Website Builders - An Easy Way to Launch Your Website
A key feature of our web hosting is the availability of site builder templates..For lots of web users, site builders make it easy to set up a new website by simply swapping content with theirs and a new website is created. We will in this post examine the key features and benefits of using site builder templates and how to optimize them for best performance.
What Is Actually a Website Builder All About?
When you are new to or learning how to setup your new website, there are lots of terms you will come across One of these is the "Site Builder". Quite ambiguous it is. You could very well know that you need a web hosting service and seeing that it comes with a site builder, you could be confused if it means someone will have to build your website for you for free or whether the site builder refer to a web designer that you hire, or to an app you use to tell your site specifications. Well, the "site builder" being referred to in this case is not about who build your website for you. They are useful tools, very useful, especially to first-time site owners and people who want to put together sites quickly and they truly make that possible even for newbies who have no knowledge of coding..
Think of a website builder as an all-in-one tool that lets website owners build a site quickly, without any knowledge of coding or design skills. Although it sounds basic, a good website builder can deliver a professional looking website that is also mobile friendly and integrates with social media and e-commerce tools, and seamlessly updates to stay current and secure. For people who are setting up their website for the first time, a website builder offers a low-stress, low-cost option for creating a good quality site.
Who Can Use Website Builders?
Website builders were not designed for any particular group or class of users Website Builders can be used by anyone but they can be especially good option for people who find themselves under certain situations:
- People who need to launch a website very quickly.
- People without the required technical skills and do not have time or interest in learning.
- People who simply can be frightened by the idea of building a website especially as new comers in the industry.
- People who have difficulty with handling their site updates.
- People who do not have a huge financial budget to handle website design.
Website Builders will usually include templates that can be used for quite a lot of purposes including but not limited to blogging, small business websites, online retailers, restaurants, professional photography, and fashion and beauty retail, plus blog templates and lots of other users. With Website Builders, you can quickly get professional looking sites up and running fast.
Also read this post on Building Your Website With The Right Tool
What Are the Pros and Cons of Website Builders?
The good thing about website builders is that they are fast, easy, and inexpensive. These are the basic advantage of using website builders. Despite these impresive advantages, a website builder may not be your best choice if your need include the following:
- highly customized site code and functions.
- a fully customized template and theme.
- dedicated servers to load your site at the highest possible speeds.
- regular access to site backups.
If your site needs any of these elements, you may be better off using a CMS like WordPress, Joomla or hiring a site designer and getting a dedicated hosting plan. For most site owners, though, a website builder will be sufficient to get you a fully functional site.
Also read: Boost Your Website SEO with Google Analytics
How Do Website Builders Work?
You really cannot get the best out of a website builder if you do not understand how it works and how you can put it into the best use. So, now, let us take a look at the steps to clarify how a website builder actually works.
First, you'll need a domain name for your site. If you already have a registered domain name, you're a step ahead. If you do not already have an active domain name, then you will need to register one.
Next, you'll need a web hosting service. With any web hosting plan on Todhost, you should be able to use your site builders. Generally speaking, most website builders come packaged with one or more web hosting plans, so you can choose the level of service you need.
Net you need to put together the elements you want from a menu of options. Below are some basic options for you to activate and use your site builder:
Templates. There are lots of templates available. Go ahead and scroll through all your options a couple of times, and then narrow in on the designs that make the most sense for your type of website. What is meant here is that your purpose, business and desired image should guide the choice of template you choose for your website. If you run a business, you'll want a template that displays product photos on the home page, and if you're a blogger, you'll probably want a layout that makes it easy for visitors to scroll through your posts.
Pages and sections. Even the simplest website need a few standard pages and sections: the homepage, an “about us” page or section, contact information, and your content—blog posts, products, or a portfolio of your services. You may want to add customer testimonials and reviews especially if you run a business website. Another page you will want to consider is the FAQ (Frequently Asked Questions). The FAQ will actually save you some time and address some of the most frequently asked questions that would have required lots of phone calls to make.
Favicon. Can you see the little icon in semblance of the Todhost logo at the left side of this page appearing in the browser? That is the Favicon. You can create a similar custom image for your site, to make it easier for users to pick out your site when they have multiple tabs open, and to create a more appealing bookmark.
E-commerce tools. If you intend to run a shopping cart, then you''ll need to choose a shopping cart so customers can select your products, payment tools so they can checkout, and inventory management so you always know what's in stock and what's on back order.
Images and video. Your website builder should have a library of high-quality images you can use to create headers and backgrounds. You should also be able to select tools to embed High Definition video. That will allow you to feature tutorial, product, and customer review videos on your site instead of having your visitors click away to watch them on YouTube.
Social media. Add social media buttons will allow you to share your thoughts and drive traffic to your site. You'll be able to quickly link your social media accounts to your website. Site builder social media tools also make sharing from your site to your Facebook and other accounts easy.
SEO and analytics. Getting found and learning more about your site visitors is easy with built-in tools for search-engine optimization and Google analytics. You can achieve this with most site builder templates.
How to Optimize Your Website Builder for SEO
Website builders as we have noted actually make things easy. And with the right tools, optimizing your website for good SEO performance should not be so difficult.. But just like optimizing with other web building tools, doing SEO for your site builder should be carefully thought and executed for best results.
Search engine optimization (SEO) is a marketing strategy that is necessary for your business to be found online and can help attract more visitors to your website. Good SEO determines where Google and the other search engines will place your website. Pulling traffic from organic sources is good because Google takes it to measure your site's popularity which adds up to your website history used by Google to determine user interaction with your website. In many cases, your organic traffic, meaning all the traffic that comes from search engines and that is not advertised, will be your biggest source of visitors.
If you are quite familiar with SEO, you will acknowledge that it is not easy and it is actually a very challenging aspect of your website building effort because it sets you to compete with billions of website on the internet over certain keywords and phrases. If you have followed our blog overtime, you probably already know the basics, and are now ready to implement an SEO plan on your website builder. You may just want to be refreshed on those crucial tips that will help you boost your ranking, obtain more visitors, and possibly more clients. We shall move on to those important tips that will get your website climbing on Google’s search engine result pages.
1. Use long-tail keywords
Long tail keywords are simply keywords that contain more terms than average. First, what are keywords? These two to five word phrases are what a searcher would type into a search box to find you, or a business like yours. The raeson why short keywords are not recommended is because it is likely to lead to some difficulty as these shorter keywords generate millions of results, making them much more competitive. If you use short keywords, your website may get lost in huge results that will be generated, fro instance, from Google’s results.
You can now see why you need to adopt the long tail keyword approach.. Try finding more precise keywords by adding your specialty and/or location. The more targeted your keyword, the better as you’ll be able to attract the right audience and increase the chances of being found in searches
2. Choose the right domain
Although exact name domain is not recommended by Google, getting a domain that includes your keyword in it can be helpful. This is not only an SEO best practice, it will give your business the professional look it needs to compete on the internet.
However, we should also mention that owning a domain isn’t enough, it should be the right one. But there are three things to keep in mind when choosing your preferred domain:
Keep it short. You need to keep it as short and catchy as possible. Studies have shown that website users click more on short domain names than they do with long domain names.
Include your business name or area of expertise. This help visitors easily understand what you do. For instance, if your are a provider of financial advisory services and your name is First Financial Advisory Ltd, going by a name like firstfinance.com will be a good one. Getting the right name can increase your chances for coming up in the search results for your chosen keywords
3. Use unique titles & descriptions
Use unique titles and descriptions. Avoid duplicate keywords and descriptions in your pages. YYour titles and descriptions (commonly called metadata) should also appear in your website content particularly on your homepage. Also important is to write titles and descriptions that are catchy and attractive so that Internet people will choose your website, rather than another result. The more people click on your site, the better, as website clicks from search results are known to be associated with a better ranking.
4. Make sure your website is mobile friendly
Gogle now take mobile friendliness very seriously as over 50% of searches are done via mobile, and this is most likely to continue to grow. It’s simple: if you want to succeed online, having a mobile-friendly site is non-negotiable. Luckily, most website builders come ready with mobile friendly versions.
5. Submit a sitemap
A sitemap will help Google crawl your website beter and understand its structure. In simple terms, a sitemap is a plan of your website. It shows how your different pages are connected to one another. Why do you need it? It’s useful to send a sitemap to search engines so that they can crawl your website more easily and quickly, which will improve your overall SEO.
6. Go local SEO
Take advantage of Google my Business. Ever busines is located somewhere and you should be able to let users know that location. This is more helpful if your business is a local one and you will want to attract people in your surrounding area. You will surely need to improve your local SEO because it is rewarding. The best way to start is by claiming your business on Google My Business, and filling in your profile in detail. This way, your business can be found when searching on Google Maps.
7. Structure your site
This is sometimes overlooked. The fact is that a good site structure is essential for your SEO. In addition to making it easier for search engine bots to crawl and understand your website structure, it is paramount for users to be able to peruse through your site freely. This is possible with a well structured website. It can also help increase metrics such as: amount of pages visited and time spent on your website. And these are key elements search engines will factor in when deciding on where to rank your website.
8. Add Description to Images
This is very important because search engine do not understand images, they read texts and so when you add description to your images, it allow search engines to understand and properly categorize your images. This also help your images to be found and could increase the visits to your website. It is also a fact, rich media such as photographs or images, enhance your website’s user experience.
9. Write valuable content
Content they say is king and that is true when your content adds value and is very useful to searchers. Content is one of the most important ranking signals used by the search engines. But not just any content will work – it needs to abide by three conditions in order to achieve greatness. It’s got to be unique (not copied from anywhere), fresh (updated regularly) and valuable One of the way to achieve this is to start a blog.
11. Get more backlinks for your website
This had been one of the strongest website ranking signals. Probably it is also one of the most difficult to achieve. Getting links from quality websites is really hard to achieve. In trying to achieve this, it is recommended that you build quality content that people can link to. Every website needs backlinks from Internet/other websites in order to really excel in SEO. Backlinks we mean are links from your website which can be found on other people's website. It is one of he most powerful ranking signal and also the hardest to achieve.
In this regard, one way to get your name out there and attract attention from online peeps is social media. Although not as strong a signal, engagement on these channels is an indirect way to improve your SEO.
Building a website is one thing, optimizing the website for search engine performance is another and definitely more difficult.. In this post, we have provided a guide to help you get the best out of your website builder and have them full optimized for best performance. Hope it helps. Let's have your comments and contributions in the comment box.