Don't Let Search Engines Read Your Mind - Says Google

Google’s John Mueller posted on Twitter that SEO is all about not requiring search engines to read your mind. He said "SEO is all about not requiring search engines to read your mind" said Google's John Mueller There are many things that you can do to show search engines what you want but Mueller's comments underscore the importance of page structure . No doubt, the structural elements of a page have some impact on website ranking .   How to Help Google Better Understand Your Page Google judges your website from the content you present and how you present them . Important parts of your content should show signs of priority with header tags like H1, H2, H3 and so on. Your page should be structured to give Google the [...]

10 Unwholesome Practices That Hurt Your Website Ranking

Ranking in the top ten in Google Search Engine Result Pages (SERPs) is something every website owner and administrator strives to achieve. You spend days, months and even years trying to craft the best website title , description , and build quality content and attract relevant inbound links to impress Google. All that is good and recommended because Google loves quality, links and content and Google will reward websites that build high quality links and content. But your efforts wouldn't pay off if your desire to achieve success becomes overwhelmed by desperation and sneaky practices rather than playing by the rules. So, you need to avoid the sharp practices that attempt to manipulate the system. Google hates anything that tries to manipulate its [...]

A Simple Guide to Remarketing a Poor Performing Website

A successful website is measured by its performance in terms of user experience , organic traffic , search engine ranking, authoritativeness, clickthrough rate, viewer retention and other relevant metrics that enhance the website goals. In reality, it can be very difficult, though not impossible, to perform excellently well in all areas. However, website administrators should continuously strive to do well in all areas.   Understanding Remarketing The concept of remarketing was popularized by marketing guru Philip Kotler in an article he titled"The Major Tasks of Marketing Management". Remarketing is a strategy in response to faltering demand. Faltering marketing occurs when sales continue to decline and is likely to continue if remedial actions [...]

4 Critical Factors That Impact SEO

Having your website ranked at the top of search engines comes with lots of advantages. It helps you build organic traffic thereby increasing sales and profitability . And search engine traffic is free. So when building your online business, search engines rank should be the most important factor you need to consider because it is cheap and comes with great results.   Why Search Engine Optimization is Important for Your Websites Search engines are usually the first choice when it comes to looking for information. If your website is listed in the top positions for the right keywords , your business will get many new customers. Besides, search engine traffic is organic and free and so can be helpful in promoting and boosting website rankings . [...]

Tips and Tricks That Improve Website Conversion Rate

Website conversion rate is an important metric to monitor and improve upon if you want to grow your online business. Whatever your business could be, you need to know what your conversion rate is because it is an important metric to help understand your business success and useful to you if you will need to work for an improvement . In this post, we’ll reveal some techniques that will help you understand and improve the rate at which your website converts.   What Is Conversion Rate? Understanding conversion rate could be much easier if you understand what "conversion" means. Take a conversion to be an action performed on your website. It could be a click, a purchase, filling a form, participation in a survey, making a [...]

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