40 Best Free SEO Tools to Power Your Business

SEO is primarily the basic engine for online business success . It drives traffic to your website , it affects your website clickthrough rate and can determine the buying behaviour of visitors to our website. But effective and result oriented SEO is not so easy. It takes time and requires proper planning and implementation. One of the most effective ways you can drive results that work for your website is to use SEO enhancement tools . This post lists all the tool types you will ever need. It is not a complete list of available SEO tools but it contains the tools you will need to perform the needed SEO your website will require to excel.   All the SEO tools we have recommended here are free so that makes it easy and available for starters and [...]

7 Key Success Factors in Online Marketing

The ultimate key to business growth and success is sales. If sales or other performance targets are not achieved, then business will most likely die. In traditional marketing, success has been driven by some factors including promotional elements. These include personal selling, sales promotions, advertising and public relations. Today, the internet plays a crucial role in determining the success of a marketing program . Marketing is the live wire of every business. It has a responsibility far beyond selling. In fact, selling is just one aspect of marketing promotions. Having a good understanding and deploying your full marketing potentials in your business can go a long way to enhance your success. There are key areas you should focus on to achieve [...]

Understanding the Google Link Spam Update

Google last month announced the Link Spam Update . This update was a part of an earlier update rolled out in June 2021 . The latest update according to a Google announcement targets unnatural links and is part of Google's efforts at fighting link spam. Over the next few weeks, Google intends to implement improvements in its detection of bought and unnaturally built links. and calls this the “link spam update”. Here is a quick guide to what we cover in this post: 1. What The Link Update Will Target 2. Why Links Are Important 3. Common BlackHat Link Building Practices 4. The Golden Rule in Link Building Final Words   1. What The Link Update Will Target Over the years, Google has been [...]

User Experience: An Important SEO Factor

Hearing any crucial factor in SEO should get you very inquisitive about what it is, what you can learn from it and how it can be to your advantage. Well, in this post, we will be looking at User Experience. User Experience signals basically tell Google how well your website is performing in terms of addressing the needs and answers people who visit your website seek. Because Google is basically a search engine providing answers and information people seek, does this suggest that User Experience could be a most important SEO metric to gain the top ranking you have sought and labored for over the years? Well, not really, but definitely, it is something you should take very seriously. There are a lot of factors taken into consideration by the Google ranking [...]

SEO Guide to Write Optimized Meta description

Website optimization is one of the most critical elements of regular website management required for the success of every website project. One key aspect of website optimization is the description meta tag.The description meta tag is an on-page SEO factor , which means it is within the control of the site owner and is among the tweaks that can be done on the web page to increase its visibility. Although, as we see in the video below by Matt Cutts. Google's former head of web spam, Google has said it does not use the description meta tag in it's ranking, we still find this metadata to be playing a role that is supportive to the title meta tag.       Optimizing the description of your page is therefore [...]

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