The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade

A sound content marketing strategy is one of the better ways a business can help shape its brand identity , garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach. As you can assume, it's well worth understanding. But that's easier said than done. Content marketing isn't static. The landscape of the practice is constantly changing. It doesn't look the same now as it did ten years ago, and in ten years it won't look the same as it does now. It's a difficult topic to pin down — one with a fascinating past and an exciting future. Out of both genuine interest and forward-thinking practicality, [...]

How to Generate Leads From Facebook

When you are trying your best to generate new leads , it is essential to try all possible channels. If you have never considered using Facebook for this purpose , now is the time to start. Here are some pointers that will help you be more successful than you ever imagined.   Further reading: Harnessing the Power of Social Media Marketing in Business Growth How Your Communication Can Address Negative Customer Issues on Social Media 10 Online Retailing Mistakes That Can Lead to Customer Loss 17 Best Tools to Get Your Content Its Largest Audience 50 Tools We Recommend for Every Blogger Create A Professional Looking Facebook Page If you are trying to give people the idea that you are a solid business [...]

Early Observations on the Google December Core Update

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Google’s December 2020 Core update was a big one according to many of the data providers. We analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites . Now that the core update is done rolling out, December 16, 2020 and while we do not have the December core update figured out completely, we thought we would pass on some interesting observations that we have made so far.   Further reading: Google algorithms vs Google penalties, explained by an ex-Googler, Pedro Dias How to avoid and recover from Google penalties How to Boost Your Website [...]

How to Build Up Sales to Meet Revenue Targets

As companies are facing uncertainty with their ability to operate and sell their products, effective leadership may have a whole new set of requirements. If you’re still leading the same way you have been for years, now is the perfect time to adapt your leadership style to better meet the needs of your organization during challenging times.   Further reading: How to Increase Your Online Sales and Conversion Your Company Layout Could Earn You Loyal Customers And Increased Sales Boost Ecommerce Purchases on Your Website in 6 Steps How Content Marketing Can Boost Your Online Marketing Results How to build your website trust and credibility   The 2021 Sales Enablement Report A survey conducted by [...]

Webmail vs Email Clients: Which one should you choose?

Imagine a scenario…you’re typing away writing an important email on your Webmail account; you hit send and suddenly your computer screen goes black. You don’t panic as you think it’s probably nothing major. Your email will definitely be saved in the Draft folder when you log back on. But, heading back to your email account you find that every single email you’ve ever written, sent, saved has vanished! Now panic sets in! You spend the next hour trying to locate these missing emails but to no avail.   Further reading: Best and Recommended Email Marketing Providers - A Review Best Practices for Email Subject Lines Best WordPress Plugins For Email Marketing   So, what do you do? Do you contact a [...]

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