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08 Jan

How to Build Up Sales to Meet Revenue Targets

As companies are facing uncertainty with their ability to operate and sell their products, effective leadership may have a whole new set of requirements. If you’re still leading the same way you have been for years, now is the perfect time to adapt your leadership style to better meet the needs of your organization during challenging times.   Further reading: How to Increase Your Online Sales and Conversion Your Company Layout Could Earn You Loyal Customers And Increased Sales Boost Ecommerce Purchases on Your Website in 6 Steps How Content Marketing Can Boost Your Online Marketing Results How to build your website trust and credibility   The 2021 Sales Enablement Report A survey conducted by [...]

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05 Jan

Google algorithms vs Google penalties, explained by an ex-Googler, Pedro Dias

Former Google quality analyst, Pedro Dias, explains the difference between Google's algorithms, manual actions, quality and penalties.   Since its inception, Google has made its way towards being the most sought after input box on the whole web. This is a path that’s usually monitored with an ever-increasing curiosity, from web professionals, taking everything apart in an attempt to understand what makes Google tick and how search works, with all its nuts and bolts.   Further reading: 16 Reasons Your Website Ranking Can Drop 30 Most Important Google Ranking Factors For Beginners 4 SEO Fixes that will improve your website Rank on Google 5 Easy On--Page SEO Tips That Yield Big Results 7 SEO Tips That [...]

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28 Dec

SEO Trends You Should Take Very Seriously in the Coming Year

10 Important 2021 SEO Trends You Need to Know What's 2021 going to be like for SEO professionals? Check out 10 important trends you need to know from 42 top experts in the field. It’s time to take our annual look at what’s ahead for SEO professionals in 2021.   Further reading: SEO Basics -The First Steps to Higher Rankings in Search Engines Search Engine Optimization A functional strategy to gain rankings SEO - What Search Engines Love and Hate About Websites   If you want the TLDR, here it is via Lily Ray , SEO Director, Path Interactive: “Above all, a great SEO strategy should start by putting yourself in the user’s shoes and asking yourself if the content is truly valuable, [...]

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24 Dec

3 Ways You Can Increase Your Domain Authority

If you take your online business very seriously, there chances you are implementing a number of different inbound marketing strategies in order to achieve your online marketing goals , from various content marketing strategies to social media strategies – and of course, the use of SEO. But do you know how these strategies are performing? You should keep track of them to ensure that you achieve your goals and to make sure you aren’t wasting resources on efforts that don’t work. Moz domain authority is a score that you should keep your eye on to get an overall idea of how your site is doing. It is a scoring systems developed by Moz. What they do is they predicts how well your site will rank on search engines like Google. However, to [...]

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19 Dec

A detailed guide to web page optimization for better ranking

Optimizing your website is the most acceptable natural way to gain popularity and sales from your website . It is also the safest way to gain rankings in the Search Engine Result Pages (SERPs). With good optimization, your website will gain better ranking and get more organic traffic. In this guide, we show you how to optimize your web page for SEO.   Further reading: SEO Tips For Optimizing Your Local Google My Business Page Enhance your search engine performance in simple steps Common Mistakes in Search Engine Optimization   We will cover the following key aspects of website optimization. Is on-page optimization still important? Optimizing URLs for SEO - Make your [...]

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