How to Recover Abandoned Cart Purchases

More than 68% of visitors leave their carts before finalizing a purchase. That is a huge figure that demands real attention .They visit your website, place an item in the cart, and then leave your site without completing the ordering process. How do you convert these visitors into buyers ? This post focuses on the best practices for converting abandoned carts into sales. Also read: 16 Mistakes That Turn People Away From Your Website There are various obstacles to finalizing an online purchase. These include though not limited to some hidden costs, a long and exhausting payment process, the requirement to create an account, and so on. To get over thie, you need to optimize your visitors’ experience. However, even if your site is perfect, cart abandonment will [...]

How to Maintain a Healthy WordPress Website

Maintaining a healthy WordPress is fundamentally important for every website manager. From optimization tips , to security , to maintenance, running updates and lots more, we need to implement best practices to be sure we are free from hackers, stay safe and healthy. Also read: How to Reduce Security Risks From WordPress Plugins Fortunately, the release of WordPress 5.2, came with some great features and improvements for the WordPress CMS Being the most popular CMS today. We will in this post examine some basic tips necessary to keep your WordPress website healthy and conclude with the new features of WordPress 5.2.. Your WordPress site health will be based on tests your WordPress website passes successfully. If you pass all of them, your score would be 100%. [...]

A Practical Guide to Relationship Marketing

 There is only one valid definition of business : to create customers. It is the customer who determines what the business is. Because its purpose is to create customers, any business has two basic functions: marketing (customer orientation) innovation Also read: How Content Marketing Can Boost Your Online Marketing Results This far-sighted quotation came from Peter Drucker (1973) and it was originally said in 1954. Relationship marketing is critically important for every business. After a client is won, they have to be kept and what keeps them is the relationship between the company and the clients. Businesses must maintain their clients because clients keep the business running. Getting customers is one thing, but keeping them is a whole [...]

Effects of Duplicate Content on SEO and Google Rankings

Duplicate content is something that is affecting the performance of miliions of websites and esppecially because Google frowns at it , it is worth given some attention to address. In this post, you will learn about duplicate content, what it is and how you can fix it in specific cases . Also read: Link Building Strategies That Will Boost Your Search Engine Ranking 1. What Is Duplicate Content Duplicate content is simply the content you use on your website which has been already written by someone, somewhere else. So, if you copy a piece of content off one website, paste and then publish it on your website, then you have duplicate content. Google frowns at it as it represents some form or attempt to manipulate the Search Engines . Duplicate content is [...]

Best Drupal Security Modules

Drupal is the world's third most widely used Content Management System. Like any other major platform such as WordPress and Joomla, Drupal security is also a big concern for business owners. With the increase in Drupal’s popularity, the chances of a Drupal site coming under cyber attack are higher than ever. Thus, you can never take your website’s security for granted. In fact, security is a continuous process that needs your attention at all times. Because the security breach will not only affect your website resources but also put your website reputation at stake. Also read: Beginner Tips And Tricks For Drupal Websites Drupal is an extremely powerful system and it has numerous security modules to prevent any breaches . It is good practice [...]

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