17 Best Tools to Get Your Content Its Largest Audience
Getting your well crafted content to be seen on the web is very important for every website project. Having your content not viewed and read by web users do actually make them useless. It is therefore important that when you’re creating useful, actionable, epic content, you should get as much people as possible to see it. So, how do you get your hard work and effort seen by the largest audience you are targeting?
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We’ve considered that question often. There are certain strategies you can put into place for spreading your content far and wide, and there are a good number of tools that can help these strategies run successfully.
Here are the tools we recommend to achieve the best views for your content:
The 3 Types of Content Distribution Channels
Before we dive into the tools, let’s start with an overview of content distribution. Essentially, when you distribute your content, you do so in three basic channels.
Owned media includes the channels that belong to you, where you control the content. This can be your blog, website, email newsletter, and social media profiles.
Earned media involves others sharing your content. This can take the form of social media shares, guest posts, media coverage, and product reviews.
Paid media is the exposure you pay for, be it pay-per-click ads, display ads, social ads, or otherwise.
You can see that these channels provide a bit of overlap with one another as content distribution can touch on many different channels for the same piece of content.
With this framework in mind, let’s look at some tools that help accomplish content distribution in each of the three major distribution channels: owned, earned, and paid.
The 17 Best Tools for Content Distribution
Buffer is one of the simplest ways to share your content to your social media channels on Twitter, Facebook and LinkedIn. You can schedule your posts to publish at ideal times (or let Buffer decide when is best), and you can reshare older content by re-buffering straight from the app dashboard.
Buffer enables content distribution in one of two ways: post creation and post curation.
Post creation. Users can create a series of posts at one time and choose which social network profiles to send them. Buffer will then spread distribution throughout the day or week at pre-determined intervals. In addition, Buffer shortens and tracks links in the posts for analytics, such as the number of people who clicked on a particular link.
After registering with the site, users must first connect their social profiles. Currently, Buffer supports the following social networks.
Facebook Profiles, Pages and Groups
LinkedIn Profiles and Company Pages
Users then set up scheduling options for each network by clicking the “Schedule” tab in the main navigation. In the example that follows, I created four different posting times for my Twitter account.
To add a post to the queue, users click the Content tab and type or paste in post content. They then click the avatars associated with their social profiles to choose where to distribute the material. Scheduled content appears under the Buffer tab for each profile.
Similar to dlvr.it, the premium version of Buffer offers the option of connecting RSS feeds. When the platform finds new content in the feed, it automatically pulls it into the queue for distribution.
Post curation. A second way to use Buffer is by installing one of its browser extensions, which are available for Chrome, Safari, and Firefox. When users come across a piece of content they wish to share, they click the Buffer icon in the extension menu and add that content to the queue. Users can share content directly from Facebook and Twitter with the extension, as well.
Buffer also comes with a content recommendation engine where it identifies information based on various topics. This is a new feature still under development but is useful when users run out of content to share.
Pricing. Buffer offers a free version that gives users access to one social profile per network. A premium version is available for $10 per month, which increases the number of social profiles to 12 and enables two people to use the platform.
A new tool for reposting content from your archives, Edgar helps with evergreen promotion by linking to your social channels and sharing old content at a regular drip.
Edgar takes your social media stress and turns it into social media success with features designed to remove the time-intensive parts of managing the content on all of your networks. Edgar automates content for your Facebook, Twitter, Instagram, and LinkedIn accounts.
A complete, beautiful email signature that can contain the typical contact information plus a host of other social media, RSS, and content distribution tidbits. You can show your latest tweet or hook up your RSS feed to show your latest blogpost.
- WiseStamp helps you maintain one or more email signatures.
- Using one of many templates, you can create signatures just to your liking with the rich web-based editor.
- WiseStamp has fields for all your contact details, including company and job title, phone number, website and WhatsApp, for instance.
- You can add a photo or company logo as well, and buttons connect to social media.
- ”Apps” let you add further items such as banners, sales messages (from your online shop) or quotes.
- Possibly most interesting are dynamic items that insert the latest tweet, Etsy store items, Facebook status updates, eBay items or photos from Instagram, for example.
- You can also add custom HTML code to your WiseStamp signature
Create an email newsletter full of amazing links (including the content of yours you want to distribute). Goodbits lets you drag-and-drop content from a queue made up of any RSS feed you connect as well as any articles you add via the bookmarklet or browser extension. You can then customize, edit, and send to your contacts, including your MailChimp list and segments.
Using the Goodbits Chrome Extension, you can easily add content that you come across while browsing to your upcoming newsletter. Not only does it allow you to add content easily, but it also allows you to customize what comes across in your email to customers. Want to change the image associated with an article? How about the description? No problem; Goodbits makes it super easy.
Along with this awesome integration with Campaign Monitor, Goodbits also syncs directly with Twitter and Facebook via Buffer, and even your blog directly to make sure that nothing you shared gets missed. Once you’ve got some content to include, use Goodbit’s super-intuitive drag-and-drop interface to organize the articles in a way that makes sense to you and appeals to your audience. Your newsletter is entirely customizable, so you can make sure that it matches your brand.
Goodbits offers a free plan for up to 200 subscribers, and has paid plans starting at $25 per month if you have a bit higher usage.
Speaking of email newsletters, MailChimp is one of the biggest and best (and free) ways to send email to your list of contacts. You can set up automated campaigns that deliver each new post that you write, or you can create campaigns from scratch. MailChimp offers free accounts for those with fewer than 2,000 contacts in their list.
With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers in the world. While there are alternatives, this tool remains one of the best, for many reasons:
- History dating back to 2001, well before most companies began using email marketing.
- Self-service support options, ensuring that you can quickly find answers to all of your questions.
- Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month.
When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early on, using the tool for free as you get your feet wet with email marketing.
More than 7 million people run MailChimp on daily basis, which proves it is good. Manage your subscriptions with it, send emails, collect data, design various templates. You can even create automatic responses to always stay in touch with the audience.
To bond with the audience even stronger, add comment and contact buttons to your website or blog. This plugin has a simple installation form. All you need is an API key to connect the app to your platform.
- Version: 4.2.4
- Last updated: 1 week ago
- Active installations: 1+ million
- Requires WordPress Version: 4.1
- Tested up to : 4.9.7
The suite of tools offered by the SumoMe WordPress plugin helps considerably with owned media and earned media. For owned media, SumoMe offers list building tools that include a subscription scroll box, a signup bar, list popup, and incentives/giveaways widget.
In terms of earned media, SumoMe makes it easy for others to share images on your blogposts as well as the posts themselves.Earned media.
SumoMe offers a plethora of tools to help you grow your email list. There are 100’s of ways to ask your website visitors for their email address in return for your irresistible offer. Examples include, pop ups on the top of the page, the side of the page, pop-ups that slide in, pop-ups that wave at you etc. Once SumoMe is installed you will be able to test all of these different options and see which one works best for growing your list.
HOW DOES IT WORK?
Like everything in the WordPress world, it’s simple. You install SumoMe through your Plugin’s menu in your WordPress Dashboard and start playing around with all of the options that the SumoMe plugin will give you. Having a pop-up display at the top vs. the side or both is as simple as clicking an “activate” link.
This is also a WordPress plugin that is set up such that viewers can access full content only after they have shared it on Twitter, LinkedIn or Facebook. For otherwise engaged audiences, you can use OnePress on select posts. It is an easy-to-install plugin that is very affordable – just $24 – even for startups.
This WordPress plugin allows you to lock a portion of your content behind a social share button so that the content can only be accessed once a user shares to Twitter, Facebook, or Google+.
HARO lets you connect with journalists looking for a source. If you’ve got an expertise or experience in a certain area, you can sign up at HARO and a reporter could get in touch!
9. PR Newswire
Got something newsworthy to share? Consider going the press route. PR Newswire can help with distribution of news, announcements, and events to a variety of sources. If you sign up, a rep from PR Newswire will get in touch directly to authorize your account and help with any press release promotion you need.
Build a list about anything—resources for your niche, articles you love, helpful tools, recommended books, etc. Grab links from around the web (including yours), and publish and share—and even embed—your list so that others can see.
Buzzstream provides a host of services that assist with link building. You can find influencers in your niche who may want to share your content, and you can organize outreach efforts all the way from list building to measuring responses.
Outreach to fellow bloggers and influencers may require a bit of followup. With Boomerang, you can schedule your emails and automate follow-ups.
Writers, authors, and journalists can create a portfolio at Contently, which can then be viewed and shared by just about anyone—readers, social media users, and even potential employers. The Contently platform helps connect content producers with those in need of content, and the service acts as a great way to distribute your own writing in one consistent place.
Collect content from across the web—blogposts, tweets, and more—and place it into a Storify page. We use Storify for recaps of our Bufferchats on Twitter. The service integrates all types of media from videos to articles and everything in between.
Have you ever come across a series of links at the end of an article? Would it be cool to see your content there? You can sign up for this kind of service at Outbrain, which feeds related/interesting content to pages all over the Internet.
Similar services include Disqus, Taboola, Skyword, and SimpleReach. Contently did a great breakdown of the pros and cons (and costs) of these paid channels, and Powered By Search has a list of great options, too.
In a similar way to Facebook ads, you can pay to have your page’s posts seen by more users on the network. You can boost any post from your page and target the boost to reach a particular demographic of location, age, gender, or interest.
17. Promoted tweets
Like Facebook sponsored posts, you can get more views on your tweets by paying to promote a tweet to a larger audience. This occurs through the Twitter ads dashboard where you can compose an original tweet to promote or grab one from your stream that you’d like more people to see.
What a content distribution strategy looks like in practice
The next step is to synthesize all these tools and ideas into a single strategy. For many of us, the two free channels for content distribution—owned and earned—make for a huge number of possibilities on their own for getting our content seen and heard. Clement Vouillon put together a neat graphic that shows what this two-pronged approach could look like.
In a post at KISSmetrics, Shannon Byrne shared the owned and earned content distribution strategies for Mention. Here’s what their list looks like:
Do some of these sites and channels look familiar to you and your strategy?
For our Buffer content, we distribute along many of the same channels mentioned in the KISSmetrics blogpost (and we’re inspired to try several new channels that were mentioned, too!).
Among the channels we often hit when we have new content or announcements:
- Email newsletter
- RSS email
- Facebook page
- Google+ page
- Google+ community
- Content suggestions in the Buffer app
- Syndication on Fast Company, The Next Web, Entrepreneur, and others
- Press outreach
- Hacker News
- Product Hunt
Which channels do you include in your content distribution strategy?
It’d feel great to get your content in front of as many people as possible, and there is certainly no shortage of tools, channels, and strategies to help make this possible. If you’re interested in paying for distribution, many sites and services can place your content in visible spots. And if you’d rather not pay for any extra distribution, there are plenty of owned and earned channels to try.