Remarketing a Website That is Having Low Visitor Traffic
Remarketing a website is essentially an attempt to rekindle interest and build up traffic, sales and revenue for the website. This happens when there is a slow down or decline in the traffic, sales or revenue and you will want to build it up through the use of digital marketing. Remarketing could be robust to the point of re-designing a website and creating a completely new look and attractiveness.
The term Remarketing was popularized by renowned marketing guru, Philip Kotler who suggested the term to describe a set of marketing strategies to address or rescue a product that is experiencing a decline in sales or life cycle. Remarketing is therefore an attempt to reverse an unfavorable trend in the life cycle of a product.
This post attempts to provide some tested approaches that had been used to reverse a decline in website traffic and rejuvenate visitor interest in a website.
What Causes a fall in Visitor Traffic?
Several factors result in a fall in visitor traffic, some will affect the sales and profit potential while some will not. It will be better to focus on how to build traffic than thinking what causes a fall in traffic. Nevertheless, I will think the most secure source of traffic is your website ranking in SERPs. Ranking factors plays the most significant role. If your website ranks very poorly in Search Engine Result Pages, SERPs, you are also to experience very poor traffic. Statistics show that traffic is significantly affected directly by search engine rankings. According to a study by chitika, the first search result clicks receives twice the second, and three times the third. According to data gathered in searches of Google, the first results received for 35% of clicks, the second on 17% and third 12%.
You could have developed a bright fantastically looking website and yet no one is visiting. Ordinarily, a beautifully looking website should attract traffic and should be the foundation for traffic building. But that is not all, no matter how beautiful, the website must be brought to knowledge of users.
Once you have a good looking website with great navigation elements in place, it is time to let people know about it.. Put yourself in your customers' shoes and ask how you would find your website, or even know to look for it.
The other factor that plays out significantly affecting traffic is the quality of your content. Quality content affect sharing. When you publish high uality content, visitors tend to share your posts resulting in more clicks and even further sharing.
How to Generate Traffic for Your Website
Take these steps to start generating traffic and reap the benefits of your website.
1. Make sure your technical, on-site SEO is complete.
Onpage SEO optimization focuses on optimizing content for our target keywords. This includes use of proper heading, keyword placement, content quality and many other factors.
A checklist for On Site SEO should include:
- Keyword in Title
- Keyword in Permalink
- Keyword in first paragraph
- Keyword in Image Alt tag
- Tweaked Keyword in H2 or H3
- Bold Important Keywords and related keywords
- Italics 1-2 important Keywords
- Outbound Link to relevant high-quality sites
- Internal links to related articles
- Remove all stop words from Permalink
- Add multi-media (Video, Slides, Inforgraphic)
- Longer the content length, better it is. Minimum: 700 words
- Optimize image before uploading (Compress and resize)
- Page loading time
- Use LSI Keywords (Use Google search to find related Keywords)
- Use Meta title in less than 65 character
- Use Meta description in less than 150 characters.
- If using any Social SEO plugin, make sure to add image for Facebook, Twitter. (Take advantage of social graph)
- Make sure to have social sharing buttons at the end of post or floating social sharing buttons.
- Have related posts after blog posts to lower down bounce rate.
2. Develop a social media marketing program.
Social media has become a bedrock for traffic generation and had been key to our success for the Todhost blog. It is not enough to produce great content and hope that people will find it. You need to take extra steps to put the content across. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results.
Begin by identifying the social networks and online communities where your customers are and start participating in conversations there. Once you have gotten a feel for the community, begin posting links to relevant pages on your website.
3. Start a regular email schedule.
Email is still one of the best ways to reach out to your audience and general regular traffic to your website. Start with a mailing list that includes current and past customers, and make sure there's a way for site visitors to sign up to receive emails from you. Start by sharing your latest projects and news with your list.
Also read: Best Rated Anti-Spam Plugins for WordPress Websites
4. Make regular updates to your website
Write brief blog posts; add case studies or portfolio pieces to your site; share your news and industry news; update your services and products; create a how-to video; or post a white paper. When you make changes, be sure to distribute those through social media and email. And, if you have a newsworthy item, be sure to send that to media outlets, as well.
5. Add advertising to your marketing mix.
This one is so obvious; advertising traffic can be very helpful in generating traffic to your website. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals . You do not just want more traffic but also looking to increase conversions, too. Each paid channel has its pros and cons, so think carefully about your objectives before you take a decision to pay for advertising.
If you're hoping that more traffic to your site will also result in more sales, you'll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
6. Write Irresistible Headlines
Headlines are one of the most important parts of your content and it strongly impacts on how search engines view and rate your content. Headlines also can affect the clickability of your content. Without a compelling headline, even the most comprehensive blog post will go unread so you have to do your best with producing compelling headlines for your content.
7. Start Guest Blogging and Invite Others to Guest Blog on Your Site
Guest blogging is still a good way to promote your content and draw visitors to your website. This has to be done within the prescribed limits to avoid duplicate content issues Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Remember, standards for guest blogging have changed radically and spammy tactics could result in stiff penalties.
8. Give it time.
After adopting these strategies, you need to be patient to see how all these efforts work for your website. Try to keep things as simple as possible, get help with the difficult pieces, and have patience. Marketing is a process and the beginning is the hardest part, but once you get going it can start to take off on its own. It's the combination of a great website and a comprehensive marketing outreach plan that really complement each other to give you the results you need.
9. Be Mindful of Google Penalties
A penalty from Google could be one of the most devastating things to happen to a website.. It seriously and very negatively affect rankings and in some cases could take quite a long time to recover from a penalty from Google.
Some Coomon Google Penalties
Lets now look at some of the most common causes of Google penalties.
Over Optimised Anchor Link Text
Just over-doing things can cause a big pproblem. If Google thinks that there are too many links pointing at your site using anchor link text (the text that forms the clickable part of a link) that exactly matches, or very closely matches, the keywords that you’re trying to rank for, that is a problem. The exact percentage permitted is not known, and probably varies from industry to industry, however, if more than 20% of the links pointing at your site are anchor text optimised then it can be a problem.
Too Many Links From Low Quality Sources
If Google thinks that there are too too many links pointing at your site from low quality and/or spam sites then than could earn you a penalty. As a matter of fact, every site will naturally have some low quality links, however, when that percentage reaches 75+%, then it becomes a problem. What amounts to low quality is a subjective term, but as a guide, consider sites that have an Open Site Explorer Domain Authority of less than 10 or an Ahrefs Domain Rank of less than 40 to be low quality.
Too Many Links From Irrelevant Sources
Having too many links pointing at your site from sources that aren’t relevant to the topic of your site. For example, if your site is about web hosting and very few links come from sites, or pages on multi-topic sites, that are fashion related, then it raises a red flag. Again, the exact percentage permitted is unknown, but if less than 25% of the links pointing towards your site are in some way relevant, it’s an issue that you need to address.
Paid Links / Link Schemes
You will strive to avoid these situations:
- paying people to link to your site.
- receiving payment from other sites to links to them.
- paid for a program or service that automatically builds links for you.
- part of a network that has agreed to link to each other.
Deceptive / Manipulative On-Page Tactics
Google thinks aspects of your site exist to deceive or manipulate visitors or its algorithm. Common examples are:
– Hiding text to make a page seem more relevant to a keyword than it really is.
– Automatically redirecting vistors to a different page to the one they clicked on in the search results.
– Forcing visitors to stay on the site by disabling the funtionality of the web browser’s back button.
– Giving visitors no other option but to click on an advert.
Low Value / Thin / Over-Lapping / Duplicate / Non-Unique Content
Your website has to provide enough and uality information to remain relevant to Google. These instances represent poor quality content though not exhausive:
Have very little content on them.
Are shallow in nature and don’t state anything beyond the obvious.
Exist solely for the purpose of ranking for a specific keyword.
Are the same, or nearly the same (with just a few words changed), as other pages on your site.
Have the exact same content can be found elsewhere on the web.
Ad Heavy Page Layout
Too many ads or that the positioning of the ads negatively affects your site’s usability can be a big problem. There are no specific guidelines, but having more space, measured in pixels, on pages given to ads than to content is advised against. Also not advisable is making visitors having to scroll down before they see the main content of the page.
High Bounce Rate
High bounce rate tells Google that visitors to your site aren’t satisfied with what they find because they either spend very little time viewing it or click back to the search results without viewing more than one page of your site (called a bounce). If your site has a bounce rate of more than 50% and/or an average viewing time of less than 30 seconds, then it could cause your site to be penalised.
Outbound Spam Links
This is a problem when Google thinks you’re either permitting spam to be housed on your site or aren’t being active enough to prevent it. This can happen if you allow visitors to create new pages on your site or to add new content to existing pages.
Hacked / Malware
You must ensure that your site is not a danger to visitors because it’s been hacked into or infected by malware
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