Basic Marketing Tips and Tricks That Produce Big Results

Marketing today is taking a new shape. While traditional forms of marketing still have their place, digital marketing is undoubtedly and increasingly becoming central to the success (or failure) of many businesses . If you are not focusing on the latest marketing tactics for attracting new customers, meeting your revenue goals may be a daunting task and could even be impossible. Because the online world is in such a state of flux and growth, you need to be flexible enough to keep pace with these dynamics. In this post, we consider some of the key elements that should be seriously considered when drawing your marketing plans. These elements do significantly affect the success of your business. You will also want to read: What is an SEO Audit, and How Can It Help Your [...]

Email Marketing - Optimizing Your Email Sending Time

Email marketing is a dependable strategy of digital marketing communication and provides a direct connection to credible leads that are most likely to improve your conversion rate . Email marketing remains  one of the best methods to engage leads, but the hardest part of using it is figuring out the best time to send out your marketing emails. Also consider to read: Best Practices for Email Subject Lines Email Marketing and the Trouble With Auto-Responders A Guide to Website Traffic Optimization But like every other form of marketing communication when you create an email campaign, you want to get the best result out of your efforts by way of conversions. You want to send the emails at a time when your audience is most likely to engage. Your [...]

How to Get Best Speed Performance with WordPress

Understanding the speed performance of your website is fundamental in assessing its usability. Website users as well as Google and other search engines love fast speed These statistics should be disturbing but it underscores the need for a good website speed: A one-second delay in page load time leads to:     11% fewer page views     16% decrease in customer satisfaction     7% loss in conversions You will also want to read: Email Marketing - Optimizing Your Email Sending Time How to Get Best Speed Performance with WordPress Joomla Security - The Complete Guide Common Problems with WordPress Websites and How to Fix Them Running page speed tests with tools like Google PageSpeed [...]

Joomla Security - The Complete Guide

Joomla is a free open-source content management system (CMS), built on a MVC framework. It is currently the 2nd most widely used CMS with over 40million downloads. While that doesn’t sound like a lot, that is is still millions of businesses and blogs that have chosen to power their websites with Joomla .  As with any major platform, additional security concerns always present themselves. Your risk of attack is greater and vulnerabilities are constantly being discovered and  exploited by attackers. This week, we provide a complete guide below on what you can do to harden your Joomla security and help prevent yourself from getting hacked or becoming a victim of the next brute-force attack. You will also want to read: A Review of 4 Popular Joomla SEO [...]

Before You Install a WordPress Plugin, Ask These Questions

Using WordPress plugins are great way to add new and very exciting functionalities to your website. Plugins can save you time, speed up your website , improve SEO , and do much more. Plugins give web designers and developers the leverage to build sophisticated websites quicker and even better because of the functionalities they add to the website. With more than 20,000 plugins and over 330,000,000 downloads in the official WordPress plugin directory , there’s no question that plugins are an important component of WordPress and will continue to lay a pivotal role in the relevance and position of WordPress as a leading content management system. You will also want to read: How A Plugin Installation Can Crash Your Wordpress Website How to Prevent the most [...]

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