reviews from visitors, especially after a positive experience like a positive vote. Customers who vote, for example, liking a post, are more likely to make a positive review as well. So, providing an option for a review to visitors at every opportunity could grow your reviews and provide much insights into how users and customers perceive your offering.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Make the review process Easy<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Don\u2019t send customers to a review forms riddled with unnecessary fields. You need a name, an email address (for contact or verifications purposes only), a rating, and the review.<\/p>\r\n\r\n\r\n\r\n<p>If you think it\u2019s necessary, you may also ask customers to write a title (or headline), and to provide a broad location (such as a city and\/or state). If you want customers to be able to include images or video, use an upload function that you\u2019ve tested on all devices.<\/p>\r\n<p><span class=\"T286Pc\" data-sfc-cp=\"\" data-processed=\"true\">Another very fine and beneficial way to make reviews easy is to automate the process such as sending automated emails or SMS messages and thanking customers and asking them for feedback with a direct link to your review page.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Offer an incentive to Reviewers<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Customers could be given a bonus, a discount or some incentive that provide some extra benefits for free just to get them write a review. Incentives are a great way to get people excited to quickly write a review and benefit from an existing offer. This can range from tacking rewards for reviews onto an existing rewards program, or creating new incentives for reviewers.<\/p>\r\n<h3><span class=\"T286Pc\" data-sfc-cp=\"\" data-processed=\"true\"><strong class=\"Yjhzub\" data-processed=\"true\">Train Employees to Seek Reviews<\/strong><\/span><\/h3>\r\n<p><span class=\"T286Pc\" data-sfc-cp=\"\" data-processed=\"true\">Every opportunity to get reviews should be utilized. One great opportunity is to train your staff, especially your sales force, to ask for reviews in person when they receive compliments.<\/span><\/p>\r\n<p><span class=\"T286Pc\" data-sfc-cp=\"\" data-processed=\"true\"><strong class=\"Yjhzub\" data-processed=\"true\">Respond to All Reviews<\/strong><\/span><\/p>\r\n<p><span class=\"T286Pc\" data-sfc-cp=\"\" data-processed=\"true\">Responding to reviews can trigger new reviews. It shows you value customer feedback, which encourages others to leave their own reviews especially when they expect a clarification or some other form of feedback..<\/span><\/p>\r\n<h2>Final Words<\/h2>\r\n<p>In a world where Search Engine Optimization has become more competitive as more businesses launch competing websites and existing business increase there growth rates with more content, Google My<\/p>\r\n<p>Business offer businesses an opportunity to boost their online presence, improve their SEO and growth potentials. Google My Business is free and a robust platform offering an opportunity to provide critical information about your business including its address, videos, product offerings as well as prices, opening hours and several other critical information relevant to searchers and customers.<\/p>\r\n<p>Google My Business is free and takes just few minutes to complete the the form filling and to provide all the required information. Its use and potentials are enormous and it is recommended that every business should take advantage of the platform.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The success of every online business depends on the marketing  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":59,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-58","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-seo"],"_links":{"self":[{"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/posts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":2,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/posts\/58\/revisions"}],"predecessor-version":[{"id":3203,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/posts\/58\/revisions\/3203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/categories?post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.todhost.com\/blog\/wp-json\/wp\/v2\/tags?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}