Todhost Blog | Digital Marketing & SEO Page 1

02 Jan

An SEO-Guide to Website Redesigning

Website redesigning is something you are always persuaded and sometimes compelled to do especially when you operate in a highly competitive environment. You are always itching to do better, wanting more traffic , sales , conversion and revenue, striving to keep people longer on your website to improve your user experience metrics especially bounce rate, wanting to do more to get better ranking and never satisfied with current performance. Improving website performance is something you will always want to do and it is normal for ever goal oriented website owner and administrator to strive towards better performance . One way this performance is achieved is by improving your website design . As a service provider, we have been motivated by our goals to embark on [...]

16 Dec

How URL Redirection Affect Website Performance and SEO

Redirects are things there will always be need to do on a normal website especially when you understand their uses and how to properly handle them . You may want to redirect from http to https, redirect a domain from www to non www and vice versa, redirect to a temporary URL while your website is undergoing maintenance and so on. There are several reasons you may want to redirect and we should look at all that in this post. But before we go into the details, let us look at the basics. The Fundamentals of URL Redirect What is a URL Redirect? URL redirection which is also called URL forwarding is a technique used to make a web page available at a different URL. It simply means making a URL to load a different destination URL. How a URL [...]

21 Nov

What Does Google Search Essentials Mean For SEO

You should be familiar with Google’s Webmaster Guidelines. It used to be the most comprehensive documentation from Google which spelt out the dos and don’ts of Search Engine Optimization (SEO). It became outdated and Google has replaced it with Search Essentials , a new set of rules about what you need to do and what you need not do if you will perform well with SEO. They go much more in-depth with what they like and don’t approve of. Well, as we know with Google, it can sometimes just provide a broad view and not be too detailed or specific. Whatever be the case, every clue from Google provide some real advantage which should help your SEO efforts, after all, no one can better guide your SEO efforts than Google. Understanding SEO [...]

13 Nov

Key SEO Mistakes That Will Kill Your Ranking Gains

Search Engine Optimization (SEO) is a top priority for every website, especially when traffic generation , revenue generation and sustaining profitability levels is a major priority. SEO is a cheap and sustainable way to achieve your website goals to drive traffic, sales, revenue and sustain profitability for online businesses. With over one billion websites on the internet today, competition for top positions in the search ranking isn't so easy. It involves careful monitoring, analysis, evaluation and continuous improvement. While the Google search essentials provide some clear guide to what should be done, the exact factors and the weight they carry in the determination of how Google search algorithm rank websites remain a Google patent. [...]

29 Oct

10 Analytical Tools For Link Building

Links are a key website ranking factor . Search engines consider links as an endorsement and it reflects the value and quality of website content . But links are not just important, Google assesses the quality of the linkks. We shall be taking all these into consideration and give you a clear picture into what you should do in link building for Google to be happy with you. Importance of Link Building Link building helps your business growth in several ways. SEO practitioners are more interested in its impact on website ranking and there is no doubt about that. In fact, Google has acknowledged that quality links boost site ranking . So, if search engines, especially Google, take link building seriously and accord it some significant weight in its [...]

An SEO-Guide to Website Redesigning

How URL Redirection Affect Website Performance and SEO

What Does Google Search Essentials Mean For SEO

Key SEO Mistakes That Will Kill Your Ranking Gains

10 Analytical Tools For Link Building

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