Key SEO Mistakes That Will Kill Your Ranking Gains

  Search Engine Optimization (SEO) is a top priority for every website, especially when traffic generation ,  revenue generation and sustaining profitability levels is a major priority. SEO is a cheap and sustainable way to achieve your website goals to drive traffic, sales, revenue and sustain profitability for online businesses. With over one billion websites on the internet today, competition for top positions in the search ranking isn't so easy. It involves careful monitoring, analysis, evaluation and continuous improvement. While the Google search essentials provide some clear guide to what should be done, the exact factors and the weight they carry in the determination of how Google search algorithm rank websites remain a Google patent. [...]

10 Analytical Tools For Link Building

Links are a key website ranking factor . Search engines consider links as an endorsement and it reflects the value and quality of website content . But links are not just important, Google assesses the quality of the linkks. We shall be taking all these into consideration and give you a clear picture into what you should do in link building for Google to be happy with you.   Importance of Link Building Link building helps your business growth in several ways. SEO practitioners are more interested in its impact on website ranking and there is no doubt about that. In fact, Google has acknowledged that quality links boost site ranking . So, if search engines, especially Google, take link building seriously and accord it some significant weight in its [...]

Deliberate Link Building Can be Offensive to Google

In over a decade of research and writing on Search Eng ine Optimization (SEO) and Search Engine Marketing (SEM), we have observed with some certainty that the Google search engine algorithm seems to be offended with deliberate link building. In this post, we identify and discuss link building tactics which fall into this category and have the tendency to hurt your website ranking . What is Deliberate Link Building Deliberate link building (DLB) is any link building effort that is aggressive and solely designed to target link earning and not necessarily emanating from the value of the link to the page content and the website users. DLB could be internal linking or directed at inbound e xternal links . The focus of deliberate link building is [...]

Developing and Managing Your Unique Selling Proposition

People buy products and services because of the benefits they derive or hope to derive from them. Whether you are a manufacturer, wholesale distributor, retailer or consumer, the focus or every purchase is the benefits derivable from the product or service offering. These benefits are presented in the seller's communications on how your product offerings perform better than those of competitors. The unique advantages a product has over those of competitors which is communicated to buyers and potential customers is simply called a Unique Selling Proposition (USP), sometimes referred to as Unique Selling Value (USV) or Unique Selling Point. Developing a USP begins with the product development process. Customer needs are identified and the product is developed to fill [...]

10 Tips to a Successful Online Marketing Campaign

Sales and traffic growth are two marketing goals every website strives to achieve and continually improve on. Organically, these will be achieved through higher search engine rankings which intrinsically depend on the quality of your website . On the other hand, paid advertising can significantly drive targeted traffic but this comes with a huge budget. In this post, we examine the basic considerations that should guide your growth strategies and drive your online marketing success .   The Key Steps in Planning Your Online Marketing Campaign One of the mistakes website owners make is to presume that the internet space guarantees success and all that is necessary to make money online is to have a website. This is erroneous. To succeed in [...]

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