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13 Jun

Basic SEO Principles for Beginners

SEO is the acronym for Search Engine Optimization . It simply refers to the tweaks and modifications you do to your website to improve its chances of higher ranking in the search engines . Because Google is the dominant and leading search engine, most discussions on SEO centers around the prescriptions and recommendations of Google and this post will not be different. So, in this post, we will cover the following: What is SEO The importance of SEO SEO Categorization Why SEO keeps changing What is good SEO What is bad SEO What are the basic principles of SEO What can frustrate your SEO efforts Conclusions Further reading: How Content Marketing Can Boost Your Online Marketing [...]

06 Jun

Google Exact Match Keyword Penalty Explained

The Search Engines are like a market place on the internet where everyone goes to sell freely. But the profitability of the website will depend on how close it is to the top in the search engine result pages (SERPS) . Achieving such top ranking requires that you satisfy Google's expectations complying with its SEO guidelines. One of the faults with many SEO efforts is the temptation to use exact match keywords in domains, titles, and content. Studies have shown that using exact match keywords comes with a lot of benefits and gives some advantages. Google has found that in many cases, very poor quality websites are able to rank top in its search engines with exact match domains and keywords in titles and content. In SEO, exact-match [...]

01 Jun

How to Identify and Fix a Google Penalty

The competition for higher ranking on the Search Engine Result Pages (SERPs) can persuade many website owners to engage in unacceptable behaviour like buying links and other spammy practices. Google is fully aware of the things people do in an attempt to gain advantage and so if they do not catch you immediately, they will get you sooner than later. Some of these techniques are deliberately used in an attempt to game the system and get an advantage. For instance, some people create a news website and use that to get links for their websites . All of these practices worked before. Today, the search engines especially Google have become smarter and it will only be a matter of time for them to catch you. So if you engage in spammy and sharp practices to [...]

26 May

12 SEO Factors That Boost Website Ranking

A study from BackLinko suggests that there are over 200 SEO ranking factors that help search engines, particularly Google, to determine which sites should show in search results and how they should rank . That's huge and sounds not achievable. But the reality is that some of these factors carry very light weight while there are some that are really weighty and will significantly impact the position of your website in the search engines. So, paying attention to the most significant factors can make a lot of difference. For example the platform used to design your website will be significant in determining how much you can well optimize your website . Google has said that WordPress addresses 90 percent of Google's SEO concerns . This means [...]

16 May

11 Reasons People Turn Away From Your Ecommerce Store

The outbreak of CoronaVirus has changed the order of business with greater focus on online markets. The effect has seen an i ncreased boost in e-commerce patronage with attendant scramble for visibility on the internet and especially in the Google search engines . But the fact is just as there are a surge towards starting an ecommerce store or integrating an ecommerce plugin into existing websites, business managers need to eep abreast with the fact that payment related transactions online are done with caution and do have a higher propensity for bounces and shopping cart abandonment, So, after getting visitors to your website , it is a different ball game altogether to retain the visitors and get them to convert . You need to build their trust and [...]

Basic SEO Principles for Beginners

Google Exact Match Keyword Penalty Explained

How to Identify and Fix a Google Penalty

12 SEO Factors That Boost Website Ranking

11 Reasons People Turn Away From Your Ecommerce Store

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