A Marketing Guide on How to Use LinkedIn for Business

LinkedIn for business allows you to build credibility , create a meaningful network, and glean insider expertise from established experts in your industry. More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent social network for recruiting and hiring top talent. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. This guide will show you how to use LinkedIn for business, equip you with the best tools, and help you get the most out of your LinkedIn marketing strategy.   Further reading: How to build your [...]

A Complete Guide to Cybersecurity

What is cybersecurity? Cybersecurity refers to the process and recurring practice of securing data, networks, and computers from misuse: either by external cyber attacks or other threats. Protected data typically includes contact information, passwords, credit card numbers, bank account information, passport and driver license numbers, social security numbers, medical records, and any other non-public information. Personal data is incredibly valuable. Hackers know it , and businesses know it. That’s why both go to great lengths to collect it — albeit one following a much more legal and moral avenue to do so. Unfortunately, as technology and data collection practices progress, so do the methods that hackers follow to steal data . [...]

16 Reasons Your Website Ranking Can Drop

The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one.  Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it.  A drop in rankings can happen for a variety of reasons . Both the obvious ones and not so obvious ones are explained in this article. Here are 16 things that can hurt your site rankings:   Further reading: The keys to high rankings in Google's local results The Most Common Reasons Why Your Website can be Penalyzed by Google The Top Most Important Google Ranking [...]

How to Increase Your Online Sales and Conversion

Whether your online business is big or small, your primary goal is to increase sales conversion and soar high above your bottom line so you can continue charting your course to success. But in the world of eCommerce , driving online sales can be complicated — there are so many different online sales and marketing tactics to experiment! That's where we focus in this post, with 20 proven, effective ways you can convert and increase online sales .   Further reading: A Guide to Conversion Rate Optimization How to Build a Good Customer Experience to Improve your Website Conversion Rate Trends That Can Improve Your Website Conversion Rate Optimization Conversion Rate Optimization - How to turn prospects into [...]

Best Free Image Compression Tools

Image compression is now very essential to optimize the performance of websites . Optimizing your images for your website will help your site load faster . The improved loading time speeds mean better search engine rankings ! We have found some image optimization tools and in this guide, we will share the best free image optimization tools you can use for image compression.   Further reading: How to fix a slow-loading website Enhance your search engine performance in simple steps Image Optimization for High Ranking Image Optimization for the Web   Many desktop photo editing programs like Adobe Photoshop optimize images but, depending on your budget, these programs may be very expense for you and you [...]

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