Top Social Media Marketing Tools Recommended for Small Businesses

Social media platforms have provided the leverage to build brand popularity while also increasing conversion . With some social media networks registering over one billion active members and still counting, the power and essence of social media for business growth can only continue to increase. As of 2021, there were around 3.78 billion social media users worldwide and the number is ever growing. With some of the best social media management tools, you can reach your target audience quickly and cost-effectively. Additionally, it will also help you build trust, brand authority, and authenticity . In this article, we will discuss some of the best social media marketing tools that can provide the needed advantage. What is a Social Media Marketing Tool? [...]

16 Web Design Mistakes That Hurt Performance

According to Statista , the number of internet users increased from 4.6 billion in 2020 to 4.9 billion in 2021. That makes investing in online businesses and other online projects worthwhile. But despite the huge market offered by the internet, there are a couple of mistakes you can make at the website design stages that can hurt the performance of your website . In this post, you will learn about 16 mistakes you are likely to make when building your website. The down side is that these mistakes can hurt the performance of your website . Keep on reading to learn about these website mistakes you need to avoid. Further reading: Key Performance Indicators For E-commerce Assessment   Web Design Mistakes to Avoid Everyone is prone [...]

How to Use LinkedIn for B2B Marketing

LinkedIn is a great social media platform that is often not given the prominence it deserves. This is probably because it is business-focused, however, LinkedIn is a powerful platform for social interaction and business development . Perhaps the biggest difference which counts for LinkedIn when comparing it with other social media platforms is its effectiveness for business-to-business marketing. Further reading: How Your Communication Can Address Negative Customer Issues on Social Media How to Build a Good Customer Experience to Improve your Website Conversion Rate   What is B2B Marketing B2B marketing is an acronym for business-to-business marketing . It's one of the two major categories of marketing, and differs [...]

Build Website Reputation and Authority with Social Media

We all know the social media channels as a quick and easy way to share content with our audience. Content promotion has been rendered quite easy and affordable with the popularity and traffic available on social media networks . But what many do not now is that the social media channels can also be used to build website authority and reputation . How would that be, you will ask. We will provide the detailed guide very shortly as that is our focus in this post. But before we delve into that, let us examine the value of website authority and reputation and what they really mean.   Further reading: How Your Communication Can Address Negative Customer Issues on Social Media Harnessing the Power of Social Media Marketing in Business Growth [...]

A Practical Guide to Get Online With Your Own Website

The need to have a strong online presence have become more compelling following the outbreak of CIVID-19 and new rules to social engagement which followed. The new realities have changed the ways people shop and do business giving online marketing a stronger boost .   Further reading: Own a business website to sail through a global crisis 10 Things to Consider When Starting an Online Shop   In this post we take a step-by-step approach to how you can go about getting an online presence and optimize the benefits of your new or existing website.   Getting Started Getting a website basically requires a domain name , website hosting account and files uploaded to the hosting account. So [...]

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