Key Performance Indicators For E-commerce Assessment

Evaluating the performance of your website is crucial for the ever increasing competition for top ranking in the search engines following the growing number of ecommerce websites on the web today. In this post, we discuss the Key Performance Indicators required to evaluate and measure the success of your e-commerce store .   Table of contents: What are KPIs Why you need to track e-commerce performance Understanding Ecommerce Performance Indicators Tools for measuring performance of ecommerce stores. Conclusions   What are KPIs Key Performance Indicators (KPIs) are measurable values for assessing how well a set of objectives are being achieved. These assessments are conducted in relation to set objectives. [...]

11 Reasons People Turn Away From Your Ecommerce Store

The outbreak of CoronaVirus has changed the order of business with greater focus on online markets. The effect has seen an i ncreased boost in e-commerce patronage with attendant scramble for visibility on the internet and especially in the Google search engines . But the fact is just as there are a surge towards starting an ecommerce store or integrating an ecommerce plugin into existing websites, business managers need to eep abreast with the fact that payment related transactions online are done with caution and do have a higher propensity for bounces and shopping cart abandonment, So, after getting visitors to your website , it is a different ball game altogether to retain the visitors and get them to convert . You need to build their trust and [...]

8 Strategies to Help eCommerce Marketing Success

Online shopping has become the new normal since the world was hit by the COVID-19 pandemic. But eCommerce has been growing by leaps and bounds since long before that. According to Statista , while in 2019, about 1.92 billion people made online purchases, in June 2020, the global retail eCommerce traffic stood at a record high of 22 billion monthly visits. As even local businesses pivot to a digital-first marketing approach, it will take a lot more than your run-of-the-mill campaigns to capture consumers’ attention . Here are 8 eCommerce strategies that will hold your business in good stead in the new year and the future.   Further reading: How to Build a Good Customer Experience to Improve your Website Conversion Rate [...]

How to Earn Money Online

Web advertising rightly comes to mind when it comes to making money online . It is the most popular and easy way to start making money online . But there are several other ways you can make money online.   Further reading: How to Make Money With Google Adsense A Detailed Guide on How to Monetize Your YouTube Account   Understanding Online Advertising One of the easiest methods to make money on the net is by means of Internet Advertising. Anybody could do this. Internet knowledge helps, but yet it is not necessary to get going. In actual fact, the operation of Advertising on the internet is generally figured out as you go along. Also read: 13 Tools That Will Enhance Your Online Marketing Efforts Hundreds and [...]

A Beginner Guide to Dropshipping: Your Easy Way to Start an eCommerce Shop

Brick-and-mortar businesses are struggling. You’ve seen the headlines and heard the reports. 2020 wasn’t easy for traditional retail models — malls and main streets have seen declining foot traffic for years, and the Coronavirus pandemic isn’t helping. So, what’s an aspiring business owner to do? Luckily, brick-and-mortar isn’t the end-all-be-all of business models. Instead of investing in a physical property, consider taking your small business dreams online . Today, we’re taking a deep dive into dropshipping. It’s a great way to start your online business both quickly and easily. In fact, with dropshipping, you can start your business for as little as it costs to create and host a website . In this [...]

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