Small Business

How to Use LinkedIn for B2B Marketing

LinkedIn is a great social media platform that is often not given the prominence it deserves. This is probably because it is business-focused, however, LinkedIn is a powerful platform for social interaction and business development. Perhaps the biggest difference which counts for LinkedIn when comparing it with other social media platforms is its effectiveness for business-to-business marketing. Further …

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A Practical Guide to Getting Online With Your Own Website

The need to have a strong online presence has become more compelling following the outbreak of COVID-19 and the new rules for social engagement which followed. The new realities have changed the ways people shop and do business giving online marketing a stronger boost. Further reading: In this post, we take a step-by-step approach to …

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Own a business website to sail through a global crisis

As the world still grapples with the pandemic, the aftermath of a rather daunting year has affected businesses very severely. The impact on startups and small businesses has been brutal. From permanently closing down to dwindling margins to sudden slump in sales to increased debts, small businesses across the globe are finding it increasingly challenging …

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