25 Modern Web Design Trends Recommended for You

Nothing online stays consistent for long. The world wide web is a fast-moving place. Web design trends are no exception. If a consumer lands on a website that looks like it was made in the 1990’s, they’re unlikely to take that business seriously. In order to keep your website looking legitimate, professional, and up-to-date , you need to stay on top of the web design trends of the day.    Further reading: Top 10 Ecommerce Platforms Recommended for Small Businesses Website Builders - An Easy Way to Launch Your Website Website Cloaking: What The Search Engines Allow and Disallow   Looking at today’s web design trends can help provide a glimpse of where the web is headed. And knowing what types of [...]

Best Practices to Align Your Sales and Marketing Performance

Marketing and Sales: Communication is Essential Marketing and sales go hand-in-hand, especially for business-to-business companies. For the business funnel to work smoothly, communication between the two departments is essential. Your marketing team has a job to do, which is to generate leads for your company . They do this through multiple activities, which include critical market research . They gather information and learn about your customer base. Marketing creates ads - whether in print, broadcast or digital – designed to target the customers' business needs. They create the marketing materials your sales team will use. They generate the leads your sales team will follow. Your sales team has a job as well, which is to [...]

Analysing Keywords and Backlinks with Semrush Competitor Analysis

Like any task in marketing, the best way to do competitor analysis is through a consistent and proven process. To study your competition and get ahead of them, you don’t need to reinvent the wheel, but you do need to do your due diligence.  We break down the process of analyzing your competition into five main steps. The same five steps can be taken when analyzing both keywords and backlinks - two of the most important SEO factors . How to Do Competitive Keyword Analysis 1. Identify Your Competitors 2. Pinpoint Their Strengths 3. See How Your Keywords Stack Up 4. Find Your Keyword Opportunities 5. Report and Execute Your Next Steps How to Do Competitive Backlink Analysis 1. Identify [...]

A Beginner Guide to Dropshipping: Your Easy Way to Start an eCommerce Shop

Brick-and-mortar businesses are struggling. You’ve seen the headlines and heard the reports. 2020 wasn’t easy for traditional retail models — malls and main streets have seen declining foot traffic for years, and the Coronavirus pandemic isn’t helping. So, what’s an aspiring business owner to do? Luckily, brick-and-mortar isn’t the end-all-be-all of business models. Instead of investing in a physical property, consider taking your small business dreams online . Today, we’re taking a deep dive into dropshipping. It’s a great way to start your online business both quickly and easily. In fact, with dropshipping, you can start your business for as little as it costs to create and host a website . In this [...]

The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade

A sound content marketing strategy is one of the better ways a business can help shape its brand identity , garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach. As you can assume, it's well worth understanding. But that's easier said than done. Content marketing isn't static. The landscape of the practice is constantly changing. It doesn't look the same now as it did ten years ago, and in ten years it won't look the same as it does now. It's a difficult topic to pin down — one with a fascinating past and an exciting future. Out of both genuine interest and forward-thinking practicality, [...]

Powered by Simple Blog