Digital Marketing & SEO

5 SEO Winning Tips You Should Take Seriously

SEO Best practices

Search Engine Optimization (SEO) is quite a complex task and sometimes can become complicated especially because it is more of an art and constantly changing. Moreover, the exact metrics used by the search engines to rank websites remain a secret. Fortunately, in that respect, there are some precise and very helpful guides on how the search engines …

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4 Easy Steps to Reduce Your Website Bounce Rate

High bounce Rate is bad for user experience

One critically important factor playing a major role in how Google assesses websites is User Experience. Google places a lot of importance on how users perceive websites, how much websites satisfy user intents and provide answers sought by visitors. One of the indices that can help Google understand user perception is Bounce rate – the rate at which visitors navigate …

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10 Unwholesome Practices That Hurt Your Website Ranking

Ranking in the top ten in Google Search Engine Result Pages (SERPs) is something every website owner and administrator strives to achieve. You spend days, months and even years trying to craft the best website title, description, and build quality content and attract relevant inbound links to impress Google. All that is good and recommended because Google loves quality, links and content and …

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A Simple Guide to Remarketing a Poor Performing Website

Marketing success

A successful website is measured by its performance in terms of user experience, organic traffic, search engine ranking, authoritativeness, click-through rate, viewer retention and other relevant metrics that enhance the website goals. In reality, it can be very difficult, though not impossible, to perform excellently well in all areas. However, website administrators should continuously strive to do well in …

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Tips and Tricks That Improve Website Conversion Rate

Marketing success

Website conversion rate is an important metric to monitor and improve upon if you want to grow your online business. Whatever your business could be, you need to know what your conversion rate is because it is an important metric to help understand your business success and useful to you if you will need to work for an improvement. …

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Complete Guide to Website and Competitor Analysis

Business

One of the easy ways to start optimizing your website rightly is to benchmark competitor practices. Understanding how successful competitors optimize their websites can be helpful when it comes to learning from the mistakes of others. When you have actionable insights into competitor practices coupled with a proper understanding of your website and position, you can be better equipped to take …

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3 Important SEO Considerations Good For e-Commerce Websites

SEO Best practices

It’s common for online stores to think that by simply listing hundreds or even thousands of products on their e-commerce website, search engine traffic will start rolling in. That turns out to be far from reality. The sad fact is, optimizing e-commerce websites for SEO (Search Engine Optimization) is much harder than it is for blogs or a simple company …

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