10 Unwholesome Practices That Hurt Your Website Ranking

Ranking in the top ten in Google Search Engine Result Pages (SERPs) is something every website owner and administrator strives to achieve. You spend days, months and even years trying to craft the best website title, description, and build quality content and attract relevant inbound links to impress Google. All that is good and recommended because Google loves quality, links and content and …

10 Unwholesome Practices That Hurt Your Website Ranking Read More »

A Simple Guide to Remarketing a Poor Performing Website

Marketing success

A successful website is measured by its performance in terms of user experience, organic traffic, search engine ranking, authoritativeness, click-through rate, viewer retention and other relevant metrics that enhance the website goals. In reality, it can be very difficult, though not impossible, to perform excellently well in all areas. However, website administrators should continuously strive to do well in …

A Simple Guide to Remarketing a Poor Performing Website Read More »

Tips and Tricks That Improve Website Conversion Rate

Marketing success

Website conversion rate is an important metric to monitor and improve upon if you want to grow your online business. Whatever your business could be, you need to know what your conversion rate is because it is an important metric to help understand your business success and useful to you if you will need to work for an improvement. …

Tips and Tricks That Improve Website Conversion Rate Read More »

Complete Guide to Website and Competitor Analysis

Business

One of the easy ways to start optimizing your website rightly is to benchmark competitor practices. Understanding how successful competitors optimize their websites can be helpful when it comes to learning from the mistakes of others. When you have actionable insights into competitor practices coupled with a proper understanding of your website and position, you can be better equipped to take …

Complete Guide to Website and Competitor Analysis Read More »

3 Important SEO Considerations Good For e-Commerce Websites

SEO Best practices

It’s common for online stores to think that by simply listing hundreds or even thousands of products on their e-commerce website, search engine traffic will start rolling in. That turns out to be far from reality. The sad fact is, optimizing e-commerce websites for SEO (Search Engine Optimization) is much harder than it is for blogs or a simple company …

3 Important SEO Considerations Good For e-Commerce Websites Read More »

Google Exact Match Keyword Penalty Explained

The Search Engines are like a market place on the internet where everyone goes to sell freely. But the profitability of the website will depend on how close it is to the top in the search engine result pages (SERPS). Achieving such top ranking requires that you satisfy Google’s expectations complying with its SEO guidelines. One of the faults with many SEO efforts is the temptation …

Google Exact Match Keyword Penalty Explained Read More »

Conversion Rate Optimization and Internet Marketing Goals

Every website exists for a purpose. When those purposes are clearly defined, their attainment is what is described as a conversion. So, conversion rate can be seen within that context desired defined actions and goals. So, every business, be it profit oriented or not for profit owes its success to the rate of conversion. So while it is …

Conversion Rate Optimization and Internet Marketing Goals Read More »

Principles of Good Website Designing

Good website design is the foundation for online success. If you mess with your design elements and in the process fail to comply with the expectations of Google, you probably will not find success no matter your investment in PPC advertising. Designs entice visitors, radiate confidence, reflect professionalism and build trust. So when your design is messed up, though you …

Principles of Good Website Designing Read More »

A Guide to Local Internet Marketing

Internet marketing

There is growing emphasis on local internet marketing. The rise in Google Maps, Google My Business and similar networking platforms have promoted local internet marketing as a great tool for in-person businesses that want to get more traffic into their physical store or office locations. Effective use of local internet marketing can build business reputation, trust and customer confidence. The lessons from local …

A Guide to Local Internet Marketing Read More »

Scroll to Top