Key Performance Indicators For E-commerce Assessment

Evaluating the performance of your website is crucial for the ever increasing competition for top ranking in the search engines following the growing number of ecommerce websites on the web today. In this post, we discuss the Key Performance Indicators required to evaluate and measure the success of your e-commerce store .   Table of contents: What are KPIs Why you need to track e-commerce performance Understanding Ecommerce Performance Indicators Tools for measuring performance of ecommerce stores. Conclusions   What are KPIs Key Performance Indicators (KPIs) are measurable values for assessing how well a set of objectives are being achieved. These assessments are conducted in relation to set objectives. [...]

Basic SEO Principles for Beginners

SEO is the acronym for Search Engine Optimization . It simply refers to the tweaks and modifications you do to your website to improve its chances of higher ranking in the search engines . Because Google is the dominant and leading search engine, most discussions on SEO centers around the prescriptions and recommendations of Google and this post will not be different. So, in this post, we will cover the following: What is SEO The importance of SEO SEO Categorization Why SEO keeps changing What is good SEO What is bad SEO What are the basic principles of SEO What can frustrate your SEO efforts Conclusions   Further reading: How Content Marketing Can Boost Your Online Marketing Results [...]

Google Exact Match Keyword Penalty Explained

The Search Engines are like a market place on the internet where everyone goes to sell freely. But the profitability of the website will depend on how close it is to the top in the search engine result pages (SERPS) . Achieving such top ranking requires that you satisfy Google's expectations complying with its SEO guidelines. One of the faults with many SEO efforts is the temptation to use exact match keywords in domains, titles, and content. Studies have shown that using exact match keywords comes with a lot of benefits and gives some advantages. Google has found that in many cases, very poor quality websites are able to rank top in its search engines with exact match domains and keywords in titles and content. In SEO, exact-match [...]

How to Identify and Fix a Google Penalty

The competition for higher ranking on the Search Engine Result Pages (SERPs) can persuade many website owners to engage in unacceptable behaviour like buying links and other spammy practices. Google is fully aware of the things people do in an attempt to gain advantage and so if they do not catch you immediately, they will get you sooner than later. Some of these techniques are deliberately used in an attempt to game the system and get an advantage. For instance, some people create a news website and use that to get links for their websites . All of these practices worked before. Today, the search engines especially Google have become smarter and it will only be a matter of time for them to catch you. So if you engage in spammy and sharp practices to get some [...]

12 SEO Factors That Boost Website Ranking

A study from BackLinko suggest that there are over 200 SEO ranking factors that help search engines, particularly Google to determine which sites should show in search results and how they should rank . That's huge and sounds not achievable. But the reality is that some of these factors carry very light weight while there are some that are really weighty and will significantly impact the position of your website in the search engines. So, paying attention to the most significant factors can make a lot of difference. For example the platform used to design your website will be significant in determining how much you can well optimize your website . Google have said that WordPress addresses 90 percent of Google's SEO concerns . This means if you [...]

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