8 Strategies to Help eCommerce Marketing Success

Online shopping has become the new normal since the world was hit by the COVID-19 pandemic. But eCommerce has been growing by leaps and bounds since long before that. According to Statista , while in 2019, about 1.92 billion people made online purchases, in June 2020, the global retail eCommerce traffic stood at a record high of 22 billion monthly visits. As even local businesses pivot to a digital-first marketing approach, it will take a lot more than your run-of-the-mill campaigns to capture consumers’ attention . Here are 8 eCommerce strategies that will hold your business in good stead in the new year and the future.   Further reading: How to Build a Good Customer Experience to Improve your Website Conversion Rate [...]

Own a business website to sail through a global crisis

As the world still grapples with the ongoing pandemic, the aftermath of a rather daunting year has affected businesses severely. The impact on startups and small businesses has been brutal. From permanently closing down to dwindling margins to sudden slump in sales to increased debts, small businesses across the globe are finding it increasingly challenging to keep their financial wheels turning.   Further reading: 10 Things to Consider When Starting an Online Shop 15 Online Business Ideas to Consider 10 Online Retailing Mistakes That Can Lead to Customer Loss   However, there is a silver lining to the challenges presented by this unforeseen global crisis. Serial entrepreneurs and startup founders are [...]

14 Security Extensions to Protect Joomla Website

Website security is extremely important and not giving it the right attention can affect your website in several ways. Many of us are aware of extreme cases of hacks which defaces a website but we may not be so conversant with how an exploitation could distribute malware through your websites and embark on email spamming campaigns and phishing through your websites without your consent. Poor security configurations can also cause brute force attacks and high load issues which web hosts frown at very seriously and could punish in several ways including a permanent suspension.   Further reading: How to Protect Your Website From Hackers How to Prevent an Exploitation of Your Website by An Attacker Website [...]

Common Reasons Access to Your Website Can be Restricted

If you run a website built on a Content Management System, cms , there is some likelihood you would have received a notification from our web host reporting an inordinate use of server resources or a violation of the terms of service and this will come with a threat of suspension or restriction of access to your website. This is not to say that only CMSs have issues that can lead to a penalty. Every website can be penalized for one reason or the other. The key reason is that the website owner have violated the terms of service provided by the hosting company.   Further reading: A Basic Guide to the Top Content Management Systems Build Your Website With The Right Tool SEO - What Search Engines Love and Hate About [...]

Reasons Your Website is Not Ranking on Google SERP

Top ranking on search engines especially on the Google Search Engine Result Pages, SERPs , is a primary goal for every website. The higher your website ranking , the more traffic you get and that has been found to correlate with your sales conversion . But achieving high rankings is not so easy and there are no easy ways to it. You just have to work hard following the rules and guidelines prescribed by Google and you will achieve your desired results . In this post, we have outlined experience-based reasons your website ranking could suffer . Here are the top and pervasive reasons we have have identified.   Further reading: 9 Steps to Gain Top Ten Ranking in Google Search Rankings How Your Content Can Be Featured in [...]

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