A Beginner Guide to Dropshipping: Your Easy Way to Start an eCommerce Shop

Brick-and-mortar businesses are struggling. You’ve seen the headlines and heard the reports. 2020 wasn’t easy for traditional retail models — malls and main streets have seen declining foot traffic for years, and the Coronavirus pandemic isn’t helping. So, what’s an aspiring business owner to do? Luckily, brick-and-mortar isn’t the end-all-be-all of business models. Instead of investing in a physical property, consider taking your small business dreams online . Today, we’re taking a deep dive into dropshipping. It’s a great way to start your online business both quickly and easily. In fact, with dropshipping, you can start your business for as little as it costs to create and host a website . In this [...]

The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade

A sound content marketing strategy is one of the better ways a business can help shape its brand identity , garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach. As you can assume, it's well worth understanding. But that's easier said than done. Content marketing isn't static. The landscape of the practice is constantly changing. It doesn't look the same now as it did ten years ago, and in ten years it won't look the same as it does now. It's a difficult topic to pin down — one with a fascinating past and an exciting future. Out of both genuine interest and forward-thinking practicality, [...]

How to Generate Leads From Facebook

When you are trying your best to generate new leads , it is essential to try all possible channels. If you have never considered using Facebook for this purpose , now is the time to start. Here are some pointers that will help you be more successful than you ever imagined.   Further reading: Harnessing the Power of Social Media Marketing in Business Growth How Your Communication Can Address Negative Customer Issues on Social Media 10 Online Retailing Mistakes That Can Lead to Customer Loss 17 Best Tools to Get Your Content Its Largest Audience 50 Tools We Recommend for Every Blogger Create A Professional Looking Facebook Page If you are trying to give people the idea that you are a solid business [...]

Early Observations on the Google December Core Update

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Google’s December 2020 Core update was a big one according to many of the data providers. We analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites . Now that the core update is done rolling out, December 16, 2020 and while we do not have the December core update figured out completely, we thought we would pass on some interesting observations that we have made so far.   Further reading: Google algorithms vs Google penalties, explained by an ex-Googler, Pedro Dias How to avoid and recover from Google penalties How to Boost Your Website [...]

How to Build Up Sales to Meet Revenue Targets

As companies are facing uncertainty with their ability to operate and sell their products, effective leadership may have a whole new set of requirements. If you’re still leading the same way you have been for years, now is the perfect time to adapt your leadership style to better meet the needs of your organization during challenging times.   Further reading: How to Increase Your Online Sales and Conversion Your Company Layout Could Earn You Loyal Customers And Increased Sales Boost Ecommerce Purchases on Your Website in 6 Steps How Content Marketing Can Boost Your Online Marketing Results How to build your website trust and credibility   The 2021 Sales Enablement Report A survey conducted by [...]

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