Google Exact Match Keyword Penalty Explained

The Search Engines are like a market place on the internet where everyone goes to sell freely. But the profitability of the website will depend on how close it is to the top in the search engine result pages (SERPS) . Achieving such top ranking requires that you satisfy Google's expectations complying with its SEO guidelines. One of the faults with many SEO efforts is the temptation to use exact match keywords in domains, titles, and content. Studies have shown that using exact match keywords comes with a lot of benefits and gives some advantages. Google has found that in many cases, very poor quality websites are able to rank top in its search engines with exact match domains and keywords in titles and content. In SEO, exact-match [...]

How to Identify and Fix a Google Penalty

The competition for higher ranking on the Search Engine Result Pages (SERPs) can persuade many website owners to engage in unacceptable behaviour like buying links and other spammy practices. Google is fully aware of the things people do in an attempt to gain advantage and so if they do not catch you immediately, they will get you sooner than later. Some of these techniques are deliberately used in an attempt to game the system and get an advantage. For instance, some people create a news website and use that to get links for their websites . All of these practices worked before. Today, the search engines especially Google have become smarter and it will only be a matter of time for them to catch you. So if you engage in spammy and sharp practices to [...]

12 SEO Factors That Boost Website Ranking

A study from BackLinko suggests that there are over 200 SEO ranking factors that help search engines, particularly Google, to determine which sites should show in search results and how they should rank . That's huge and sounds not achievable. But the reality is that some of these factors carry very light weight while there are some that are really weighty and will significantly impact the position of your website in the search engines. So, paying attention to the most significant factors can make a lot of difference. For example the platform used to design your website will be significant in determining how much you can well optimize your website . Google has said that WordPress addresses 90 percent of Google's SEO concerns . This means [...]

Best Powerful SEO PLugins for WordPress

WordPress is undoubtedly the most popular and most powerful Content Management System (CMS) available today. That is because it has developed strong capabilities with unmatched versatility within the CMS world. But like most CMSs, a major issue faced by WordPress is performance . The structure of WordPress requires that you properly optimize for performance . Fortunately, the WordPress community has a large poll of plugins to help achieve the desired performance and Search Engine Optimization (SEO) expectations of Google.   Further reading: A detailed guide to web page optimization for better ranking A Guide to Google Website Ranking A Simple Guide to Website Performance Evaluation   Why Is SEO So [...]

10 Costly Search Engine Mistakes to Avoid

Gaining high ranks in serach engines is the best way to achieve success in internet marketing. High ranking guarantees more targeted traffic which result in sales and increased revenue . Good search engine ranking and traffic is like to a website, what the location of a physical store is to a retail business . The closer you are to the top of the search engine result pages , the more traffic you generate which results in increased sales and revenue just like you generate more traffic to your store when you are closer to a central location. But competing on the internet requires some skills and techniques to be implemented and many Search Engine Optimization (SEO) professionals are tempted to adopt some shortcut methods generally referred [...]

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