A Detailed Guide on How to Monetize Your YouTube Account
Current statistics show that over a billion people use YouTube. That puts YouTube as a very valuable channel accounting for about one-third of the world's internet users. This is why YouTube remains and will continue to be a big opportunity for business, not just for Google, the owners of YouTube but for every other user of the website. We also use YouTube and you could also be one of the users of YouTube. Do you remember the adverts you view on YouTube videos. Google places those adverts and so make lots of money from the video ads. YouTube pays out huge amounts yearly to video content creators. Over $2 billion has been paid out by YouTube to content creators and rights holders. You can also join the ranks of those enjoying these benefits offered by YouTube. This article will take you through how you can be part of those making money from YouTube.
Do You Qualify to Make Money on YouTube?
We have noted above that YouTube will pay you if you are a content creator. But this is not really an easy task and many of those who make money from YouTube do not make enough for them to think of putting in all their time and efforts and to consider it a major and reliable source of livelihood.
YouTube has actually placed some conditions for you to earn from your videos. YouTube have placed some conditions and reuires that for you to earn on your videos, your videos have to attract a lot of viewers that are engaging with the ads. That means viewers have to actually watch a reasonable portion of the ad before clicking that “skip” button that will usually be placed on the video or for them to click on the link that shows up at the bottom of the screen during the ad.
Very popular videos do generate a lot of income but that is again not so easy because YouTube hosts hundreds of millions of videos and with that level of competition, gaining popularity to attract earnings is not an easy task, moreover you must produce high quality video to gain the traction that can generate income.
YouTube terms and conditions has not made it easy. In early 2018, YouTube made changes to its Partner Program. For you to be eligible for monetization, accounts must have accrued 4,000 hours of watch time in the past year and reached 1,000 subscribers. Notwithstanding, quality videos and those who make news still can move ahead to focus on monetization. Once you reach the threshold, you can start making money from YouTube. Follow the steps to begin making money from your videos.
Recommended Steps to YouTube Monetization
Now, let us get down to the steps you need to take and get started with earning from your YouTube videos.
- Step 1: Set up your YouTube channel.
This is quite simple to do. You will simply need to setup a Google account. Once you create your Gmail or Google account or if you already have a Google account, as most people do, then use that to login to YouTube. If you don’t yet have a Google account, you can create one and then go ahead and log in to YouTube.
Once you’re logged in, click the Upload button in the top right of the screen and you’ll receive a prompt to create a channel.
Next, click the “Create Channel” and you’re done. Now, you can start uploading videos to your channel.
- Step 2: Create a video plan.
Just putting up videos on YouTube is not enough. You need to take some crucial decisions regarding the kind of videos to upload, you also need to decide on how often to upload videos and related issues that should help you gain subscribers and achieve your goals If you really want to gain subscribers and encourage engagement, then your goal should be to build a following of people that like your videos enough to subscribe to your channel and return again and again. That again underscores the need for quality videos. If your videos are not good enough to address people's concerns or solve problems or report accurately, you will likely not be getting the needed repeated visits that can build traffic to your channel and help you to succeed.
In putting your video plan together, you need to take the following into consideration:
- Make sure you understand the audience you want to reach.
- Brainstorm a list of topics for videos that will appeal to that audience.
- Create a schedule for your videos. You are more likely to gain and attract followers if you upload consistently at regular intervals.
To succeed, you need to do something better than what other people are doing or at least, be at par with their quality. At this point, it will be good practice to spend some time learning about the videos that are gaining high viewership and particularly within your space. You should also take cognizance of the comments people are making on the videos. That understanding should help you create attractive content for your YouTube channel. You don’t want to do the same thing that other content creators are doing, but you can gain some insights into what works best and apply them to your own videos.
Planning how to approach content creation for your YouTube channel does not have to be cast on stone. You must be realistic, analyze the competition and take a decision on what can work for you. You will also need to review your plans from time to time to decide if it is working for you or not, alter some elements if need be and monitor the performance.
- Step 3: Enable Monetization on Your YouTube Account
To enable monetization on your YouTube account, click on the Account icon in the top right corner of the screen and then click on the Creator Studio button that appears. That should be easy to locate. From the left menu on the screen, click on Channel, then choose Status and Features in the submenu that opens up under it.
You should now see the option to enable monetization. (Note: You may have to provide Google with your country before the enable button shows up, simply follow the instructions the screen provides to do so).
- Step 4: You Need to Sign up for Google AdSense
Once you have enabled monetization, You will need to click the Monetization option in the menu which will take you to a page where you can start the process of setting up your Google AdSense account, or connecting an adsense account you already have to your channel.
Select “Next” and follow the instructions to create your account. That's pretty easy.
You may also want to read about How to Make Money With Google Adsense
- Step 5: Start loading Your Videos.
Now you have an active YouTube account with monetization enabled. You now need to start setting up your videos on YouTube. Create the quality of videos you decided on in your earlier plan and start uploading them to your YouTube channel.
We have already established that your videos have to be very good to attract good viewership, they have to appeal to a large audience for you to make any money, so spend some real time working to make sure your videos are especially educational, entertaining, your video should be unique so that they’ll gain attention among the large number of videos on YouTube competing for space..
- Step 6: Promote your videos.
Promotion is key and there are several ways to get this done. One of such good ways is to use your videos in your content. We will further dwell on how to promote your videos in the following section. Do not take promotion for granted. Even if your videos are awesome, people won’t automatically know they are such great videos except you promote them. Research the best practices for optimizing your YouTube videos for search so it’s easier for people to find you that way.
Share your videos on social media. Talk them up to friends and family members that may be interested. If people love them, eventually you’ll reach a tipping point where your subscribers start to do some of the promotion for you. In the meantime, you need to put some real effort into getting your videos in front of people.
- Step 7: Keep an eye on your analytics.
You need to monitor the performance of your videos so that if need be, you can review your strategy for better performance. The way to do this ordinarily is to monitor your analytics. At first, your analytics won’t tell you all that much. As you get more and more viewers though, you’ll be able to use your YouTube Analytics to figure out which types of videos or topics get the best results in terms of views and engagement. That should guide your efforts and the amount of time producing videos for specific audience or topics. You’ll also be able to figure out a little bit about who your audience is and how they’re finding their way to your videos so you can refine your promotion efforts based on what’s working.
Your analytic results should be used to continually improve your video plan. The better your videos perform, the more you’ll be able to make money in the long run. Now let us return to the very key and important factor of how to promote your YouTube videos.
Promoting Your YouTube Videos
Before you commence your video promotion, you must bear in mind the key objectives you intend to achieve. You also must plan your promotion and decide on your target audience, the channels to use for the promotion, the costs of each channel, your budget and how it can support your objectives, and do not forget that you have to be able to evaluate our promotional efforts in relation to how much it has helped achieve your desires.
But before you commence your promotion, here are some quick guide to what you should do to prepare your video for success
- 1. Give Your Video a Good Title
Take your video title seriously. It is likely to be the first thing viewers will see and that is also what will most likely win their attention. So, the title of your video deserve much attention.
It’s a good idea to do proper keyword research to find what people are searching for and then crafting a great title around that. Here are some tips for writing great video titles
- Keep them short, simple and straight to the point.
- Add the current year if you can (Ex: Best guide for 2017).
- Make sure it grabs attention.
- Possibly include keywords in the beginning of the title.
- Use “Power Words” (for example, words like Best, detailed and definitive).
- Use emotional triggers words that are really persuasive.
- Capitalize your headline title.
- 2. Use Video Tags
This is one area you may not be taking seriously and it is a big mistake to underestimate the power of video tags. YouTube video tags do not work like tags in blog posts and keep in mind that tags are an important ranking factor for YouTube videos. Do not take them lightly.
Here are some rules that should guide your use of YouTube video tags:
- Use a unique branded tag so that your videos are shown in related videos. You can use your brand name in all videos.
- Use your main keywords as the video tag.
- Use a variation of your keyword as a tag. In this regard, you can take advantage of the YouTube auto-suggest feature.
- Find the tags used by high ranking videos & use those in your video.
- 3. Use A Custom Thumbnail
This is possible with verified YouTube accounts. With a verified account, you can take advantage of the custom thumbnail feature. This will help you stand out in the related video and suggested video section.
These suggestions can guide you on thumbnails:
- Have a resolution of 1280 x 720 (with a minimum width of 640 pixels).
- Upload in either .JPG, .GIF, .BMP, or .PNG.
- Keep it under 2MB.
- Try to use a 16:9 aspect ratio as it’s the most used in YouTube players and previews.
- 4. Focus On Branding
Branding is very important especially if you focus on rolling out quality videos. Here are some quick guide to help you achieve with branding:
- Do a YouTube intro: A 3-5 second clip that runs at the beginning to showcase your brand.
- Do a YouTube outro: This should run at the end just to make your brand stand out, it could also be used to show related videos for your channel or asking users to like & subscribe to video channel.
Strategies to Promote Your YouTube Videos
- 1. Share Your Videos On Social Media Channels
It will be absurd not to have social media channels with which you can share your videos. You should take advantage of the social media channels to share your videos. Using the social media gives you the opportunity to create a community outside of YouTube & direct traffic from other popular social media/social networking channels.
Here are some of the social media channels you will find very useful for this purpose:
- 2. Start A Blog For Your YouTube Channel
If you already have a blog, then imputing your videos where relevant is a good way to promote your content and get them noticed. If you do not have a blog already, then you should consider creating one. These days, creating blog is very much easier.
- 3. Use Your Email List.
Those who have subscribed to your blog or validly on your email list should be the starting point for the promotion of your videos. Once you put up a new video on YouTube, your email