Search Engine Optimization, simply referred to as SEO, optimizes your website’s content for search engines. What does that mean? It means that Google and other search engines can easily index your content, categorize your pages based on their content and then make those pages available for people searching for your specific content or for people searching for topics related to the content on our website.
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SEO is important because you want people to easily find your content, product or service. Of course this is important because having content on our website which cannot be easily viewed by users of the web search for useful materials simply mean that your website isn't as useful nor is it serving a good purpose.. For marketers, good SEO is an ideal way to bring new prospects into your marketing funnel who may not know about your brand. If you’re not optimizing for search, you’re doing your content and your potential readers and customers a disservice. So, how do you make sure your page appears at the top of that search result? First, your content must be high-quality—there’s no fooling Google and its algorithms. Two ways you can ensure first-rate content are length and freshness.
Well-researched content around 2500 words impresses Google and gets you a top spot in the search engine results page or SERP. We have recommended that your content should not be less than 1500 words for it to meet the Google's high quality standard. The other very important aspect is freshness - b which we mean adding new content to your website. Consistently updating your site with fresh content also is key. A good rule of thumb is to post new content at least once a week to avoid appearing stale to Google.
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Now that we’ve established the need for high-quality and consistency in publishing new content, let’s get into the four tips that can quickly skyrocket your SEO.
1. Start with keywords
Keywords are words and short phrases that show up in popular search queries.. Search engines and website performance are actually tied these keywords and websites performance in particular depend on how well it ranks in search results for each keyword. Although keywords alone are not enough to boost results. If you’re missing high-quality content, it doesn’t matter how many keywords you have. Keywords are handy when determining what to write about. With a keyword search, you discover which words are likely to drive traffic to your site. Build your high-quality content around these keywords; don’t just sprinkle them into your content scantly in a way that it becomes insignificant. Plan your keywords selecting them careful while developing your content.. In this regard, Google's Keyword Planner is a great resource to get you started.
2. Title tags are Important
Also very important is the title tag. This is the actual title of your page or article. Why do these matter for SEO? The title tag is what appears on SERPs, at the top of your page in your browser, and when you share your page on social media. This is critical not only for SEO, but also for the user experience. Make sure those title tags are accurate and pithy. Put your keywords toward the beginning of the title tag. Keep your title tag between 50-60 characters. Finally, resist the urge to reuse the same title tag for multiple pages on your website. If you have two pages with similar content, either combine them into one page or get creative and differentiate the content, including those title tags.
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3. Take control of your meta descriptions or Google will
Meta descriptions and snippets are a great way to help your SEO. To perform well on search enfines, you have to write a solid meta description that shows up as a snippet beneath your title tag on a SERP. This snippet is simply a brief summary of your page so users can preview your content. If Google decides your description is pertinent to the user’s query, your meta description shows up as a snippet along with a short page summary beneath the title tag. If you don’t write your own meta description, Google will display a snippet based on the content that’s on your page.
Always use high-quality keywords in your meta description so those words are highlighted by the search engine in the snippet. This is an effective way to draw the user’s attention to your keywords, which results in a higher click-through rate to your content.
4. Link building improves SEO and user experience
Link building had been central to the concept of domain authority and how well a web page can rank in the search engines. It is important to include both internal and external links on your website. Internal links connect one page of your site to another page. Think of the “Contact us” link on websites. Internal links allow users to navigate seamlessly throughout your site.
The external link is one that directs users to a different, outside domain, which can be powerful if used correctly. The content found on the external link should emphasize that it is well-researched and contains respected sources. Sounds easy enough, but don’t go overboard with the links. Google divides the value of these links by the number of links on the page, meaning the value of one link among many is diluted. So, while linking is valuable to SEO, be judicious in what you call to Google’s attention.
Now that you’ve got four practical tips to improve SEO, begin employing these strategies today to create high-quality content and drive traffic to your site through search. And boost your on-site engagement with our Related Posts tool, which recommends content not only by what’s popular, but also what’s most relevant to your website visitors.
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