Search Engine Optimization (SEO) is quite a complex task and sometimes can become complicated especially because it is more of an art and constantly changing. Moreover, the exact metrics used by the search engines to rank websites remain a secret. Fortunately, in that respect, there are some precise and very helpful guides on how the search engines …
One critically important factor playing a major role in how Google assesses websites is User Experience. Google places a lot of importance on how users perceive websites, how much websites satisfy user intents and provide answers sought by visitors. One of the indices that can help Google understand user perception is Bounce rate – the rate at which visitors navigate …
Search engines are usually the first choice when it comes to looking for information. If your website is listed in the top positions for the right keywords, your business will get many new customers. Besides, search engine traffic is organic and free and so can be helpful in promoting and boosting website rankings. There are a couple …
A popular route taken by website owners, managers and SEOs who seek to gain a good share of traffic and ranking for their target keywords had been to optimize their posts, get it trending, shared on the social networks and so on. As long as they are able to craft pages that make it on …
Best Content Strategies to Improve SEO and Website Ranking Read More »
Ranking in the top ten in Google Search Engine Result Pages (SERPs) is something every website owner and administrator strives to achieve. You spend days, months and even years trying to craft the best website title, description, and build quality content and attract relevant inbound links to impress Google. All that is good and recommended because Google loves quality, links and content and …
10 Unwholesome Practices That Hurt Your Website Ranking Read More »
A successful website is measured by its performance in terms of user experience, organic traffic, search engine ranking, authoritativeness, click-through rate, viewer retention and other relevant metrics that enhance the website goals. In reality, it can be very difficult, though not impossible, to perform excellently well in all areas. However, website administrators should continuously strive to do well in …
A Simple Guide to Remarketing a Poor Performing Website Read More »
The internet has changed significantly and so have the signals that determine search engine ranks. We recently made changes to our website title. Some two years ago, such change would have affected our search engine ranks but today, it does not really cause any ranking gain. The fact is that titles are now expected to be more related to page …
Website conversion rate is an important metric to monitor and improve upon if you want to grow your online business. Whatever your business could be, you need to know what your conversion rate is because it is an important metric to help understand your business success and useful to you if you will need to work for an improvement. …
Tips and Tricks That Improve Website Conversion Rate Read More »
One of the easy ways to start optimizing your website rightly is to benchmark competitor practices. Understanding how successful competitors optimize their websites can be helpful when it comes to learning from the mistakes of others. When you have actionable insights into competitor practices coupled with a proper understanding of your website and position, you can be better equipped to take …
Complete Guide to Website and Competitor Analysis Read More »
It’s common for online stores to think that by simply listing hundreds or even thousands of products on their e-commerce website, search engine traffic will start rolling in. That turns out to be far from reality. The sad fact is, optimizing e-commerce websites for SEO (Search Engine Optimization) is much harder than it is for blogs or a simple company …
3 Important SEO Considerations Good For e-Commerce Websites Read More »
