How to Develop Favourable Business Values That Work For Your Brand

Your business is a good as the image it creates for itself. If you fail to maintain the right values by what you portray to the public, your public image and reputation can be seriously hurt and that can ruin your entire business. Business values help to create an image for your company and you should strive to have a good value system that builds confidence, encourages product trials and ultimately increases business growth . Business values encompasses all that your business cherishes, the practices, beliefs, philosophies that guide your business operations and activities. That will include its return policies, money back, support, delivery and complaints handling procedures as well as other practices that can be seen as the way your company works. For instance, if [...]

4 Easy Steps to Reduce Your Website Bounce Rate

One critically important factor playing a major role in how Google assesses websites is User Experience . Google places a lot of importance on how users perceive websites, how much websites satisfy user intents and provide answers sought by visitors. One of the indices that can help Google understand user perception is Bounce rate - the rate at which visitors navigate through a website beyond the landing page. By landing page,, we mean the page that you click from a search result, an ad or a link. If a visitor does not go beyond the landing page to look at other pages, it suggests some dissatisfaction with the answers or solutions provided by the website and that the visitor may not have found what he or she was looking for. That would suggest a bad user [...]

Leverage your Branding for eCommerce Business Growth

The world is currently experiencing drastic transformation in various aspects such as socialization, business operations, and the digital revolution. The Covid-19 pandemic is non-compromising, depriving the world of socializing privilege. This awakens the desire to operate, work, and live in online-based communities . Today's entrepreneurs are building eCommerce businesses to sell, promote and thrive in the business industry. Now, the eCommerce business is highly embraced by customers seeking quality products and services. Thousands of online shoppers flock to the internet to purchase or shop around for favorite products. Though the online market is gaining popularity , customers tend to stick to popular eCommerce sites. This poses a business threat to new [...]

Top Social Media Marketing Tools Recommended for Small Businesses

Social media platforms have provided the leverage to build brand popularity while also increasing conversion . With some social media networks registering over one billion active members and still counting, the power and essence of social media for business growth can only continue to increase. As of 2021, there were around 3.78 billion social media users worldwide and the number is ever growing. With some of the best social media management tools, you can reach your target audience quickly and cost-effectively. Additionally, it will also help you build trust, brand authority, and authenticity . In this article, we will discuss some of the best social media marketing tools that can provide the needed advantage. What is a Social Media Marketing Tool? [...]

How to Protect Vital Data During Online Transactions

Online security is vital for every transaction. It is important to protect some personal and vital data and give users the assurances of security and privacy of their information during transactions. The critical vital data that should be protected include: Privacy information Credit card information Saved password   Tips From Fidelity Bank Fidelity Bank Plc provides some clues to protect online shoppers. The bank suggests that shoppers should be guided by the following: Avoid clicking on links or attachments from unsolicited or suspicious emails as such links or attachments when clicked, may expose your confidential banking data to theft. Do npt supply your confidential information such as PIN, password, soft [...]

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