Best Google Analytic Plugin for WordPress
Analytic tools help you understand your website, how well it is performing on the key metrics and gives you a good guide on how your visitors are relating with your website. Audience understanding is imperative to make the best of your website. If you want to make your blog better, learning more about your audience is imperative.
You can figure out what content they like the most, where your traffic is coming from, and whether your blog is growing in the right direction..With Google analytic, you can determine the amount of traffic you have received in a particular week compared to the previous week and compare your website bounce rates relative to a previous period. All of these give your a good idea of how visitors are relating with your website and how certain posts are performing.
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For instance, the bonce rate statistics can help you determine posts that your users love just as the page views also give you an idea of post they read more.. Analytics help you improve user friendliness and thereby enhance your website performance and ranking with Google.
How to Enable Google Analytic Property for Your Website
To create a Google Analytics account:
- Click here to go to Google Analytics. Note: If you have a Google account, and are not signed in, click Sign in. If you do not have a Google account, click Create an account.
- Once you have signed in to your Google account, click Access Google Analytics.
- Click Sign up.
- Fill in your Account Name, Website Name, Website URL, and select an Industry Category and Reporting Time Zone.
- Under Data Sharing Options, check the boxes next to the options that you want.
- Click Get Tracking ID.
- From the Google Analytics Terms of Service Agreement that opens, click I Accept.
- Add the Tracking ID to your website.
Here are some of the basic features of Google Analytics
1. Goal Setting and Achievement - Whatever could be your business, Google analytics help you measure your success relative to the goals you have set for yourself and your business. Once you have your business goals setup in Analytics, you are able to unleash vast resources available in Google analytics to measure your success and to check what’s working and what’s not in your marketing efforts.
2. Comparing Date Ranges – Google analytics data allows you to compare how your site is doing relative to a different point in time.
3. Geographic Data – Google analytics data allows you to view how your site is performing in a variety of metrics by city or country.
4. Conversion Data for your business - If you setup conversion goals, you can also see how well your site is converting in different locales.
5. Visualization – Google analytics help you understand what your users love on your website. This help you address areas that are affecting performance and leading to high bounce rates.
6. Navigation Clues – This report shows how users maneuver through your site, where the go after accessing the landing page or the homepage, or how most of them get to your contact page. If people are not following your desired navigation, it means you probably need to re-arrange some things on your page to entice users click the right spots.
7. Site Overlay – This feature opens up your site and using data from Analytics, allows you to mouse over your links and see how much they are being clicked on and whether they ultimately lead to goal conversion.
8. Email Reports – If you are inrerested in email marketing reports, this feature allows you receive your website performance reports. With this, you do not need to login and track things down in your analytics program.
9. Monitor Bounces – The bounce rate tells you how many people come to your site and leave without going any further. Analytics will let you view your bounce rate over time, and see how it varies from page to page.
10. Keyword Sources – A key area of marketing success that also help spring you up to greater success is knowing how customers find you. Google Analytics provides that clue and tells you what search keywords people are using to find your site.
11. Referring Sites – Google analytics allows you to see the rate of traffic and the conversion rate from sites that are sending you traffic
12. Browser Capabilities – The Google analytic’s Browser Capabilities feature let’s you see what browsers people use to view your site, and let’s you see how well users of different browsers convert against your goals.
13. Connection Speeds Stats – The connection speed data helps you determine your page speed load time and this can be useful for you to determine and prioritize your site’s design for speed improvement.
14. Languages – This feature is useful for multi--language sites. This report will tell you the preferred language (as determined by computer settings) of your visitors.
15. Exclude Internal Traffic – You can use Google analytics to eclude traffic from your company staff. This is relevant if you and your employees spend more time on your site
16. Search Engine Traffic – This is a very useful metric. It tells you which search engines are sending the most traffic and how well its converting. This can help you optimize your advertising and SEO efforts.
17. Top Content – This is a great feature that can be optimized for conversion and bounce rate reduction. This feature in Google Analytics will tell you how many times a page has been viewed how much time the average visitor stays there, and how many people leave your site after visiting..
18. Top Exit Pages – This feature will tell you your trouble spots and guide you on where you need to improve.
Google Analytics is a powerful piece of software when used properly, and comes for the affordable price of $0. The goal for Google is of course to increase AdWords spending; a goal many of today’s enhancements will help them achieve.
Using Google Analytics in WordPress
On a WordPress website, you can get all that data with analytics tool like Google Analytics.and also find the specific data and reports that actually provide useful information.
In this post, we will look at some of the best Google Analytics plugins for WordPress. Most of these plugins will help you not only add the Google Analytics tracking code to WordPress, but also view important analytics reports right on your WordPress dashboard.
Being able to view your website report especially a report from Google right on your WordPress dashboard makes it easier to respond to unfavorable signals and correct any problems or work to improve on areas that show negative or weak signals.Having and using a analytic plugin enabled on your website make it simpler to get access to and use more advanced features right within your WordPress website and here are some of the best Google analytic plugin for WordPress we can recommend for your website:
MonsterInsights is well known analytic plugin and is actually one of the most popular Google Analytics plugins listed on the WordPress.org plugin directory.
It is popular because, in addition to helping you add the Google Analytics tracking code to your WordPress site, it also lets you view traffic reports inside your WordPress dashboard, as well as helping you take advantage of some deeper Google Analytics functionality.
With MonsterInsights, you get two easy ways to add the Google Analytics tracking code to your site:
- You can authenticate using your Google account just like you use a social login
- You can also manually paste your Google Analytics ID into your site
Going with the first method is typically the best way to go, we would say, because that’s what lets MonsterInsights display actual traffic reports inside your WordPress dashboard:
MonsterInsights also offers other functionality that lets you: achieve the following:
- Track outbound link clicks: This is great so that you can see what external content your visitors are most interested in.
- Create custom dimensions (Pro): This lets you track specific subgroups of users – like a separate analytics section for logged in users.
- eCommerce tracking (Pro): Helpful if you’re running any type of eCommerce store on WordPress.
- Form tracking (Pro): Lets you track how people interact with your forms.
MonsterInsights has a free version and a paid version. The free version is good and sufficient for most bloggers. But if you want custom dimensions, eCommerce tracking, or some other features, the Pro version will be better for you. You can get the paid version starting at $39.
This is another great analytic tracking plugin for your WordPress website. We can judge that the GA Google Analytics is more lightweight than MonsterInsights. With GA Google Analytics, rather than giving you in-dashboard reports and other advanced features, GA Google Analytics is more focused on making it really easy to add the Google Analytics tracking code to your WordPress site.
Here are the basic features of this plugin:
- First, it gives you a simple box where all you need to do is paste in your Google Analytics Property ID to enable tracking.
- It also allows you to enable additional some core Google Analytics features like:
- Universal Analytics
- Display Advertising
- Link Attribution
- IP Anonymization
One great feature of this plugin is the capacity to exclude Admin users from being tracked. This helps make sure that you don’t mess up the accuracy of your data by including your own actions. If you are not very concerned about viewing reports on the WordPress dashboard and simply want to be able to add tracking code to your WordPress website, then this plugin will be sufficient for you.
3. Analytics Counter
This plugin work in similar ways like MonsterInsights, Analytics Counter lets you add the Google Analytics tracking code to WordPress using two methods:
- Use a simple social sign-in procedure
- Manually pasting the tracking code
Once you add your Google Analytics account, you can start using the new Analytics Counter interface to view overall Google Analytics data for your site:
The plugin is very easy to use. The only thing to consider is that you can only view overall statistics for your site – you can’t drill-down into specific posts or pages.
Analytify is one the favorites of most developers. It is a free plugin that helps you add the Google Analytics tracking code and makes all of your analytics data accessible in WordPress at a level that goes beyond the capabilities of many of the other plugins.
One nice thing about the plugin is that it gives you a quick look at the most important metrics for your site, as well as how those metrics compare to past periods:
The plugin doesn’t just give you an overall dashboard statistics for your website. You can also see statistics for specific posts/pages when you go to the Posts or Pages menus in your WordPress dashboard. Analyfy also allows you to see more detailed information about a post or page in the Edit screen:
Other useful features of this plugin include:
- Easy-to-use social media stats
- eCommerce tracking (Premium)
- Front-end stat display (Premium)
Analytify is a good option if you want your Google Analytics data to be accessible pretty much anywhere on your WordPress dashboard.
Google Analytics Dashboard for WP, popularly known by the abbreviation GADWP, is another ver widely used analyytic plugin with WordPress. It is right up there with MonsterInsights for the title of “most popular Google Analytics plugin at WordPress.org”.
It has well over a million active installs. And the surprising thing about this plugin is that it’s 100% free – none of the features are locked behind a paid version.
Like many other plugins, Google Analytics Dashboard for WP makes it easy to add the Google Analytics tracking code to WordPress. It also gives you overall statistics for your entire site.
With this plugin, you can also click a button in the Posts or Pages list to bring up basic analytics for that specific post (see below)
Beyond this helpful report, Google Analytics Dashboard for WP (GADWP) also includes features that let you:
- Turn on outbound link tracking
- Exclude certain user roles from tracking
- Create custom dimensions
- Include Google Analytics in your AMP pages, if you’re using AMP
- Add the Google Tag Manager code
The Google Analytics Dashboard for WP (GADWP) interface isn’t as beautiful or user-friendly as MonsterInsights, but the plugin is 100% free, whereas MonsterInsights locks some of the more advanced features behind the Pro version.
6. Google Analytics WD
Google Analytics WD is another great plugin that functions on a principle similar to MonsterInsights and Google Analytics Dashboard for WP.. It has both a free and paid version.
In the free version of the plugin, it can help you:
- Add the Google Analytics tracking code to WordPress
- View overall reports for your site
- See specific page or post reports
- Configure various Google Analytics tracking code options
- Track outbound link clicks and/or downloads
If you upgrade to the premium version, starting at $30, you’ll also get access to:
- Custom dimensions
- eCommerce reports
- Option to exclude certain user roles from tracking
Feature-wise, there’s not a ton to differentiate it from MonsterInsights or Google Analytics Dashboard for WP – so your choice should mainly come down to how well you like the interface.
Which Google Analytics Plugin for WordPress Should Be Best For You?
If you just want the simplest way to add Google Analytics to WordPress and don’t really care about in-dashboard reports or advanced features, then we can recommend that you use Google Tag Manager or the simple GA Google Analytics plugin.
If you want those features, then you will have to consider MonsterInsights. Monsterinsights is loved by most bloggers because it’s the easiest plugin to use and has the best interface. Google Analytics Dashboard for WP is also a good option because it offers most features for free – it’s just not as beginner-friendly.
And finally, if you want to view stats for individual pieces of content, Analytify offers the most detailed in-dashboard reporting with respect to that.
You Don’t Necessarily Need A Google Analytics WordPress Plugin
Using a Google analytic plugin is good but not necessarily the only option you have to use and benefit from analyytics on your site. You actually do not need any of these plugins to use Google Analytics on your site. However, using any of these analytic plugins come with some benefits which include:
- Making the process simpler
- Letting you see reports on your WordPress dashboard (most of them)
- Giving you additional options for more advanced types of tracking, including helpful data like outbound link tracking
It is worthy to note that there are two easy ways to add Google Analytics to WordPress without a plugin.
First, you can always just paste the Google Analytics tracking code into your child theme’s header.php file or a plugin like Insert Headers and Footers.
Or, another way is to use Google Tag Manager to add the Google Analytics tracking code. The advantage of using Google Tag Manager is that you can also use it to manage all of the other scripts that you add to your site.
Which is Best?
The choice is yours but your decision will ultimately depend on which option fits your expectations is convenient and works well for you. Using the plugin can make you have access to all useful date from your WordPress dashboard especially if you update your website regularly and visit the admin area quite often. The downside will be that it increases the number of plugins you must keep an eye on especially when you upgrade your WordPress version.