Deliberate Link Building Can be Offensive to Google
In over a decade of research and writing on Search Eng ine Optimization (SEO) and Search Engine Marketing (SEM), we have observed with some certainty that the Google search engine algorithm seems to be offended with deliberate link building. In this post, we identify and discuss link building tactics which fall into this category and have the tendency to hurt your website ranking . What is Deliberate Link Building Deliberate link building (DLB) is any link building effort that is aggressive and solely designed to target link earning and not necessarily emanating from the value of the link to the page content and the website users. DLB could be internal linking or directed at inbound e xternal links . The focus of deliberate link building is [...]