How to build your website trust and credibility

Services delivered through websites are not personal, therefore trust and credibility are crucial in the customer buying decision process especially for ecommerce websites . Generally speaking, because online services are delivered through a medium that you cannot feel or touch, judging service quality is strongly tied to the credibility of the medium through which the service is delivered . Building website credibility starts with building customer confidence. This is the focus of this post - how to build the credibility of your website to increase its conversion , reduce bounce rate and reduce the number of people who turn away from your website. Trust is everything for a website owner. When it comes to running a website, making sure that your [...]

7 SEO Tips That Will Help Your Website Rankings, Yet Are Not Often Talked About

Every website owner is concerned about top ranking in Search Engine Result Pages (SERPs) . This task is a huge one and requires careful approach to avoid a penalty from the search engines and also to achieve high performance in the Search Engine Result Pages . The most popular among the search engines is Google and much of our points made in this post are based on experience with Google, though not exclusive.   Further reading: 16 Mistakes That Turn People Away From Your Website Effects of Duplicate Content on SEO and Google Rankings Digital Marketing: Top Strategies That Yield Big Results Common Mistakes in Search Engine Optimization Checklist Of SEO Best Practices That Will Drive Traffic To Your Website [...]

A Complete Guide To Good SEO For Beginners

Investing in your website design is good, it will help build a good reputation for your website especially with your first time visitors. It will make conversion easy , it will help you get referrals. But all these will be difficult to achieve with a poor Search Engine Optimization . We have been dealing with lots of clients here at Todhost and one major problem they want to overcome is how to build traffic to their website . The simple answer is that you should begin to take SEO seriously . In this article, we undertake to present the essential steps you should take to achieve good SEO for your website as a beginner. Let''s begin with some basic explanation of what search engine optimization or SEO is.   Further reading: The [...]

Image Optimization for the Web

This tutorial spells out the steps we took to reduce and optimize our image sizes thereby improving the speed of the Todhost website. In the end, we tested our website loading speed with GTMetrix and it loads in around 650ms. So image compression improves your website performance and is highly recommended to improve the experience of your users. Google has stated that speed and good user experience is a ranking factor so improving website speed will ultimately improve your ranking in the Google search. Also read: How to create an animated GIF image   Image Optimization for the Web Optimizing images for a website has become very important to speed up the webpage . Fortunately, there are lots of tools that can further help you [...]

How A Plugin Installation Can Crash Your Wordpress Website

WordPress plugins are used to add functionality to WordPress websites . But just as they can be a great way to improve the power of any website , they can also create problems for an existing website . Installing plugins should therefore be done with care in order not to cause problems especially for well established websites with huge content. Imagine losing a website you have built for 10+ years with over 10,000 articles simply because of a bad plugin you were installing. That is a huge cost and will definitely impact traffic and rankings negatively. In this post, we examine why a plugin installation can be a problem for a WordPress website and how to prevent such a problem. But what if the problem occurs, what should be done to rectify the damage? [...]

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