Conversion Rate Optimization and How it Affects Marketing Goals
Every website exists for a purpose. When those purposes are clearly defined, their attainment is what is described as a conversion. So, conversion rate can be seen within that context desired defined actions and goals. So, every business, be it profit oriented or not for profit owes its success to the rate of conversion . So while it is important to generate good traffic to your website , it is far more important to convert visitors into customers. Conversion is the primary aim of advertising and traffic generation. If your conversion rate is very poor, you will soon begin to suffer failure signs. Acceptable conversion rates depend on the industry. Generally, the higher the traffic, the higher will be the click through rate which results in a higher conversion rate. [...]