Digital Marketing & SEO

Ranking in the top ten in Google Search Engine Result Pages (SERPs) is something every website owner and administrator strives to achieve. You spend days, months and even years trying to craft the best website title, description, and build quality content and attract relevant inbound links to impress Google. All that is good and recommended because Google loves quality, links and content and …

10 Unwholesome Practices That Hurt Your Website Ranking Read More »

A successful website is measured by its performance in terms of user experience, organic traffic, search engine ranking, authoritativeness, click-through rate, viewer retention and other relevant metrics that enhance the website goals. In reality, it can be very difficult, though not impossible, to perform excellently well in all areas. However, website administrators should continuously strive to do well in …

A Simple Guide to Remarketing a Poor Performing Website Read More »

The internet has changed significantly and so have the signals that determine search engine ranks. We recently made changes to our website title. Some two years ago, such change would have affected our search engine ranks but today, it does not really cause any ranking gain. The fact is that titles are now expected to be more related to page …

A Guide to Manage Google Algorithm Changes Read More »

Website conversion rate is an important metric to monitor and improve upon if you want to grow your online business. Whatever your business could be, you need to know what your conversion rate is because it is an important metric to help understand your business success and useful to you if you will need to work for an improvement. …

Tips and Tricks That Improve Website Conversion Rate Read More »

One of the easy ways to start optimizing your website rightly is to benchmark competitor practices. Understanding how successful competitors optimize their websites can be helpful when it comes to learning from the mistakes of others. When you have actionable insights into competitor practices coupled with a proper understanding of your website and position, you can be better equipped to take …

Complete Guide to Website and Competitor Analysis Read More »

The Search Engines are like a market place on the internet where everyone goes to sell freely. But the profitability of the website will depend on how close it is to the top in the search engine result pages (SERPS). Achieving such top ranking requires that you satisfy Google’s expectations complying with its SEO guidelines. One of the faults with many SEO efforts is the temptation …

Google Exact Match Keyword Penalty Explained Read More »

Every website exists for a purpose. When those purposes are clearly defined, their attainment is what is described as a conversion. So, conversion rate can be seen within that context desired defined actions and goals. So, every business, be it profit oriented or not for profit owes its success to the rate of conversion. So while it is …

Conversion Rate Optimization and Internet Marketing Goals Read More »

Good website design is the foundation for online success. If you mess with your design elements and in the process fail to comply with the expectations of Google, you probably will not find success no matter your investment in PPC advertising. Designs entice visitors, radiate confidence, reflect professionalism and build trust. So when your design is messed up, though you …

Principles of Good Website Designing Read More »

There is growing emphasis on local internet marketing. The rise in Google Maps, Google My Business and similar networking platforms have promoted local internet marketing as a great tool for in-person businesses that want to get more traffic into their physical store or office locations. Effective use of local internet marketing can build business reputation, trust and customer confidence. The lessons from local …

A Guide to Local Internet Marketing Read More »