10 Costly Search Engine Mistakes to Avoid

Gaining high ranks in serach engines is the best way to achieve success in internet marketing. High ranking guarantees more targeted traffic which result in sales and increased revenue . Good search engine ranking and traffic is like to a website, what the location of a physical store is to a retail business . The closer you are to the top of the search engine result pages , the more traffic you generate which results in increased sales and revenue just like you generate more traffic to your store when you are closer to a central location. But competing on the internet requires some skills and techniques to be implemented and many Search Engine Optimization (SEO) professionals are tempted to adopt some shortcut methods generally referred to as [...]

11 SEO Metrics That Matter Most For Google Ranking

SEO is a broad term, an acronym for Search Engine Optimization and describes the tweaks we make to out websites to increase its chances of ranking in the Search Engines , basically the Google search engine because of the share of the market controlled by Google. But after you make the adjustments and continue to build on your SEO through content development , link building and other activities, how do you know that your efforts are yielding the right results? The natural answer will be that you watch to see how your efforts push your ranking upwards . But the best way is to monitor the SEO metrics overtime to determine where you are doing well and the areas you need to work to improve . In this post, we discuss 11 SEO metrics you should monitor [...]

10 Most Important Google SEO Ranking Factors

The requirements for proper website optimization keep changing and there are no hard rules. Google roles out updates daily and major updates to its algorithm are released once in a while.  Being able to rank in top positions therefore require that you keep up with the changes and monitor the rules to implement them as they roll out. SEO is important for your business success and it probably remains the leading strategy for small businesses to outperform large businesses on the web and that can also translate into large sales and revenues. According to Backlinko , Google uses about 200 signals to rank websites. Attempting to comply with all these signals will be an excellent thing to do but in reality, that can be really enormous. [...]

Why WordPress is so Powerful and Popular

WordPress has come a long way since it was first launched in 2003. It has grown to become the most popular Content Management System today with a large community of developers supporting the software. WordPress now powers powers 40.0% of all websites on the internet, that's no mean fit with over 1.7 billion websites available on the web today. But very few, including those who use WordPress can tell the story of how WordPress has grown to become such a top preference for developers and earned such an outstanding popularity.   Further reading: 27 Free WordPress SEO Plugins that Will Improve Your Website Search Engine Rank 6 steps to clean and harden your Wordpress website Security with the Free Sucuri plugin 9 Common Problems [...]

An Easy Guide to Website Development Planning

Planning is a prerequisite to success and it is commonly said that those who fail to plan actually plan to fail. If your company’s website needs an overhaul—or if you don’t have a site yet at all— getting started with your website can be intimidating. After all, your site is the core of your online presence , and it needs to be an accurate reflection of what your company has to offer in the highly competitive online market. But before you can do any work on the site, you need to have a plan in place . A plan sets out what you intend to do, how you intend to do it to achieve your goals. So whether you are working on a redesign or building a new site from the ground up, planning is necessary for you to have a framework of how you go [...]

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