9 Simple Steps That Will Increase Your Domain Authority

There are hundreds of factors that Google uses to determine the search engine ranking of a website. One particular that has taken on great importance over the years is the domain authority. Domain authority is a metric that was developed by Moz . The higher your domain authority is, the more likely you are to earn a higher search engine ranking and to receive more and better web traffic . Your domain authority is also a good way to measure your SEO efforts as well as compare the strength of your website to your competition’s websites.   Further reading: 9 Steps to Gain Top Ten Ranking in Google Search Rankings The Top Most Important Google Ranking Factors A Detailed Guide to Technical SEO Audit A [...]

An SEO Guide to Effective Content Writing

Search Engine Optimization (SEO) and content writing go hand-in-hand. After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages are less than satisfactory if any. Likewise, your first-page ranking can only do so much if your content post-click is crummy. That’s why a good relationship between SEO and great content is essential! Here are 10 tips on how to write SEO content to make it go further and enhance your SEO efforts at the same time.   Further reading: What is an SEO Audit, and How Can It Help Your Business? The Ultimate Guide to On-Page SEO The Top Most Important Google Ranking Factors The Power of Internal Search Engine on Your [...]

A Marketing Guide on How to Use LinkedIn for Business

LinkedIn for business allows you to build credibility , create a meaningful network, and glean insider expertise from established experts in your industry. More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent social network for recruiting and hiring top talent. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. This guide will show you how to use LinkedIn for business, equip you with the best tools, and help you get the most out of your LinkedIn marketing strategy.   Further reading: How to build your [...]

A Complete Guide to Cybersecurity

What is cybersecurity? Cybersecurity refers to the process and recurring practice of securing data, networks, and computers from misuse: either by external cyber attacks or other threats. Protected data typically includes contact information, passwords, credit card numbers, bank account information, passport and driver license numbers, social security numbers, medical records, and any other non-public information. Personal data is incredibly valuable. Hackers know it , and businesses know it. That’s why both go to great lengths to collect it — albeit one following a much more legal and moral avenue to do so. Unfortunately, as technology and data collection practices progress, so do the methods that hackers follow to steal data . [...]

16 Reasons Your Website Ranking Can Drop

The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one.  Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it.  A drop in rankings can happen for a variety of reasons . Both the obvious ones and not so obvious ones are explained in this article. Here are 16 things that can hurt your site rankings:   Further reading: The keys to high rankings in Google's local results The Most Common Reasons Why Your Website can be Penalyzed by Google The Top Most Important Google Ranking [...]

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