How Content Marketing Can Boost Your Online Marketing Results
Content marketing has taken the center stage in online marketing following Googles interest in content quality aas a raning tool. According to Wikipedia, content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Wiipedia further notes that "social media is an integral part of content marketing"
The Content Marketing Institute defines it as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content Marketing has become very imortant because of the latest algorithms that Google has put in place. It has become increasingly important that website owners produce content that will captivate readers and engage them. Google sees content like food is to man.. The more content ou develop the more Google will love your website. And just lie good food is to humans, when you develop good content Google oves your page the more.
Here are some more reasons you should tae content development seriously:
Why Content is Important
Content Marketing Is Valuable for Both Consumers and Brands
The number one reason that content marketing is important is that your customers appreciate it. This is also another reason ou should take content development very seriously. Google is focusing on user experience and so Google loves what users love. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic.
The reality is, content marketing has fostered the customer-centric reality we’re now operating in. From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer.
Content Marketing Helps Us Learn About Our Targets and Customers
Another reason content marketing is so important is, it is the secret to understanding our customers. The data we’re seeing as people move along the customer journey – engagement rates on social media posts, which videos people watch, which eBooks people download, the blog posts they read all the way through and then share with their networks – this is incredibly powerful information for marketers.
By tracking which content is the most successful, we’re learning more about our consumers. This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. With the insights gained, it’s possible to:
- Create better buyer personas
- Develop more accurate buyer segments
- Improve personalization – which I truly believe is the foundation of a better customer experience
Competitors Use It
Content marketing is also important for marketers today because competitors are already using it and it wors.
If your target audience is already enjoying personalized email messaging and already know they can go to your competitor’s site to look up the information they need when they have a question – you’re in trouble.
Here’s the thing. One of the reasons content marketing is so powerful is that it can be used to establish your brand as a trusted authority in your industry. Which means, it takes time to get your content marketing strategy to make an impact because it takes time to establish a trusted presence.
If your competitors are already sitting on huge online blog libraries, vibrant social media profiles, and are known for their knockout video tutorials and annual marketing events, you’ve got some catching up to do.
Content marketing is essential to everyone from global organizations with dozens (or hundreds) of content marketers, producers, and analysts on their team, to small companies focusing on their local business. It’s not just important. It’s critical.
Content Fuels SEO
Search engines are a go-to resource just about any time someone has a question or concern. This means that optimizing your content to appear in relevant searches can help you attract new leads to your website. However, in order to fuel your Search Engine Optimization (SEO) strategy, you need to have strong content.
SEO revolves around keyword placement, backlinks, and website visitors, and your content enables you to create web pages that fuel each of these components. Without content, you’d have nowhere to place your keywords, no page for your visitors to read, and no information for other websites to link to. However, if you’re creating awesome pieces of content that your target audience is excited to engage with, you’ll find it’s not hard to reach the top of the search engine results lists.
Content creation and SEO should always go hand-in-hand. When you consider your readers first and foremost, you will be able to create content that provides clear value to your audience. If your target audience is engaging heavily with the content you create, your SEO strategy will be that much more successful.
Content Drives Social Media Strategies
Your social media platforms are one of the best ways to connect with your target audience. As a powerful tool for establishing genuine relationships with your customer base, social media gives you a direct pathway to have conversations, get feedback, and push new leads to your website. However, this is all fueled by strong content creation.
Your content enables you to take your social media conversations deeper. While there is only so much you can say in a Tweet or Facebook post, great content encourages your audience to follow through to learn more. This helps you establish a better connection with your target audience. Plus, you can also gain more visitors to your website, where you can collect their information and bring them into your sales funnel.
Your social media strategy should leverage content that provides a high amount of value to your target audience, such as this example from Buffer’s Twitter profile. While content is crucial for developing strong connections, you also need to remember that your audience wants information they can participate in. If you’re simply posting links to your content, you can’t expect to see high amounts of engagement.
Content Builds Backlinks
Backlinks, or links from an external website back to your content, are an important part of bringing new traffic to your site. A backlink back to your site can encourage a visitor of another article or website to click through and learn more about you.
Of course, you’ll only see backlinks when your content contains ideas, opinions, or information that is worth sharing. If you’re creating mediocre content or simply relaying information that your audience can find elsewhere on the web, you’re going to struggle to get other websites to link to you. This means that you’ll have a more difficult time attracting new attention and establishing authority online.
Backlinks, like the example below, can also contribute to your SEO strategy. They show Google and other search engines that you create content worth recommending. The more backlinks you have, the more authority a search engine will assume your page holds.
To encourage backlinks, you want to ensure that your topics are unique. While there may be similar content already available online, you want to put your own spin on each piece. Adding your unique perspective can ensure that your information stands out, helping you attract more attention. You can also increase your number of backlinks by focusing only on creating high-quality content. This includes developing harder-to-create pieces like infographics or videos. Since they take more effort to create, other sites will be less likely to produce them as well, instead choosing to link to your content.
Content marketing offers businesses the opportunity to connect with customers by producing content that is relevant and educational. It is an excellent way to build your brand and be seen as an expert, which is vital for attracting new business.
Mobile devices are being used regularly to access the internet and the content that is created needs to target these consumers. When you are trying to pinpoint the exact demographic you are marketing to, it is essential that you consider the methods they will be using to log on. For instance, if you are targeting teen girls who are still in high school, it is important that all of your content can easily be read on a mobile device since this is the main method they would use to get online.
You should also target users who are likely to share your content with others. In the same vein, you must create content that is so compelling people cannot help but spread the word. Instead of the stale, bland content everyone is used to, here are a few ideas to help get people talking and sharing.
- Create interactive content that people will need to toy around with. For example, create a quiz that is relevant to your business. They will fill it out, get results and share it with their friends so they can test their smarts as well.
- Internet speeds have risen globally in 2016. As a result, you can feel more comfortable creating content that is filled with graphics. Images command much more attention than plain words on a screen.
Most successful businesses use content marketing to their advantage. If you are not doing the same, it will be far too easy for you to slip through the cracks. Not only do you have to create content, but you have to make it better than anything else that is available.
You can use content marketing as part of your email marketing strategy as well. By writing compelling subject lines, sending emails at ideal times and creating landing pages that match the messages that are sent out are all excellent ways to make people read what you send. Be sure that the subject line aligns with the content that you are sending your readers to read, otherwise, you could be marked as a spammer.
By taking the time and creating content that is relevant and useful, you will attract people to your website. You can share your content on the many social sites and you won't have to rely so much on Google to get visitors to your site.
Each year, content marketing strategies must change in order to fit the times. The methods being used will evolve over time, but the fact remains that this is currently and always will be one of the most effective ways to reach your intended audience.