10 Unwholesome Practices That Hurt Your Website Ranking

Ranking in the top ten in Google Search Engine Result Pages (SERPs) is something every website owner and administrator strives to achieve. You spend days, months and even years trying to craft the best website title , description , and build quality content and attract relevant inbound links to impress Google. All that is good and recommended because Google loves quality, links and content and Google will reward websites that build high quality links and content. But your efforts wouldn't pay off if your desire to achieve success becomes overwhelmed by desperation and sneaky practices rather than playing by the rules. So, you need to avoid the sharp practices that attempt to manipulate the system. Google hates anything that tries to manipulate its [...]

16 Web Design Mistakes That Hurt Performance

According to Statista , the number of internet users increased from 4.6 billion in 2020 to 4.9 billion in 2021. That makes investing in online businesses and other online projects worthwhile. But despite the huge market offered by the internet, there are a couple of mistakes you can make at the website design stages that can hurt the performance of your website . In this post, you will learn about 16 mistakes you are likely to make when building your website. The down side is that these mistakes can hurt the performance of your website . Keep on reading to learn about these website mistakes you need to avoid. Further reading: Key Performance Indicators For E-commerce Assessment   Web Design Mistakes to Avoid Everyone is prone [...]

A Simple Guide to Remarketing a Poor Performing Website

A successful website is measured by its performance in terms of user experience , organic traffic , search engine ranking, authoritativeness, clickthrough rate, viewer retention and other relevant metrics that enhance the website goals. In reality, it can be very difficult, though not impossible, to perform excellently well in all areas. However, website administrators should continuously strive to do well in all areas.   Understanding Remarketing The concept of remarketing was popularized by marketing guru Philip Kotler in an article he titled"The Major Tasks of Marketing Management". Remarketing is a strategy in response to faltering demand. Faltering marketing occurs when sales continue to decline and is likely to continue if remedial actions [...]

4 Critical Factors That Impact SEO

Having your website ranked at the top of search engines comes with lots of advantages. It helps you build organic traffic thereby increasing sales and profitability . And search engine traffic is free. So when building your online business, search engines rank should be the most important factor you need to consider because it is cheap and comes with great results.   Why Search Engine Optimization is Important for Your Websites Search engines are usually the first choice when it comes to looking for information. If your website is listed in the top positions for the right keywords , your business will get many new customers. Besides, search engine traffic is organic and free and so can be helpful in promoting and boosting website rankings . [...]

How to Use LinkedIn for B2B Marketing

LinkedIn is a great social media platform that is often not given the prominence it deserves. This is probably because it is business-focused, however, LinkedIn is a powerful platform for social interaction and business development . Perhaps the biggest difference which counts for LinkedIn when comparing it with other social media platforms is its effectiveness for business-to-business marketing. Further reading: How Your Communication Can Address Negative Customer Issues on Social Media How to Build a Good Customer Experience to Improve your Website Conversion Rate   What is B2B Marketing B2B marketing is an acronym for business-to-business marketing . It's one of the two major categories of marketing, and differs [...]

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