Basic Guide and Tips for Online Marketing Success

Marketing is the life wire of every business . No matter your investment and product quality offers, if your marketing fails, you are unlikely to be able to sustain your business and drive it successfully. Many entrepreneurs just think once the business is started, sales will automatically turn in and keep growing for the business. That could be the case in some and few exceptional cases especially where there is little or no competition. In the competitive world, a lot of planning is required and marketing must get it right for business to grow to become a success. This post examines our tested tips to run a successful marketing program for your online business. Let's get started. Table of contents: Understanding the marketing [...]

How to Boost email opening and clickthrough rates

Good inbound marketing include email sending to people who actually want to hear from you. But most of the time, people just get tired of reading emails and can really be very selective about the emails they open and read. Sometimes, the emails just get lost in the spam folder and in cases when the emails are opened, it is also likely that there is no response by way of clicks. You want to improve your email opening and click-through rates, here are 22 tips that can help you. They will also help your lead generation potential.   Email Marketing Tips Do not buy email addresses. Abide by CAN-SPAM rules. Ensure your opt-in process complies with GDPR. Email new contacts within 24 hours. Send your emails from a real person, [...]

40 Best Free SEO Tools to Power Your Business

SEO is primarily the basic engine for online business success . It drives traffic to your website , it affects your website clickthrough rate and can determine the buying behaviour of visitors to our website. But effective and result oriented SEO is not so easy. It takes time and requires proper planning and implementation. One of the most effective ways you can drive results that work for your website is to use SEO enhancement tools . This post lists all the tool types you will ever need. It is not a complete list of available SEO tools but it contains the tools you will need to perform the needed SEO your website will require to excel.   All the SEO tools we have recommended here are free so that makes it easy and available for starters and [...]

7 Key Success Factors in Online Marketing

The ultimate key to business growth and success is sales. If sales or other performance targets are not achieved, then business will most likely die. In traditional marketing, success has been driven by some factors including promotional elements. These include personal selling, sales promotions, advertising and public relations. Today, the internet plays a crucial role in determining the success of a marketing program . Marketing is the live wire of every business. It has a responsibility far beyond selling. In fact, selling is just one aspect of marketing promotions. Having a good understanding and deploying your full marketing potentials in your business can go a long way to enhance your success. There are key areas you should focus on to achieve [...]

Understanding the Google Link Spam Update

Google last month announced the Link Spam Update . This update was a part of an earlier update rolled out in June 2021 . The latest update according to a Google announcement targets unnatural links and is part of Google's efforts at fighting link spam. Over the next few weeks, Google intends to implement improvements in its detection of bought and unnaturally built links. and calls this the “link spam update”. Here is a quick guide to what we cover in this post: 1. What The Link Update Will Target 2. Why Links Are Important 3. Common BlackHat Link Building Practices 4. The Golden Rule in Link Building Final Words   1. What The Link Update Will Target Over the years, Google has been [...]

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