Best Practices to Align Your Sales and Marketing Performance

Marketing and Sales: Communication is Essential Marketing and sales go hand-in-hand, especially for business-to-business companies. For the business funnel to work smoothly, communication between the two departments is essential. Your marketing team has a job to do, which is to generate leads for your company . They do this through multiple activities, which include critical market research . They gather information and learn about your customer base. Marketing creates ads - whether in print, broadcast or digital – designed to target the customers' business needs. They create the marketing materials your sales team will use. They generate the leads your sales team will follow. Your sales team has a job as well, which is to [...]

Analysing Keywords and Backlinks with Semrush Competitor Analysis

Like any task in marketing, the best way to do competitor analysis is through a consistent and proven process. To study your competition and get ahead of them, you don’t need to reinvent the wheel, but you do need to do your due diligence.  We break down the process of analyzing your competition into five main steps. The same five steps can be taken when analyzing both keywords and backlinks - two of the most important SEO factors . How to Do Competitive Keyword Analysis 1. Identify Your Competitors 2. Pinpoint Their Strengths 3. See How Your Keywords Stack Up 4. Find Your Keyword Opportunities 5. Report and Execute Your Next Steps How to Do Competitive Backlink Analysis 1. Identify [...]

The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade

A sound content marketing strategy is one of the better ways a business can help shape its brand identity , garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach. As you can assume, it's well worth understanding. But that's easier said than done. Content marketing isn't static. The landscape of the practice is constantly changing. It doesn't look the same now as it did ten years ago, and in ten years it won't look the same as it does now. It's a difficult topic to pin down — one with a fascinating past and an exciting future. Out of both genuine interest and forward-thinking practicality, [...]

How to Generate Leads From Facebook

When you are trying your best to generate new leads , it is essential to try all possible channels. If you have never considered using Facebook for this purpose , now is the time to start. Here are some pointers that will help you be more successful than you ever imagined.   Further reading: Harnessing the Power of Social Media Marketing in Business Growth How Your Communication Can Address Negative Customer Issues on Social Media 10 Online Retailing Mistakes That Can Lead to Customer Loss 17 Best Tools to Get Your Content Its Largest Audience 50 Tools We Recommend for Every Blogger Create A Professional Looking Facebook Page If you are trying to give people the idea that you are a solid business [...]

Early Observations on the Google December Core Update

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Google’s December 2020 Core update was a big one according to many of the data providers. We analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites . Now that the core update is done rolling out, December 16, 2020 and while we do not have the December core update figured out completely, we thought we would pass on some interesting observations that we have made so far.   Further reading: Google algorithms vs Google penalties, explained by an ex-Googler, Pedro Dias How to avoid and recover from Google penalties How to Boost Your Website [...]

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